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John Lewis and it’s ‘gender relaxed’ ad

634 replies

SouthernFashionista · 11/10/2021 19:44

Curious to hear thoughts on the new ad from John Lewis. It strikes me as sinister. Why does a small child have to send out a message of LGBTQ equality? Why is he acting like a drag queen.

OP posts:
Djifunrsn · 11/10/2021 21:19

What the fuck is this? A child trashing the house?

So the message from John Lewis is: get our home insurance. If you don't like your decor and can't afford to replace it, let a child have paint and whatever else they can lay their hands on, let them smash and bash stuff and then once the house is wrecked and needing repair, we'll pay?

The child is a great little performer, but fucking hell, the poor thing would need to be medicated for such trashing.

Plus, I am not sure this counts as accidental damage, when a member of the household deliberately does it, whilst mummy sits doing nothing?

dudsville · 11/10/2021 21:18

Strange add. It's a fantasy of what some folks wish they could have had in retrospect. Seems weird though placing an that on this child. And it's so disrespectful of his mother and sister. Where's dad? Just generally awful.

Angrysaurus · 11/10/2021 21:13

Let life happen? Noooo parent your fucking child.

trancepants · 11/10/2021 21:12

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TheRealHousewife · 11/10/2021 21:10

If he was my child he’d be on the naughty step until 18! Not ok behaviour and JL should not endorse it! Made me cross just watching.

LubaLuca · 11/10/2021 21:08

A precocious, naughty boy treating his family and home with disdain. I hate it. Would it have even made it to screen if he wasn't done up like a naive, homespun drag queen?

Suddenlyfamily5 · 11/10/2021 21:02

I found the pouting and strutting uncomfortable. Too sexualised.

^^ This.

rabbitwoman · 11/10/2021 21:02

why are the two females in it so passive?

Wasn't the predecessor to this advert, a few years ago now, a little girl doing exactly the same thing? Yes, I remember, because my mum thought it was based on me!!

LizzieSiddal · 11/10/2021 21:00

Absolutely awful advert. It shows a child behaving horribly and a little girl and a mother’s seemingly unable to do anything about it.
It will appeal to upper middle class “hands off” parents who think their little darlings can do no wrong even when they’re being annoying little shits.

rabbitwoman · 11/10/2021 20:59

[quote Hoardasurass]@rabbitwoman that is a rather disingenuous take on the advert the child in question is not just throwing glitter about but purposely rubbing paint into furniture and woodwork after throwing an umbrella at what I presume is supposed to be their sister and intentionally chucking her paint on the carpet and it's all good really.
Are we supposed to say that the bullying of a girl is OK or to be ignored[/quote]
Whoa there!! It's an advert. It's supposed to be silly fun,and a bit surreal.

Unfortunately it's raised hackles because, well, exactly what SirChenjins said.

OverByYer · 11/10/2021 20:58

I found the pouting and strutting uncomfortable. Too sexualised.

Dinosaurswontwheesht · 11/10/2021 20:58

@Essen I assume that was the idea but it's the incongruity that this advert is for home insurance which jars. As pp's have said, I'm hazarding a guess that JL Home Insurance wouldn't cover this sort of damage.

SirChenjins · 11/10/2021 20:57

Because women and girls have been silenced @OverByYer

OverByYer · 11/10/2021 20:56

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Ricekake · 11/10/2021 20:56

@TheLittleRedToothbrush

Well he's a little shit isn't he. Anyone whose got JL insurance might like to jam their lines and ask if there children ruined the house cos he felt like it would they pay up ... fuck would they ... and don't even get me started on the message this sends out to girls .. yes little girl your brother can intimidate you and smash stuff up cos that's what makes do to women so get used to it .... And breathe......
Exactly, it's terrible.
Essen · 11/10/2021 20:55

Isn’t it just meant to be like a musical where they do stuff like leap up, jump on tables and dance regardless of the other diners etc?

nestoftables · 11/10/2021 20:54

Quite a few commenting on YouTube that they 'love it' though...

littlbrowndog · 11/10/2021 20:54

So if one of my wee boys trashed the house would they pay up,

Am gonna phone them in the morning. See what they say

Waitwhat23 · 11/10/2021 20:54

....what a weird advert, for home insurance in particular! 'Let life happen?' By letting your wean destroy the house?

YearsSinceISawYou · 11/10/2021 20:53

@dolorsit.

Yes, I wish I had the guts to let life happen in one of their stores!

I wonder if those dangerous halfwits at Mermaids or Stonewall advised John Lewis.

littlbrowndog · 11/10/2021 20:52

I don’t understand either. It’s an insurance ad with a wee boy pouting and striking drag queen poses

Who is it going to appeal to

Fucking bonkers

Silversilverstreet · 11/10/2021 20:51

I agree with all the posts above, especially @SirChenjins’

Lordamighty · 11/10/2021 20:51

Well that ad is dishonest because JL home insurance does not cover wilful damage by a family member in your own home.

dolorsit · 11/10/2021 20:49

Heh, do you think John Lewis would "let life happen' in one of their stores.

I'm actually baffled at who the advert is targeted at. I do wonder if it could be classed as false advertising as you certainly wouldn't be able to claim for deliberately destructive actions.

nestoftables · 11/10/2021 20:49

Wow. A boy showing off and wanting to be the centre of attention (perhaps presenting himself in stereotypically feminine ways as a way of getting more attention?), disrespecting his sister and mum and their home and possessions.

And the message is to just let him do what he wants. Sister and mum are just part of the background.