I was looking up some stuff today and came across this gem: that Mermaids and ad agency RAPP have received a “data for good” award for “re-educating Google”. Honestly, at first it made me giggle given Mermaids’ data protection breach, to see them win a “data for good” award. But actually it’s kind of worrying that the award is for flooding Google with Mermaids content, directed at parents whose children are gender questioning. I have no wish for parents have to face transphobic stuff on the web, but what makes Google, RAPP or Mermaids the authority on what is right for individual children and their families? If anything, shouldn’t they try to push the NHS gender web page up the search engine results?
twitter.com/TheDataIQ/status/1420403606336024580?s=20
www.campaignlive.co.uk/article/campaign-media-awards-2021-best-use-insight/1712692