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Inclusive advertising Lego

91 replies

littlebillie · 20/05/2021 15:40

Just spotted this on Twitter from 1981. Inclusive and refreshing advertising - respect to Lego for this

Inclusive advertising Lego
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JackieWeaverFever · 20/05/2021 16:58

@Mollyollydolly

Compare and contrast to todays Guardian.
Literally came on to post this image.

The only gendered character is the one with a bee hive who is a man (drag queen)

toffeebutterpopcorn · 20/05/2021 16:57

@motogogo

Clothes were certainly less pink back then. They didn't make specific "girls jeans" with flowers embroidered on them and stretch fabric. I didn't ever buy my DD's Lego friends either, they had boxes of bricks, one is now an engineer
I never wore pink as a child. I don’t think it was ever even offered and I really hated it anyway.
Marmite27 · 20/05/2021 16:57

@Lowhum

Take a look at their website today. Stonewall champions now.
I was going to say exactly the same. I could have cried when I saw it.

There’s no need.

bigkidsdidit · 20/05/2021 16:55

I watched a documentary about Lego and they said that the number of girls playing with it now it far higher than it used to be, in large part because they start with Lego Friends. So while we may all have played with normal Lego, we may have been unusual. For that reason I approve of it

Nellodee · 20/05/2021 16:41

I feel the need to defend Lego friends. It has huge amounts of fairgrounds rides, safari adventures, robots, garages. Some girls like pink, others green or blue.

motogogo · 20/05/2021 16:06

Clothes were certainly less pink back then. They didn't make specific "girls jeans" with flowers embroidered on them and stretch fabric. I didn't ever buy my DD's Lego friends either, they had boxes of bricks, one is now an engineer

RevolutionRadio · 20/05/2021 16:05

Lego friends developed from other 'girls' Lego sets in the 80s and 90s. Seems to have got pinker over time.

bricktasticblog.com/blog/vintage-lego-homemaker-review/

GreyhoundG1rl · 20/05/2021 16:02

@littlebillie

Just spotted this on Twitter from 1981. Inclusive and refreshing advertising - respect to Lego for this
Why respect to Lego? Most advertising was similar back then. If they were using that advert now I'd applaud them for it. But they're not.
Mollyollydolly · 20/05/2021 15:57

Compare and contrast to todays Guardian.

Inclusive advertising Lego
OodieWoodie · 20/05/2021 15:55

@Monicuddle

Send your respect back to the 80s before they started releasing ‘Lego Friends’ sets with poorer quality, specifically female, characters all wrapped up in pink and purple boxes 🤮
I have to agree.

I feel like lego has lost its way compared to how I remember it (as a child of the 80s). Back in my day it was all about multi coloured monstrosities like the one delightfully displayed in this advert. Now it is all about adhering to the instructions and building the set. Don't even get me started on bloody lego friends.

It was unisex and they went and changed it. Why lego?! Why?!

Lowhum · 20/05/2021 15:53

Take a look at their website today. Stonewall champions now.

Apileofballyhoo · 20/05/2021 15:52

I wonder if there are any recent ads that are similar, for anything.

Cuntryhouse · 20/05/2021 15:52

Brilliant ad: when we thought things would change! How could we have predicted this shit show!

idontlikealdi · 20/05/2021 15:50

What a great ad.

Monicuddle · 20/05/2021 15:50

Send your respect back to the 80s before they started releasing ‘Lego Friends’ sets with poorer quality, specifically female, characters all wrapped up in pink and purple boxes 🤮

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