Well, if I put myself in Stonewall's position and mindset:
Throw as much dirt as possible at all detractors. Get some helpful allies to orchestrate smear campaigns (without it being too undeniably obvious that it was me doing it).
Really double down on the idea that any criticism (or even mild reservations) of stonewall and any decisions Stonewall has ever made = homophobia. (And also anti-semitism, racism, disablism, etc etc).
Get the best human shields out in front: children and suicidal teenagers.
Confuse detractors by contradicting myself regularly, hide in the chaos, move onto the next lie while they're still grappling with the last (was effective for Trump!)
Take a draconian stance on staff/members/supporters who don't toe the line. Make it really hard for anyone to speak out, use whatever leverage I have (get creative!) to silence whistleblowers and apostates.
Climb every mountain, jump every shark.
If all else fails, go down in a messy, chaotic, hugely expensive whirlwind of mud slinging, litigation, denials and infighting.
If I have to go down, then I'll take as many others (friends and enemies) down with me as possible.
... I mean that's not what I'd do. But unfortunately it's what I can see happening.