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Feminism: Sex and gender discussions

HSBC advert: gender should never be a barrier to opportunity

64 replies

InvisibleDragon · 24/11/2021 10:38

Came across a billboard with this HSBC advertising campaign on it the other day (see the picture - not the billboard I saw, but a similar image from facebook). Was initially mildly irritated at the continued conflation of sex and gender.

But then I noticed something else. In this case, "gender" isn't being used as a euphemism for "sex", it means gender identity.

The people in the images are both (presumably) non-binary men or trans women and the web page links to details about how to change your bank account to have gender neutral title:
www.hsbc.co.uk/opportunity/

www.hsbc.co.uk/help/banking-made-easy/change-of-gender/

I have no issue with HSBC wanting to make life easier for people with a non-binary gender identity (presumably you can also be addressed as Reverend or Rabbi in line with other beliefs). But I really don't like the use of "gender" to mean just the state of having a non-binary / trans gender identity. This feels like a further step in making it harder to name women as a (sex) class. First we had gender as a euphemism for sex. Then we had gender meaning basically gender identity or sex as preferred. This advert is using gender to mean "minority gender identity." (i.e. trans or non binary) Combined with the taboo around naming biological sex as a sex class, this feels concerning.

I'm now also side-eyeing the euphemism "gender based violence," which is becoming increasingly popular in Scotland as a replacement for "violence against women and girls."

Have I gone full tin-foil hat here, or is this worth taking notice of?

HSBC advert: gender should never be a barrier to opportunity
HSBC advert: gender should never be a barrier to opportunity
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malanimo · 24/11/2021 15:10

@TinyTear I know. I was particulary wondering how one is supposed to pronounce 'Pr'. Like Mr??

MsFogi · 24/11/2021 14:56

Why the hell have they never managed to change my credit card from Mrs to Ms - I have asked a million times!!! Perhaps I would have more luck if I asked them to change it to Mr.

Queenoftheashes · 24/11/2021 14:39

@Magistera

the web page links to details about how to change your bank account to have gender neutral title Funny because I wanted to change my bank account to the gender neutral “Dr Magistera” and they wouldn’t let me! They said I had to make an appointment and provide written evidence of my eligibility to use that title.
I had enough trouble trying to make them change me from Miss to Ms. Had to complain as they kept asking for a marriage certificate I didn’t have.
TinyTear · 24/11/2021 14:00

@CrossPurposes

It might be easier if we just did away with titles. I've always been puzzled that they are often a required field and never satisfied with any reason given for that requirement.
how the actual fuck are you supposed to pronounce some of those???
Gncq · 24/11/2021 13:18

Repent
I spotted that!
100% of these "HSBC gender opportunity people" are of the penis having variety.
How interesting.....

InvisibleDragon · 24/11/2021 13:14

Ozanj
This is the company that used to make women resign when they got married to ‘reapply’ for their jobs in their married names (ruining their pensions). Also the same company thst only recently (5-10 years ago?) let female managers work p/t after maternity. Before that they had to get demoted to clerical positions no matter how senior they were. So to be frank I don’t give a flying fuck what they think about gender.

Well quite, the bank with one of the worst records for treatment of female employees is the first to ditch even a fig leaf of gender/sex based good practice for a definition of gender that benefits men and their bottom line.

I think sometimes we forget that women didn't win more rights by convincing companies that it was the nice/kind thing to do. They won by forcing companies to comply with legal obligations to not discriminate on the basis of sex.

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RepentBirthingPersonFucker · 24/11/2021 13:13

In this brave new world it is often the case that all the images are of males. The ruling sex have created a way to claim they are diverse whilst excluding women

Anontwentyone · 24/11/2021 13:10

[quote TarasCrazyTiara]@Gncq

I thought their whole deal was that sex was just physically differences and gender was stuff that was “learned” like wearing dresses/make up etc and that the sexes would be pretty much the same if “gender” was t forced on us etc.

Basically that women and men’s differences aren’t inherently in their minds? I don’t agree but I thought that was their position?[/quote]
There's a misconception that people think feminists campaigning for "equality" means feminists want everyone to be the same.

Men and women are different. That's pretty much central to feminism.

Feminists never campaigned to change the definition of gender. It's usage changed long before the women's liberation movement began.

Gender was used to mean "feminine/masculine" as far back as 1474 according to the OED, then evolved into euphemism for sex as in birth sex in the late 1800s.

TarasCrazyTiara · 24/11/2021 13:04

@Gncq

I’m just saying so long as there’s a chance for us to get payed employment I don’t care if some workplaces are mainly male or female. It’s for the best.

Ozanj · 24/11/2021 12:58

Banks probably love it when men identify as women. It means they improve their male to female ratios in senior roles without ever employing any women.

Gncq · 24/11/2021 12:58

Why should I care if the nail salon would rather not hire the bearded bodybuilder or some men’s soccer club won’t have women administrators?

🤣 Yeah, why should women care when no one wants to hire them because they have female bodies... Not the employers fault a woman might fall pregnant. Sack the b*tches I say.

Ozanj · 24/11/2021 12:57

@InvisibleDragon

Came across a billboard with this HSBC advertising campaign on it the other day (see the picture - not the billboard I saw, but a similar image from facebook). Was initially mildly irritated at the continued conflation of sex and gender.

But then I noticed something else. In this case, "gender" isn't being used as a euphemism for "sex", it means gender identity.

The people in the images are both (presumably) non-binary men or trans women and the web page links to details about how to change your bank account to have gender neutral title:
www.hsbc.co.uk/opportunity/

www.hsbc.co.uk/help/banking-made-easy/change-of-gender/

I have no issue with HSBC wanting to make life easier for people with a non-binary gender identity (presumably you can also be addressed as Reverend or Rabbi in line with other beliefs). But I really don't like the use of "gender" to mean just the state of having a non-binary / trans gender identity. This feels like a further step in making it harder to name women as a (sex) class. First we had gender as a euphemism for sex. Then we had gender meaning basically gender identity or sex as preferred. This advert is using gender to mean "minority gender identity." (i.e. trans or non binary) Combined with the taboo around naming biological sex as a sex class, this feels concerning.

I'm now also side-eyeing the euphemism "gender based violence," which is becoming increasingly popular in Scotland as a replacement for "violence against women and girls."

Have I gone full tin-foil hat here, or is this worth taking notice of?

This is the company that used to make women resign when they got married to ‘reapply’ for their jobs in their married names (ruining their pensions). Also the same company thst only recently (5-10 years ago?) let female managers work p/t after maternity. Before that they had to get demoted to clerical positions no matter how senior they were. So to be frank I don’t give a flying fuck what they think about gender.
TarasCrazyTiara · 24/11/2021 12:53

@Gncq

I thought their whole deal was that sex was just physically differences and gender was stuff that was “learned” like wearing dresses/make up etc and that the sexes would be pretty much the same if “gender” was t forced on us etc.

Basically that women and men’s differences aren’t inherently in their minds? I don’t agree but I thought that was their position?

Gncq · 24/11/2021 12:50

then feminists campaigned to change that

Feminists didn't campaign for that

TarasCrazyTiara · 24/11/2021 12:40

I mean as you say gender and sex used to be the exact same thing, then feminists campaigned to change that and now I guess trans are campaigning to change it from what feminists changed it too? What makes one right and the other wrong? The world doesn’t just stop when your particular group has changed words to the meanings they like best.

Although to be honest if men or women only want to hire their own gender I couldn’t really be arsed about it if they’ve started the company or whatever. Why should I care if the nail salon would rather not hire the bearded bodybuilder or some men’s soccer club won’t have women administrators? Who gives a shit, it’s all gone too far.

InvisibleDragon · 24/11/2021 12:32

Now, I sort of agree that we should say sex when we mean biological sex, rather than using a euphemism - and the comments in the HoL sound very positive.

However, I think there is still a value to separating innate biological differences from stereotypes / learned differences. If we talk about the sex pay gap it encourages us to see disparities as innate and fixed. If we talk about the gender pay gap, it reminds us to consider the wider structural and cultural barriers that women face.

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Magistera · 24/11/2021 12:27

Years ago I would have said gender instead of sex, because sex is a rude word and gender is more polite. The two words meant the same. But nowadays they are different words - sex is biological reality and gender is how you feel. Imo a lot of people haven’t realised this and are still using the two words interchangeably.

Gncq · 24/11/2021 12:20

Yes Errol quite right.

People started to use gender in place of sex to mean which type of human you are, when people shortened "sexual intercourse" to "sex".

In early English we had
"sexual intercourse" the act,
"sex" the state of being one human or the other,
"Gender" referring to grammatical inflections, and masculine or feminine traits.

When, by the 20th century, "sex" replaced "sexual intercourse" our language got a bit weird when discussing non-intercourse related matters. Gender was a suitable replacement.

Now a mad ideology has come along, which is encroaching on words not limited to "sex/gender" which have evolved over time, but "man" and "woman" as nouns. These words are being completely eroded of all meaning. "Gender" is being misused. "Sex" too. Words like "violence," are being misused.

I don't think any words are safe from this movement.

We really need to fight against it.

HipTightOnions · 24/11/2021 12:12

And that's what we're seeing in Lords debates - every time someone tries to use "gender", someone immediately points out "what, this thing that comes in 100 varieties including moongender? You mean sex, don't you?".

I've started doing this in my (much humbler) real life too, asking "do you mean sex?" (The answer is usually yes.)

NecessaryScene · 24/11/2021 12:09

In their campaign to publicize this, they are using "gender" to mean exclusively "minority gender identity" rather than the more usual "gender identity or sex as preferred". That seems to me to be a further development that makes it increasingly harder to refer to women as a group (at all!) let alone women as a sex class.

I wouldn't have a problem with that actually - if "gender" was increasingly seen to be specifically talking about genderologist's "gender identity" concept or gender expression, so we had to start clearly saying "sex" to talk about male-vs-female issues, then that would surely be ideal?

This seems like it's drawing the gender-is-not-a-synonym-for-sex line.

And that's what we're seeing in Lords debates - every time someone tries to use "gender", someone immediately points out "what, this thing that comes in 100 varieties including moongender? You mean sex, don't you?".

HipTightOnions · 24/11/2021 12:09

Do you think anyone involved with this advert* - there must have been umpteen meetings about if and someone must have signed it off - would be able to articulate what they mean by "gender"?

*Or anyone else, I'm not fussy.

GroggyLegs · 24/11/2021 12:08

I'm now also side-eyeing the euphemism "gender based violence," which is becoming increasingly popular in Scotland as a replacement for "violence against women and girls

Yep.
I had a very similar conversation with a lovely lady from Christian Aid who wanted me to donate to their gender justice campaign.

I wanted clarity who exactly it was it intended to help, because women are oppressed by their sex, not by wearing skirts and having long hair. Encouragingly she said she'd had a number if people say the same thing.

But if helping people of a certain sex is the whole basis of your campaign, get off the fucking fence with your inaccurate, fluffy language and say it.

merrymouse · 24/11/2021 12:05

@MostNamesAreTaken

Anyone seen HSBC's equality statement on UK job adverts?

So many things they don't discriminate against (which can only be positive). Though some interesting omissions from the list...

I love that the role advertised is 'Barnsley or Sheffield based', but they can't just refer to UK law.

Meanwhile

gender-pay-gap.service.gov.uk/Employer/4PgmMjgy/2020

Magistera · 24/11/2021 12:02

the web page links to details about how to change your bank account to have gender neutral title
Funny because I wanted to change my bank account to the gender neutral “Dr Magistera” and they wouldn’t let me! They said I had to make an appointment and provide written evidence of my eligibility to use that title.

InvisibleDragon · 24/11/2021 12:01

Nellodee

Essentially yes, that's what I'm concerned about.

Gender was first used as a euphemism for sex (eg Ruth Bader Ginsberg discussing gender equality). It was also used academically to refer to learned behaviours and cultural stereotypes associated with each sex, to distinguish from innate biological differences.

Then we had Stonewall saying that gender identity was more important than biological sex and everything got a bit confused. "Female gender" was often used where people meant "female sex," but was also used to mean "people who identify as female". Things got blurred, because most of us were used to gender basically meaning biological sex, but there was a fairly covert push for it to mean "gender (self) identity" in practice - so that trans women were always grouped with biological women.

Now, HSBC is using "gender" to refer to non-cis people. So the central divider of privilege is now placed between cis people (of any sex) and trans / non binary / gender queer people. But using the same term that we are used to seeing for sex discrimination, which makes it hard to name and challenge what has happened.

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