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Feminism: Sex and gender discussions

HSBC advert: gender should never be a barrier to opportunity

64 replies

InvisibleDragon · 24/11/2021 10:38

Came across a billboard with this HSBC advertising campaign on it the other day (see the picture - not the billboard I saw, but a similar image from facebook). Was initially mildly irritated at the continued conflation of sex and gender.

But then I noticed something else. In this case, "gender" isn't being used as a euphemism for "sex", it means gender identity.

The people in the images are both (presumably) non-binary men or trans women and the web page links to details about how to change your bank account to have gender neutral title:
www.hsbc.co.uk/opportunity/

www.hsbc.co.uk/help/banking-made-easy/change-of-gender/

I have no issue with HSBC wanting to make life easier for people with a non-binary gender identity (presumably you can also be addressed as Reverend or Rabbi in line with other beliefs). But I really don't like the use of "gender" to mean just the state of having a non-binary / trans gender identity. This feels like a further step in making it harder to name women as a (sex) class. First we had gender as a euphemism for sex. Then we had gender meaning basically gender identity or sex as preferred. This advert is using gender to mean "minority gender identity." (i.e. trans or non binary) Combined with the taboo around naming biological sex as a sex class, this feels concerning.

I'm now also side-eyeing the euphemism "gender based violence," which is becoming increasingly popular in Scotland as a replacement for "violence against women and girls."

Have I gone full tin-foil hat here, or is this worth taking notice of?

HSBC advert: gender should never be a barrier to opportunity
HSBC advert: gender should never be a barrier to opportunity
OP posts:
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ErrolTheDragon · 25/11/2021 16:24

Both of the CCs I've got at the moment just have my initials. My debit card has Dr. (Which is a bit odd as I don't remember ever telling them to use it, and I'm pretty sure the account preceded getting the doctorate. Maybe they picked it up after a pissy letter I had to write once.)

OldCrone · 25/11/2021 13:56

@oldwomanwhoruns

I've worked in the past in retail, and the first, most basic check of a debit card was checking that the Mr/ Mrs matched the individual standing in front of you. Simple, but it cut out possible fraud by 50% of the population.

A simple, useful check, now removed for the sake of virtue signalling.

That check rarely happens now though. Payments are either contactless or you put the card in the card reader yourself.

And in the current climate would any shop assistant dare to challenge someone obviously male with a female title and name on their credit card?

PoisonCrystal · 25/11/2021 10:43

@GoodieMoomin That article is fascinating. Thanks

PoisonCrystal · 25/11/2021 10:21

Yes, @LumosSolem, it's very hard to say anything. Not really all that surprising when you see senior HR staff use this language, which is somewhat ironic considering the topic!

I'm sure there are more of us. After all, what are the chances that I would post, and you would see my post?

GoodieMoomin · 25/11/2021 10:10

@PoisonCrystal @LumosSolem there's a thread about identifying as disabled. Specifically, people who want to (or do) amputate limbs, blind themselves, become wheelchair bound or similar

www.mumsnet.com/Talk/womens_rights/4410501-Article-quotes-for-discussion

Motorina · 25/11/2021 09:52

@purplebutterflybiscuits

It's quite tame really, but I am just far too much of a wimp to use it.

My name printed on the card is

MAGIC Purple Butterfly Biscuits.

I cannot tell you how happy this has made me. I'm genuinely grinning from ear to ear. You go be Magic Smile
oldwomanwhoruns · 25/11/2021 09:43

I've worked in the past in retail, and the first, most basic check of a debit card was checking that the Mr/ Mrs matched the individual standing in front of you. Simple, but it cut out possible fraud by 50% of the population.

A simple, useful check, now removed for the sake of virtue signalling.

LumosSolem · 25/11/2021 08:11

[quote PoisonCrystal]@LumosSolem
I also noted the reference to 'those who identify as female'.
Swiftly followed by “those who identify as disabled “. That’s the one! Hello colleague! 😁[/quote]
Yes @PoisonCrystal !

I'm glad to have seen your post- I wondered how many of us watching it picked up on it.

I get endlessly cross with references to gender at work, I wish I had the nerve to say something at times.

PoisonCrystal · 24/11/2021 23:58

@LumosSolem
I also noted the reference to 'those who identify as female'.
Swiftly followed by “those who identify as disabled “. That’s the one! Hello colleague! 😁

Magistera · 24/11/2021 23:34

We are already accused of a hate crime if we misgender someone because we can’t remember different pronouns for every single person. Now we’re going to be accused of mis-titling them too if we can’t remember multiple different titles. Why do we need more than one gender neutral title, surely Mx would suffice?

NewlyGranny · 24/11/2021 23:08

I think offering alternative titles is a sound idea - let people just enter their own rather than offer a selection. Using gender to mean gender identity works well, too - it matches with its use in phrases like gender stereotypes, gender norms, gender conforming or non-conforming.

As long as we can reserve sex for m or f we can have clarity of meaning all round and avoid confusion. Sex is biological fact; gender is societal construct. All good.

But if we are talking about sex-based violence against women and girls, we need to be clear and say VAWG. If we mean violence against people because of their gendered presentation or sexual orientation, that has different roots and needs a different name.

Both are abominable, both are serious, both are almost exclusively male crimes and both need to be targeted.

ErrolTheDragon · 24/11/2021 22:53

Great, that's - well - magic!Grin
I'm now curious if it was even looked at by a human.

purplebutterflybiscuits · 24/11/2021 22:34

It's quite tame really, but I am just far too much of a wimp to use it.

My name printed on the card is

MAGIC Purple Butterfly Biscuits.

2020isnotbehaving · 24/11/2021 22:33

I’ve been trying years get my title from miss (since I was 8) to Ms with HSBC but never seems get changed. I may just go full hog for Mx instead If it’s only thing willing actually do

SouthOfFrance · 24/11/2021 22:26

I'm curious to know what you decided on Purple

ErrolTheDragon · 24/11/2021 22:12

@purplebutterflybiscuits

To be honest I am too scared to actually.use the card!
Why, did you put your title as She who must be obeyed, or The Lord High Executioner or something?
purplebutterflybiscuits · 24/11/2021 22:03

To be honest I am too scared to actually.use the card!

LumosSolem · 24/11/2021 18:03

@PoisonCrystal

We need to keep fighting against this.

We do. It's deeply embedded, though. For instance, I'm watching a work webcast about Anti-Bullying Week at the very moment. The Head of EDI had a slide that listed "Sex" as a protected characteristic. However, later on in his presentation he said "Gender" instead.

@PoisonCrystal I think we work for the same organisation. I was watching it too and thinking 'surely I'm not the only one watching this and rolling my eyes?!'

I also noted the reference to 'those who identify as female'.

InvisibleDragon · 24/11/2021 17:58

anaily

As I said in the OP, I don't object to additional titles being made available for people with a non-binary gender identity.

What I dislike is the way in which the word "gender" is being used here to refer to cis/trans status. Particularly when referring to biological sex and gender stereotypes is framed as bigoted and offensive.

OP posts:
anaily · 24/11/2021 17:45

@purplebutterflybiscuits

I recently opened a second bank account with a new bank to keep a little money aside for something.

During the application, one of the questions was something like"How do you prefer to be addressed?"

There was a whole variety of titles, but I took the opportunity to really consider how I would ideally prefer to be addressed. In the end I chose the "other" option and was able to input my own choice into the text box. I was pretty gobsmacked when the debit card arrived complete with this title before my name!

You've erased everyone now by the looks of it. Society is crashing, the looting will start. Hsbc has doomed humanity with this. How does proving the card is yours work? Won't the details be mismatching?
purplebutterflybiscuits · 24/11/2021 17:34

I recently opened a second bank account with a new bank to keep a little money aside for something.

During the application, one of the questions was something like"How do you prefer to be addressed?"

There was a whole variety of titles, but I took the opportunity to really consider how I would ideally prefer to be addressed. In the end I chose the "other" option and was able to input my own choice into the text box. I was pretty gobsmacked when the debit card arrived complete with this title before my name!

PaleGreenGhost · 24/11/2021 17:15

@anaily

Someone getting their title changed to Mx on their bank account and bank statement isn't going to cause civilisation to collapse. If i change my title to Mx it isn't going to affect anyone here, but i might do it and see if governments, laws, society starts crumbling like it's made out. Gc could even get their title changed to gc or xx or xy, whichever takes your fancy.
Yes. Our civilisation and laws are very much built around keeping males on top and I quite agree that changes to titles at the bank are unlikely to bring down anything that benefits males so much.
StillWeRise · 24/11/2021 17:07

@InvisibleDragon

Now, I sort of agree that we should say sex when we mean biological sex, rather than using a euphemism - and the comments in the HoL sound very positive.

However, I think there is still a value to separating innate biological differences from stereotypes / learned differences. If we talk about the sex pay gap it encourages us to see disparities as innate and fixed. If we talk about the gender pay gap, it reminds us to consider the wider structural and cultural barriers that women face.

I agreeand this is why gender based violence is an appropriate phrase- but perhaps more in an academic context
anaily · 24/11/2021 16:38

Someone getting their title changed to Mx on their bank account and bank statement isn't going to cause civilisation to collapse. If i change my title to Mx it isn't going to affect anyone here, but i might do it and see if governments, laws, society starts crumbling like it's made out. Gc could even get their title changed to gc or xx or xy, whichever takes your fancy.

TinyTear · 24/11/2021 15:13

[quote malanimo]@TinyTear I know. I was particulary wondering how one is supposed to pronounce 'Pr'. Like Mr??[/quote]
That was one of the ones that stumped me... and the single M Monsieur like in French? or M like James Bond?

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