Ah you've missed the mark here I think op.
Let's just take a minute to remember we aren't anti trans, we aren't anti trans inclusivity, we aren't against trans awareness... it's when it begins to encroach on womens spaces and rights that we get upset... remember? Let's not make ourselves look like bigots.
Unless they are covering the packaging in trans flag colours, excluding women from the work place, insisting on "gender neutral" bathrooms or telling us trans cakes are women, I think we're good to let this one slide.