Advert for razors shows topless NB model with mastectomy scars

Naw it’s nonsense.

showing a young woman who has cut off her breasts for being non binary

exploitation by this company and virtue signalling

whats the point of the advert. ? Who’s i5 appealing to

I don’t even know to my own question

so that’s not advertising then

It also looks like there are self harm scars on the model’s arms, too, or am I seeing things? Might as well show a clearly anorexic woman advertising laxatives ffs.

What’s the point of this whole ad? The model identifies as a man so doesn’t need the razor? It just says “this brand doesn’t want your business” to me really. Glad to oblige them in that case.

And why is it “self harm” to remove your breasts but not “self-harm” to get massive implants to make them far larger?

Feminists, eh?

Renowned for their approval of breast implants and topless women with huge breast implants advertising stuff.

Why?

Genuine question.

Yes, it is like showing someone obese near a big tub of ice cream or someone with anorexia putting their fingers down their throat next to a lettuce leaf.

No, it is not intended to make us think that someone with short hair who doesn’t shave their arm pits has had a double mastectomy very young for genetic reasons.

Advertisements are intended for us to come to quick conclusions so the idea that no assumptions should be made seems unreasonable.

It might be different if it were an article about trans men. If there were a balanced article it would most likely mention the correlations in young women with body dysmorphia, anorexia and self-harm as well as with autistic girls. What body hair to shave is bit secondary.

Actually, breast tissue forms a part of a woman's immune system. Removing part or all of that tissue reduces our immunity, we don't know how significantly yet. It's worth doing this if the alternative is death. For cosmetic reasons, it's got a definite health impact.

It's not about saying that a transman shouldn't be in an advert for razors. Of course they should if they want to.

But the placement of that blade, next to those scars like that (not in any sort of natural shaving pose) really does look like it's encouraging cutting.

And believe me, some of us try hard not to be enticed into that. It is a really unhelpful ad.

Oh well, rainbow hearts have completely changed my mind. Consider me converted.

Love this advert ❤️🧡💛💚💙💜

I've just taken a look at Estrid's website and it is a complete image overhaul. It's now marketed as 'razors for all humans', with a load of guff about identity thrown in.

But when I signed up less than a year ago it was very much unequivocally aimed at women, female body positivity and supported a charity for women and girls as well iirc. I remember at the time thinking how noticeable it was to see those words all over the packaging.

Well, there you go. Somebody must have told them they were wrong!

What a difficult image

the razor at the neck for a start

The model is non-binary. Not a trans man. So that's misgendering for starters - take yourself off to the ducking stool! You just invalidated their identity!! Non-binary people are valid, you bigot!!!

And yeah, I actually do see gargantuan breast implants as a type of self harm as well, as it happens, but as that's not what we're discussing here because it's not what's in the advert we're looking at. 🙄

So a transman can’t be in an advert for razors? Why on Earth not? It doesn’t affect you. Transmen do exist and should be represented in adverts like any other segment of the society.

And why is it “self harm” to remove your breasts but not “self-harm” to get massive implants to make them far larger? The first doesn’t cause any medical issues and reduces your chance of breast cancer, but the second (implants) is associated with tons of medical problems due to implants leaking, scar tissue, and so on.

Thanks, I forgot about this reason.

I think this model is definitely trans though, as it's unlikely a woman with a mastectomy would be pictured topless on a shaving advert, unless she was shaving her armpits maybe? It's a very strange advert all round.

Arrrgghhh! Slitting someone’s throat!

Why is the razor on her neck? It looks like it is saying “perfect for slotting someone’s throat and giving nice neat scars”.

Typically, a completely topless woman would not feature on an advert unless they identified as a man.

(and of course armpit hair/ short hair doesn’t equal gender issues, otherwise I’m sure that many of us on this thread would tick that box!)

I’ve seen breast cancer up close and personal, so seriously … don’t patronise me.

Preventative double mastectomy generally involve silicon implants. Pretty sure Angelina didn't opt for flat scars, for example.

Oh no. I use Estrid. I was pleasantly surprised by their lack of woo and pro-women marketing. This seems the opposite of that.

But... but what's the significance of the mastectomy scars?? None at all. Used for shock value.

The model says they won't shave their pits or face, but they do shave their legs. So why not show them dancing their legs?

This ad is in such poor taste.

Women have a hard enough time being judged for not meeting 'female' stereotypes, let's not make it harder.

Well, yes, exactly. Hence us objecting to the advertiser and all the people in the gender world actively promoting the "mastectomy = 'man'" concept.

I feel quite strongly about this, in part, because I have a strong association of mastectomy scars with cancer. I find it revolting that it’s become a lifestyle choice tbh. I think choosing to get your breasts removed is the opposite of ‘empowering’ and being your ‘authentic self’. I suspect she has a hard life ahead of her, and I feel sorry for her … and I will never give that company my money.

It's been posted and referred to on this AIBU thread.

www.mumsnet.com/talk/am_i_being_unreasonable/4567793-some-adverts-are-so-bad-youll-never-purchase-the-product?page=1

@GCBookseller1 @jimboandthejetset

I'm not talking about this advert in specific.

I'm saying that in your everyday life, walking around strangers, don't make these 3 assumptions.

Women have a hard enough time being judged for not meeting 'female' stereotypes, let's not make it harder.