John Lewis and it’s ‘gender relaxed’ ad

I've got a packet of grips if anyone needs one.

Sounds like you need them for yourself.

If this was a little girl smashing up the house playing cars or doing wrestling moves (which I also did - jumping off the landing on to the sofa and smashing the chandelier in the process) you'd probably be well into it but the second a boy is a little dramatic and feminine you're clutching your trans-agenda pearls like it's the end of the world. I've got a packet of grips if anyone needs one

No, I would not be applauding a little girl who deliberately breaks other people's property and who is clearly old enough to understand what she is doing. Nor would I be applauding a girl who is bullying her brother.

Oh and well done on working 2 tired, hackneyed old MN expressions into your post.

What a load of weird shit. Wtf is John Lewis thinking??!

In a way it's a "queering" of the original advert with the girl.

Aside from the gender issues, all I could think of when watching this ad is ‘it’s like when someone comes round for coffee with their little shit and looks on smiling while they trash the house’. Not exactly a positive association to make with JL.

I felt sorry for the poor little girl sitting quietly trying to be creative and getting her day ruined. Says it all really.

Adam & Eve are one of the biggest ad agencies in the country, I am sure someone would have highlighted these very obvious points before it was signed off.

I didn't know JL offered home insurance and now I do so they have achieved an objective.

@Wroxie thank you. (i’m personally not a fan of the add, but some of the - now deleted- comments were incredibly hurtful

They could have made the same advert but made the destruction accidental rather than deliberate.

The tiny dancer one of a few years back was funny and enjoyable to watch. All I can think when I watch this one is (1) why is a child that age deliberately causing all that damage, (2) why doesn’t he care, and (3) regardless of the insurance paying out or not, it would take hours of hard work to clean that up, then hours of hard work to claim for the new carpets, clear rooms ready etc. It’s not just a case of phone dear old JL and go back to your latte ad clearly designed by people who have never had to be responsible for this sort of thing

The lot of you are so blinded by your own fears about gender and sex that you're becoming what you claim to hate. If this was a little girl smashing up the house playing cars or doing wrestling moves (which I also did - jumping off the landing on to the sofa and smashing the chandelier in the process) you'd probably be well into it but the second a boy is a little dramatic and feminine you're clutching your trans-agenda pearls like it's the end of the world. I've got a packet of grips if anyone needs one.

You may have been better off reading all of the posts...

The first thing I thought of when I saw the boy's performance was Desmond Is Amazing GreenWhiteViolet.

That advert is well dodgy.

I don't remember kicking over her little paints but I wouldn't have put it past myself.

I bet you don't

Not seen it but sounds awful. Am I horrible/weird in thinking that JL should be encouraging good old fashioned values not being on trend and 'clever'?

edigitalsurvey.com/survey/do/session/1617020b108bd522ab3e5ab8253de5dbfd59e6a0ace6de1e3245c513c77e5beb/restart_data_key/f209a66fac3bc1ac1856ea2c39f1d0d54b6df8e441dddd8d26ce691cac573598/is_entering/1

They have a website complaints form, above link, which I have filled in and sent. Don't know if it will reach anyone but at least I've tried.

I started here and followed complaints
www.johnlewis.com/customer-services/contact-us

The ad is hyperbole. It's a joke. It's cute. It's making a poing about how kids can fuck up your house and how it's not the end of the world especially if you have the insurance they're trying to sell.

I (a woman, if it matters) remember very specifically being about this kid's age, dressing up in lots of scarves and ruining putting on my mother's makeup to climb up on the kitchen island to pretend it was a stage while playing this VERY song on the record player. I broke one of the edges of the tiled countertop in the process. I also remember that my bookish cousin was absolutely shocked and refused to participate. I don't remember kicking over her little paints but I wouldn't have put it past myself.

The lot of you are so blinded by your own fears about gender and sex that you're becoming what you claim to hate. If this was a little girl smashing up the house playing cars or doing wrestling moves (which I also did - jumping off the landing on to the sofa and smashing the chandelier in the process) you'd probably be well into it but the second a boy is a little dramatic and feminine you're clutching your trans-agenda pearls like it's the end of the world. I've got a packet of grips if anyone needs one.

Weird, that is definately a child acting in a certain to signal something. Either way, it seems like mum and sister are being submissive in background and the boy is allowed to behave really badly but he he is just expressing hinself ??

Umm you do realise it's an advert and he was paid to do it?
What are you on about?

Lots of posters have commented on the advert as if the advert was a real situation. Not a single person here thinks that advert in a real life scenario that just happened to be captured on camera.

I don't suppose that was m'laddo's real mother, sister or home. They probably don't even have John Lewis house insurance.

WTAF is going on in our society?

I thought it was advertising insurance coverage for male narcissism.

Awful- ridiculous advert

It's a fucking dreadful advert, but I hope both the kids had fun making it!