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Original poster

M&S frets about customers' feelings re Mother's Day

133 replies

Abitofalark · 26/02/2022 15:35

Amanda Platell writes that M&S asked shoppers if they'd prefer not to be reminded of Mother's Day:

"M&S seems to be tying it itself in PC knots by fretting over the feelings of women unable to have children — or is it attempting to placate those in the trans lobby for whom ‘mother’ may be an offensive word?

Whatever, the email we loyal shoppers received asking us if we’d prefer not to be reminded of Mother’s Day was absurd — not least because it managed to remind us of Mother’s Day anyway."

OP posts:
Iprefergin · 26/02/2022 15:41

I get these opt out emails from various companies on mother's day, fathers day, valentines day etc etc

Teeheehee1579 · 26/02/2022 15:40

I get these from several businesses now. Same with Valentine’s Day, Father’s Day etc. I think it’s a nice thing to do actually.

TeenPlusCat · 26/02/2022 15:40

I think that being able to opt out of messages for days like this is becoming quite standard.
When I was suffering infertility I might well have wanted to not receive emails on this. Similarly for people whose mums have passed away.
It is just the business equivalent of schools being mindful of who is in their class when making others or fathers day cards.

It is easy to become paranoid when our words are being redefined.

LubaLuca · 26/02/2022 15:39

There are far more obvious reasons for wanting to opt out of receiving marketing for Mother's Day. I don't think M&S are fretting here.

hugoagogo · 26/02/2022 15:39

Yep, I always thought these are to do with those of us whose parents are no longer around.

Charliesgotachocolatefactory · 26/02/2022 15:39

@NuffSaidSam

I think that's mainly to avoid upsetting people who are grieving their mothers. They do the same for father's Day.
I agree. I’ve seen these emails from various businesses for a few years now.
Ncwinc · 26/02/2022 15:38

She’s a tone deaf fuckwit then.

When your mother is dead, seeing Mother’s Day stuff everywhere can be upsetting. There’s no avoiding that but being able to opt out of having ‘Mother’s Day’ emails is a small kindness that many people appreciate.

NuffSaidSam · 26/02/2022 15:37

I think that's mainly to avoid upsetting people who are grieving their mothers. They do the same for father's Day.