Page 4 | Companies changing their logo background

OneOfThoseOldFashionedWomen · 2022-06-06T08:44:54+00:00

If a company has the new pride flag as their background do you think that it means they subscribe to the erasure of women?

PronounssheRa · 06/06/2022 11:55

Wanderingowl · 06/06/2022 11:44

I think this from the US Marine Corps is the best/worst Pride washing ever.

twitter.com/USMC/status/1531994393950953472

Yeah, that one is a what the actual fuck moment.

Rainbow coloured bullets, the most inclusive way to die. 🙄

Wanderingowl · 06/06/2022 11:44

I think this from the US Marine Corps is the best/worst Pride washing ever.

twitter.com/USMC/status/1531994393950953472

TheBiologyStupid · 06/06/2022 11:05

SirSamVimesCityWatch · 06/06/2022 09:56

I do hate the rainbow washing. It's meaningless - half these companies are owned / part owned / operate quite merrily in parts of the world where being gay gets your head chopped off. What the hell is the point of colouring in your logo in a country that has already got legal protection and equality sorted, but doing fuck all in the countries where gay people are hounded, abused and killed?

This!

334bu · 06/06/2022 10:23

Nothing wrong with promoting awareness of diversity but only if they also change their logo for other groups and , if an international company, they also change their logo in every country where they do business. If not, it is just meaningless " virtuè" signaling

ResisterRex · 06/06/2022 10:07

You'd think companies would learn by now, how easy it is to compare and contrast:

mobile.twitter.com/BristOliver/status/1533687593757462529?cxt=HHwWgsCy5bOv4MgqAAAA

mobile.twitter.com/bart1eby/status/1533695628068405250

We can see what their values are: $$$. That's it.

Original poster

OneOfThoseOldFashionedWomen · 06/06/2022 10:02

It's box ticking, virtue signalling, an easy diversity "win".

Yes I can see that they think that, however with the trans flag I no longer see it to represent real diversity, well certainly not diversity that represents same sex attraction or women. I'm not sure it is a win for me, I think I'm going to spend my money elsewhere.

Interesting about the middle East, read a very interesting tweet about FIFA and their pseudo support for diversity after awarding the World Cup to Qatar.

OP posts:

PronounssheRa · 06/06/2022 10:02

I watched a hair dye ad the other day where it said “drinks with the girls” and “the girls” were drag queens.

I'm fairly sure that ad has been changed, IIRC the original ad didn't have drag queens in it

PronounssheRa · 06/06/2022 09:58

Rainbow washing, with a touch of hypocrisy.

Often a UK twitter account will be full rainbow and glitter while twitter accounts for the same company but for customers in countries where Homosexuality is illegal and/or socially unacceptable there will be no reference to pride at all.

Plasmodesmata · 06/06/2022 09:57

Cross posted with Sir Sam!

tabbycatstripy · 06/06/2022 09:57

‘I think if they had any idea how offensive to women all the rainbowing has become, they might rethink their approach.’

I don’t think they care about what women find offensive. When did anyone ever?

I watched a hair dye ad the other day where it said “drinks with the girls” and “the girls” were drag queens. I don’t dye my hair but I guess they do. 😂 There’s money in it I suppose.

Plasmodesmata · 06/06/2022 09:57

Don't read too much into this. It's box ticking, virtue signalling, an easy diversity "win". Like the greenwashing only rainbowy.

Does it mean that the company is actually doing anything positive, for anyone? Probably not. Looks pretty though.

Husband does website design he says many sites just have it set up automatically now - rainbow appears for June then goes away again after.

What is quite interesting is the global companies who rainbow the logo in many countries, but not all (e.g. not the Middle East).

SirSamVimesCityWatch · 06/06/2022 09:56

I do hate the rainbow washing. It's meaningless - half these companies are owned / part owned / operate quite merrily in parts of the world where being gay gets your head chopped off. What the hell is the point of colouring in your logo in a country that has already got legal protection and equality sorted, but doing fuck all in the countries where gay people are hounded, abused and killed?

bellinisurge · 06/06/2022 09:55

It means they are ticking a box. If they have it in their logos in the Middle East, they give a shit about LGB people. As we all know, in the Middle East it is : be trans or be executed.

Sicario · 06/06/2022 09:53

I'm not sure they think about it too deeply. It's a box-ticking / PR exercise.

I think if they had any idea how offensive to women all the rainbowing has become, they might rethink their approach.

The rainbow/new rainbow flag has become a symbol of toxic misogyny and cancel culture.

tabbycatstripy · 06/06/2022 09:50

I think it means they have a diversity and inclusion team who changed the Twitter logo and the people who run the business carry on as before. It’s just rainbow washing.