Advert for razors shows topless NB model with mastectomy scars

If it wasn’t already apparent to anyone, the way that the “transmasc”/non-binary aesthetic goes along with glorifying bodily self harm (binders, scars, cutting, etc.) ought to give most adults pause. Most healthy “identities” don’t or oughtn’t to involve a whiff of self-harm about them.

The fact that it’s even flirting with that aesthetic should be a danger signal to anyone with sense - it’s so clearly an “identity” formation very similar to the “pro-ana”/“heroin chic”/manic crazy indie girl stuff that was all over the 90s - like a reinvention of Elizabeth Wurtzel’s Prozac Nation or Girl, Interrupted, only with gender instead. Just like then, something that’s actually deeply harmful gets marketed as cool and edgy and glamorous.

Completely false - a high proportion of BRCA mutation carriers choose not to have reconstruction.

Exactly

It would make me associate the product with the wounds. Definitely not the way to sell a razor.

No I wouldn't. But that's exactly what this ad is doing, no?

In any case, @420Bruh has not displayed a rainbow; in hearts or otherwise. There are 7 colours in the rainbow. Red, Orange, Yellow, Green, Blue, Indigo, and Violet.

So women can’t show their nipples in an advert or on SM but if we cut off our breasts we can show the scars.

What a weird company, and weird headfuck messaging. Just sell razors and be done with it, or don't sell them! Very irritating the way they try to have their cake and eat it. "Oh, it's terrible you've been brainwashed into shaving your natural body hair... So the least you can do is shave it with our razors!".

I suppose to be charitable to them, the ad's message seems to be more like "hey, shave what you want (as long as you're shaving something)". You know, don't be boring and shave your armpits like all those basic bitches - hell, grow a moustache if you want, then surprise the squares with your "dolphin-smooth" legs. And yeah, fine, people can shave or not shave what they want. But the lecture plus the mastectomy scars is enough to put me off this brand.

I find it interesting that for years we've been told that nipples are the "rude bits" on boobies (you can show a lot of cleavage, side boob, even underboob, but no nipples please) but I'm sure I know any of the rules any more 🤷‍♀️

(I mean, it's always been ridiculous that male chests have always been considered decent, even a beautifully rounded pair of moobs, but any female boobs have been scandalous. This is just yet another incarnation of this nonsense)

But why? That model isn't exactly going to be shaving off chest hair.

Surely this comes under the banner of "cancer"?

I've never heard of anyone having a double mastectomy for reasons unrelated to either gender or cancer.

I'd love to have a double mastectomy tbh. Not for gender or cancer-related reasons, I just hate them. I went to a cosmetic surgeon about it and he said they weren't allowed to make my breasts smaller than would "look natural" without a note from a doctor saying I had gender dysphoria.

Not sure where this stands on the feminist axis but it's not good, is it? Women can only have control over their own bodies IF they don't think they're women -- or if they want to be Huge Titty McGee.

@UnderTheInfluence cancer prevention for those with a high risk of going on to develop cancer.

Some women will have implants, some won't.

Interesting link iCorvidae. It is from Feb last year and is the product is clearly marketed to and for women. I wonder if the company's been taken over or something. It seems to have expanded quickly and is now available in the States, not sure if that's new as that might explain things.

Yeah they sell razors to remove body hair.

but yet but yet we who sell razors to remove body hair condem the removal of body hair.

be true to your words and end your business then. Do it now. Don’t wait

www.dazeddigital.com/beauty/body/article/51816/1/estrid-new-campaign-celebrating-body-armpit-leg-hair

They make razors (for removing body hair) but "By now, we can probably all agree that body hair is natural and should be treated as such. And while there is a concerted effort in the beauty community to normalise our body and facial hair, there is still mounting pressure for us to shave and conform to outdated, western beauty standards."

what a load of shit - shave don't shave, but this is like Peta selling bacon ( in my view, and I know that some won't agree which is totally fine - I just find it an extremely odd way to get customers )

Women aren't allowed to be topless in advertising unless they have had their breasts cut off and identify as men. I find the whole thing very sad.
Anyway I had already cancelled my Estrid sub, the thick moisturising strip on their razors really annoyed me, it swelled up massively after one use and made it difficult to use again. No man would ever use them.

Exactly. I can’t think of any other reasons a woman would have had a double mastectomy, except for gender related issues or cancer related issues.

Its a very odd advert, and sadly for the person featured, still very obvious that they are a woman. I’d have been able to tell that person is a woman even without being unnecessarily shown the mastectomy scars, which add nothing to the advert really.

Och they are just virtue signalling.

but I think it’s a bad message to send out to girls

that it cool and trendy to cut off your breasts and you will be admired

When you see the whole campaign, you learn that the character plans to shave their legs "smooth like a dolphin" this summer. And hopes to grow a yeti-like moustache. Doesn't plan to shave their neck, chest, face, armpits or (as far as I can see) head.
So an ad layout showing their legs might be more appropriate, for so many reasons.

Yep I can’t understand why it’s so cool to cut off your breasts.

and why someone loves this advert. I mean just why do you love it

Medical issues caused by mastectomy include:

• Post-op pain
• Swelling
• Bleeding
• Infection risk
• Scarring, including keloid scar formation
• Loss of sensation
• Chronic neuropathic pain
• Loss of ability to lactate
• Reduced shoulder and arm movement
• Anaesthetic risks.

The idea that medication and/or surgery for trans issues "doesn’t cause any medical issues" is straight out untrue.

I make no comment on whether these surgeries are more or less harmful, or more or less societally undesirable than breast implants. In either situation, the women who have them should do so informed of all the risks.

On the broader point, adverts aren't there to encourage representation of any minority group. They're there to sell stuff. No issue at all with trans models being used in adverts. Just in this advert the message is really unclear and I can't see why it would make anyone buy razors. That makes it a bad ad, regardless of the gender identity of the model.

Given that the demographic depicted is tiny, one has to wonder why the company went down this route.

And as for "A double mastectomy doesn't equal gender issues or cancer survivor", can the poster explain what it could equal, because to me it obviously equals gender issues? Fashionable self harm. This is a medical sandal just that history will look back on and gasp that doctors and surgeons were fully on board with this.

BreadInCaptivity · Today 19:42
420Bruh
Love this advert ❤️🧡💛💚💙💜

*Why?

Genuine question.*

It’s cool and edgy and if you like it you are ‘on the right side of history’.

Know the answer to my own question I should have said

what if vulnerable girls see this and think. Wow pretty cool to cut off your breasts.

as she does look young and cool