Sweaty Betty don't know what a woman is

@sadperson16

They last at least 4 times as long as leggings half the price so are actually pretty good value if bought in the sales. Usual way that being richer makes life cheaper in the long runi

I quite like sculpting effect as it reduces chafing potential from jiggling...

Sizing is quite generous

Gutted I won’t be able to shop there anymore. But I can’t support biological men taking over our competitions.

Ebay? I got a great SB vest for about a fiver last year. I got a SB sale card through the door a couple of days ago, but ignored it.

I think this is aimed at the US market as it’s supporting a US charity.

Interesting that they're all US athletes too. No UK LGBT+ athletes to support? Or is this mainly for a US audience now?

I’m not sure getting hung up on the price of the leggings is helpful here. Expensive women’s sportwear shop sells expensive leggings isn’t exactly shocking.

Sweaty Betty choosing to champion the inclusion of transwomen in women’s sports is a big deal.

Physiological* (although there probably are some psychological too)

I love sweaty Betty, I am sports obsessed so spend a lot of time in sports kit (it’s my thing I spend money on).
I also feel very passionately about female sports equality and the erosion of female sport with the trans movement.
Gutted I won’t be able to shop there anymore. But I can’t support biological men taking over our competitions.
It breaks my heart to see Laurel Hubbard lifting.
With at least 19 psychological differences to a biological woman, only one of which, is testosterone.

£90 for some glorified tights?

I can’t believe how expensive they are now.

Many many years ago I used to buy a lot from there. I got most of my post pregnancy wardrobe as they did great combat style (showing my age now ) trousers for about £30.

I suppose it’s the rise of gym fashion…

£90 for some glorified tights?

That is a months food for some people.

Actually - if they had a campaign with Kuanini Manumua, I’d get my fat backside to the store and buy something.

And SB does all women’s clothes don’t they? So why not cheer women on?

Companies seem to forget that 50 percent of consumers who are disappointed with a brand’s stance on a social issue stop buying it. On the issue of trans women in female sports, I've not met a single person who supports it or thinks it's fair. That's alienating a lot of customers.

Hey sweaty Betty how about poor people who can’t afford your dead expesinve leggings

Very exclusive

Can you be more exclusive and give us the poor special deals

And for us of us who needs our bums sculpting can we get special deals to get our bums sculpted so we can meet your expectations

Who do they think their main market is? Honestly, I'm so sick of the contempt for women.

I'd like to see Laurel Hubbard in a Sweaty Betty outfit.

Actually, I wouldn't.

In the collage, they feature the transwoman 5 times and the 2 lesbians 5 times between them.

So a brand which is specially aimed at women gives more space to the person who isn't female.

Oh well, you can take me off your mailing list SB.

they better start upping their sizes then - seriously though, the impact of this stuff on the sales assistants, on the people working in the office, on any of their brand ambassadors is chilling. Wont be buying their overpriced stuff again.

I went off Sweaty Betty when they sent me a card through the post suggesting that my bum needed sculpting whilst running. I really don't care what my bum looks like, I can't actually see it (and I can't imagine the sheep and cows on my runs particularly care either). Do men get told they need to sculpt their bums? I'm sick of all this stuff that tells us there's something wrong with the female body.

Yes, I saw their window displays with a she/her pronoun cheerleader and it pissed me off. Had an absolute rant about it but my friend works in the store so I can’t submit a complaint for fear of getting them in trouble. Terrible timing for them with the Olympic fiasco, perhaps they will learn.

I think brands need to stay out of politics full stop. Unless you are a charity or actively working in that space, it’s empty virtual signalling.

What are SB actually doing to help these trans athletes they care so much about? And how does that link back to them making money as a premium women’s sports wear brand whose main customer base is probably women over 35?

Poor business decision. I work in the industry and will be asking all my clients to think about this before embarking on ridiculous, meaningless brand purpose campaigns.

My dd does cheer and although there are no boys in her team, when we have been to competitions there have been boys in other teams, so there is nothing stopping boys competin anyway

I don’t get it - why couldn’t he do sports as a biological male?

Exactly. Nothing stopping them competing in track and cheerleading regardless of sex.

That’s not the goal though is it...

“ Growing up, I constantly wanted to do sports but couldn’t register due to my documents not saying the proper pronouns and gender. It wasn’t until I got the documents corrected in high school that I was able to do all the sports I wanted”.

I don’t get it - why couldn’t he do sports as a biological male?