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John Lewis and it’s ‘gender relaxed’ ad

634 replies

SouthernFashionista · 11/10/2021 19:44

Curious to hear thoughts on the new ad from John Lewis. It strikes me as sinister. Why does a small child have to send out a message of LGBTQ equality? Why is he acting like a drag queen.

OP posts:
JohnnyMcGrathSaysFuckOff · 11/10/2021 20:48

No he is not just wearing a dress. My son loves "being Anna" and acts like a normal preschooler.

This boy is pouting, strutting, being a diva and that is the point. If he were wearing wellies and fairy wings and accidentally getting mud on the carpet that would be a little boy being himself.

This kid is wearing full make up, doing duck face, and yes, trashing the house while the mum and sister cringe silently, heads down whilst their stuff is being wrecked.

Porfre · 11/10/2021 20:47

@littlbrowndog

It was very sexual

Very uncomfortable

This. A lot of pouting. Strutting.
TheLittleRedToothbrush · 11/10/2021 20:47

This reply has been deleted

Message withdrawn at poster's request.

dementedma · 11/10/2021 20:47

Agree with SirChenchins.

YearsSinceISawYou · 11/10/2021 20:47

I don't care if that child is Arthur or Martha but what I do know is that he needs a slapped arse.

candycane222 · 11/10/2021 20:46

Haha @SirChenjins, I think youve got it...

littlbrowndog · 11/10/2021 20:46

It was very sexual

Very uncomfortable

candycane222 · 11/10/2021 20:45

Yep, pouting, jutting hips, arm draped up the wall- very sexualised if you ask me. But then in drag culture, women= pouty and sexy so that's probably all the ad directors could be arsed to think of with what appears to have been very poorly thought through brief.

If they wanted to show us a little boy really at ease with his femininity, he could be doing something messy with his sister, or for her - like making clothes out of the curtains or something.

GoodnightGrandma · 11/10/2021 20:44

He needs to go on the naughty step. I hope he was made to clean up.

YoBeaches · 11/10/2021 20:44

I'd love to hear John Lewis story behind the development of this ad, and what they think they are portraying.

All I see is a boy dressed in his mums clothes and make up, trashing the house and being a shit to his sister. And why is there no dad in the ad? Why are mum and sister represented as having to tolerate this nonsense - as 'let life happen'.

There might be a few people I'd call - but my home insurer isn't one of them.

SirChenjins · 11/10/2021 20:42

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RocketPanda · 11/10/2021 20:41

Boy goes around destroying the house and ruining furniture, a girl who is quietly getting on with her painting is disrupted and her experience is ruined and no one does anything to stop him. Insurance won't pay out and the parents don't learn this until its too late and the damage is done.
Hmmmmmmm. Or maybe I'm reading too much into it.

PattiPritell · 11/10/2021 20:41

OMG I have faithfully bought from JL rather than other options throughout lockdown and now have bought Xmas stuff but if they keep this up I'm off to Amazon.

SingingSands · 11/10/2021 20:38

Jeez. It's not insurance that mum in the advert needs, it's Supernanny.

FreeBritnee · 11/10/2021 20:38

I quite like that ad 😳

littlbrowndog · 11/10/2021 20:37

@TheUndeadLovelinessOfDemons

He's a boy wearing a dress. He's not acting like a drag queen. Although he's an obnoxious little shit and if he's NT he'd be in deep shit in this house.
You watched it. The pouting

Dreadful

3peassuit · 11/10/2021 20:36

If that was my kid, I’d cancel his Christmas.

littlbrowndog · 11/10/2021 20:36

Why’s that wee boy pouting at the camera in a sexual manner

Fucking dreadful

Clymene · 11/10/2021 20:35

@H8H8H8

But surely insurance doesn't usually cover you for wilful damage, which this looks to be? Spoilt boy goes round the house trashing it and nobody stops him. Tell that to the insurance company and see if they wear it.

That was my first thought too! Completely rubbish ad for that alone.

Plus JLP home insurance is ridiculously expensive (at least, my last quote was).

Yeah I'd really like to call John Lewis and tell them my kid has wrecked my house because he was expressing himself and will they pay out?

Actually mine is up for renewal. I might just ring them and ask.

But yes, male entitlement. Man trashes house. Women cower.

Not a great message.

SickAndTiredAgain · 11/10/2021 20:35

But surely insurance doesn't usually cover you for wilful damage, which this looks to be? Spoilt boy goes round the house trashing it and nobody stops him. Tell that to the insurance company and see if they wear it.

That was my thought as well.

He’s behaving like a brat while the mum just watches on silently. Weird advert.

TheUndeadLovelinessOfDemons · 11/10/2021 20:33

He's a boy wearing a dress. He's not acting like a drag queen. Although he's an obnoxious little shit and if he's NT he'd be in deep shit in this house.

Alwayswonderedwhy · 11/10/2021 20:33

God it's awful. Basically saying let your spoilt little brat do what he wants.

FrownedUpon · 11/10/2021 20:31

It’s a horrible advert & leaves me feeling really uncomfortable for the girl.

Iusedtoliveinsanfrancisco · 11/10/2021 20:30

Highly misleading- no insurance company would pay out.

H8H8H8 · 11/10/2021 20:29

But surely insurance doesn't usually cover you for wilful damage, which this looks to be? Spoilt boy goes round the house trashing it and nobody stops him. Tell that to the insurance company and see if they wear it.

That was my first thought too! Completely rubbish ad for that alone.

Plus JLP home insurance is ridiculously expensive (at least, my last quote was).