"It's an actual fact that not just women experience periods"

Benefit shouldn't be touched with a bargepole any way. My ethical starting point with any brand is are they still testing on and torturing animals (they sell in China). Horrible company.

"Benefit is NOT Cruelty-free. Benefit Cosmetics pays and allows their products to be tested on animals when required by law. Benefit also sells its products in stores in mainland China where animal testing is mandatory for most imported cosmetics.

In addition, Benefit Cosmetics is owned by LVMH, a parent company that is also not cruelty-free."

however, we're led to believe that it is just cis women who menstruate.

Who believes that?
And who or what is leading people to believe that?

I don't think people do believe that it's just cis women who menstruate. Benefit can't just make up 'facts' to suit their ad campaign.

I don't understand why they are jumping on the period bandwagon I mean they sell make up.

Dickheads.

If benefit want to take an ethical stance, then stopping selling in China and allowing their products to be tested on animals would be more appropriate than this virtue signalling stance.

If I was not already boycotting them for their support of animal testing, I'd be boycotting them for their meaningless bandwagon jumping.

Shame, because they do nice things. However, there are lots of nice makeup brands that don't test on animals that don't do identity politics. Glossier, Charlotte Tilbury, bare minerals etc.

Just add them to the 'value virtue signalling and profits over customers and true ethics' pile. Joining body shop and lush in my list of no go. I used to get all my presents from these companies so they are missing lots of revenue.
Their choice.

Nobody is “led to believe it’s only cis women who menstruate”. That’s the whole bloody point! There’s no ‘cis’, just women regardless of how they identify. No one (apart the deluded sex-deniers, believes that transmen or female ‘non-binary’ people <insert massive eye roll> don’t menstruate.

😪Laika

It's just making you look silly, Benefit.

"Women, transgender men and non-binary people all menstruate. It's not only women that will experience periods, however, we're led to believe that it is just cis women who menstruate.

Nobody is 'led to believe' that though. Everyone understands that female people menstruate regardless of what they call themselves. We also fully understand that a proportion of female people cease menstruating or never begin because of menopause (natural or induced) or because of medical issues.

None of this is complicated other than for the people who benefit from pretending it's complicated.

It also has nothing to do with make up unless someone was planning to stem their menstrual flow with a mascara wand. 🙄

'According to a small minority, it's not only women who can menstruate, which goes against actual fact'.

There, corrected Benefit, you're welcome! I'm free for any future proofreading😜

"It's an actual fact that if you decide words have no meanings then a cat can be an astronaut"

It has more chance than a man having a period. After all, animals have been blasted into space.
^^

Trans men and non binary people who menstruate ARE BIOLOGICALLY WOMEN.

That is the biological fact.

Stop encouraging the pretence that non-women can menstruate.

*However, I also know a socially transitioned teenage female, a transboy, who wears more make up, and dresses much more femininely that I ever did or do. (Ie. Dresses pretty much like their friends do)

Because, they are expanding the bandwidth of how males dress, or so I gather…*

I've had to read this a few times and I'm still a bit baffled. Am I right in thinking that -

• The person is female
• Who identifies as a boy
• Who dresses in stereotypical female clothing
• So it's a female, 'presenting' as a girl.
• But this is apparently expanding the bandwidth of how males dress. Despite the person being female?

A great example of how to alienate women who are Benefit's main customers 🙈 how silly.

I don't know why they haven't focussed on trans women instead of trans men, they are much more likely to buy Benefit makeup.

Because transmen and female non-binary people are still women. So yes, only women (and girls) have periods.

You can call yourself whatever you like, but you can't identify your way out of your own biology. Quite honestly if you could I'd be tempted to give it a try!

Some trans men and non-binary people menstruate. That's the biological fact. Why would you get angry about that?

This is what they said:

"Women, transgender men and non-binary people all menstruate. It's not only women that will experience periods, however, we're led to believe that it is just cis women who menstruate.

"In the latest episode of The Benefit Broadcast: The Conceal or Reveal Edition @kennyethanjones discusses his experiences and the struggles he faces as a transgender man. @corytontwins talks everything from growing up with periods to period poverty - so let’s get educated!"

Shame. I liked their stuff.

Cosmetics companies are the worst for this because gender non-conformity expands their markets (which is fine - men can wear make-up if they want). I just wish they wouldn't talk such rubbish as well.

The fact that the NHS record people by gender rather than sex is one of the most wrong-headed idiotic things that trans activists demanded and actively damages trans people's health.

And no, I don't think Kenny uses benefit cosmetics and benefit don't make period products so k really don't see the point of this tie in other than virtue signalling and brainwashing.

Spot on, Clymene.

When a person's rhetorical position is precarious, they tend to use more words to press their (erroneous) point home.

"Actual fact" is tautological bollocks, but of course in their eyes "more words = greater authority".

But the truth of the matter is hidden in the sentence. So,

"It's an actual fact that not just women experience periods", can become

"It's a fact that not just women experience periods", which can then become

"Not just women experience periods", which is then, of course,

"Women experience periods".

Ah, simplicity is so much better and clearer.

So bloody dangerous apart from anything else. Organisations have a responsibility to provide factual information to their audience.

If anybody who is biologically male starts bleeding from their genital area they need to see a doctor asap. Not discover online that it might be their fucking period.

Presenting this rubbish as fact to people with varying levels of education and understanding of propaganda is incredibly irresponsible.

It’s very heartening reading the comments though, people aren’t putting up with this nonsense anymore, lots of people questioning it & unfollowing 😊

It also probably ties in with stuff like this puberty guide from NPR.

twitter.com/domini_francon/status/1519174611723825152?s=21&t=ThtVu7RCxm7lwLfm7X1DMQ

Another reason to avoid being pounced on by them in Boots (apart from the high pressure sales techniques).

Erm it's partly about forcing a language change. But it renders the definition of the sexes meaningless - if they become genders, that is, because then they don't really define anything concrete and physical.

Well, they’ve just lost a customer in me!