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Original poster

Cervical screening health promotion using Transgender model - counterproductive?

83 replies

LucieLemon · 20/02/2022 23:50

My local healthcare trust is using a transgender model as part of their campaign to promote the cervical screening programme.

The campaign doesn't seem to be looking to target transgender men specifically but more as part of the general, wider health promotion.

I am for inclusion but not at the expense of the valuable message needing to be conveyed. I initially scrolled past this post as on face value I didn't pick up it's relevance to me as a woman. Surely this defeats the whole purpose of promoting the cervical screening programme? If using a transgender model perhaps it would be better to include that model alongside other women so it's more obvious what the actual subject matter is and who is being targeted?

Cervical screening health promotion using Transgender model - counterproductive?
OP posts:
Applesandpears23 · 21/02/2022 00:12

It could be because they know a lot of menopausal women are GC and they are hoping this will provoke discussion in that demographic.

Goatsaregreat · 21/02/2022 00:10

I don't think I have a problem with it. It quite clearly shows a woman who identifies as a man under the text quite clearly relating to women and cancer.

Although I expect the usual misogynists will soon be along to call out the awfulness of using the word woman in relation to a cancer that solely affects women. Confused

EmbarrassingHadrosaurus · 21/02/2022 00:08

@LucieLemon

It's a Midland's trust and I think they're trying to target menopausal/post-menopausal women.

It's screams of inclusivity for the sake of it at the actual detriment of the campaign. Fair enough if part of a wider campaign looking at appealing to specific groups, but as it stands it's just confusing.

In that specific context, it feels an odd choice.
Original poster
LucieLemon · 21/02/2022 00:06

It's a Midland's trust and I think they're trying to target menopausal/post-menopausal women.

It's screams of inclusivity for the sake of it at the actual detriment of the campaign. Fair enough if part of a wider campaign looking at appealing to specific groups, but as it stands it's just confusing.

OP posts:
RedToothBrush · 21/02/2022 00:03

Cervical cancer is most frequently diagnosed in women between the ages of 35 and 44 with the average age at diagnosis being 50 .

Most transman are in their 20s. And probably not even eligible for cervical screening.

I think they are completely missing the mark on this and will serve to confuse rather than include.

OneEpisode · 20/02/2022 23:59

The model doesn’t seem to be in the age group referred to in the text above the image? The model would be eligible for screening but the text isn’t matched with the image at all… it is very jarring.

Joolsin · 20/02/2022 23:54

Totally confusing. Was relieved and surprised to see the word 'women' in the small print, but the tag line and photo combine to make it utterly unclear what the ad is about and who it is aimed at. Stupid.

EmbarrassingHadrosaurus · 20/02/2022 23:53

If using a transgender model perhaps it would be better to include that model alongside other women so it's more obvious what the actual subject matter is and who is being targeted?

I'd agree but it might depend on the health trust. If it's Brighton and Sussex then it's probably for their demographic although it would be more readily understood ifit were in line with your suggestion.