Frugi (maternity + kids clothing) send email about mothers day...

I'm opposed to this mainly because it's part of a creeping tendency to encourage people to be fragile about anything they might find upsetting, and edit their world accordingly. This is EXACTLY how women have ended up in this mess regarding trans rights. We are supposed to edit our spaces and identity and words so that some people don't ever have to experience discomfort. Fuck that.

There has been a big bandwagon of this, this year.
It seems that if one company sends a "if mothers day is sensitive and you'd like to opt out" email they all do it.
However as has been pointed out in AIBU - if you don't want to think about mothers day for whatever reason - you don't want loads of these in the run-up either.
www.mumsnet.com/Talk/am_i_being_unreasonable/4502092-To-think-Mothers-Day-opt-out-e-mails-are-triggering-in-themselves

This is nothing to do with replacing the word mother.

this has been requested by people who hate mother's day because their own mother recently died, or they have a complex relationship with their mother, or are adopted and don't know their mother etc.

also women who have lost a baby or child and feel distraught that they are not a 'mother' or will not receive a gift from their child.

there are many reasons why a woman might want to opt out of the mass of marketing that surrounds 'mothers day' and which assumes that a delighted child will give a smiling mum some flowers / chocolates etc.

So if companies give people an option to opt-out of marketing, that is GOOD. not everything is about gender issues.

Not everyone who buys from them will be buying for themselves or their own children. My cousin buys from there for her nieces and friends, she lost her own mum years ago and was never able to have her own children mothers day is really difficult for her and for a lot of women.
This is not about erasing women/motherhood but being sensitive to the women who would be upset by the repeated emails, many shops do this for both mothers day and fathers day

I appreciate this option. I lost my Mam nearly two years ago, Mother's Day is not what it was to me.

And nobody does this for Christmas/Easter because, despite what the Daily Mail believes, Muslims, Jews etc are not 'offended' by the existence of these things. But Mother's Day might be a specific emotional issue for some people.

Uhm... this is nothing to do with gender stuff. Businesses have been doing this for years - the idea is that for some people Mother's day is sensitive because perhaps people had/have a shit relationship with their own mums, or they no longer have one and they might be upset by getting promotions about it. That's really all it is. No one's trying to make it 'Parents' day'.

Yeah this is a standard thing in the run-up to various events where promotional emails might upset people.
I might pop onto the frugi website to buy pyjamas without being reminded of my mum's death, but an email when I'm not expecting it might be unpleasant.
Not for me. I get triggered by very niche stuff.
But it seems to be a way companies perform sensitivity in general, rather than something designed to invisiblise mothers.

I disagree. There are threads running in AIBU about this.
It is an issue if they only give an option to miss out of Mother's Day rather than other big events too.

I actually like the new options to opt out (though I would prefer the requests to be made all together at a different time of year). I personally find myself very conflicted about Mothers Day.

Similar thread a couple of weeks ago. I don't understand why people jump to the conclusion that it's trying to erase the word 'mother'.

Mother/Father's day is about one's own mother/father - not being a mother/father to someone else. Many people no longer have a mother/father so publicising the day to them is (i) irrelevant and (ii) possibly upsetting if they're bereaved. Some companies have been offering an opt-out from such marketing for years.