This is progress? Woolworths and feminine hygiene

I much prefer "Period Care". Says what it is. If you're a teenager in a shop you'd know exactly what section it was.

I agree with most on here

Loathe the fact that its known as feminine hygiene

I think this is great. "Feminine hygiene" always made me shudder. It only ever referred to pads and tampons anyway and it was like the word period was shameful, which it obviously isn't.

Excellent. I always felt that ‘feminine hygiene’ was an insulting and unnecessary euphemism.

Sorry all I should really RTFT before sticking my tuppence in ....

Absolutely agree it's a big step toward removing the god awful stigma around periods. It's something people need to be able to talk about and affects women and girls detrimentally very day all over the world. This needs to be talked about in a way which centres the female sex and, all things considered nowadays, I think the statement is a strong one.

I worked in this area for a while, it was all to do with removing shame from periods by calling a spade a spade. There wasn't any woke intent behind it, just removing the oh so shamefull womanly issues type of wording. Same with continence care

Squirrel yes, you make a good point. Their statement is a refreshing one however maybe we need to watch a bit longer. Most of those issues you list are unique to women.

It has been renamed 'period and continence care' which also covers things such as tena lady

So a description which of exactly what these products are for? No problem with that.

I quite like the change. It's also good if it normalised talking about periods instead of twee euphemisms to hint at what everyone knows most women have each month.

I'm also (surprisingly) ok with this as to me, feminine hygiene I associate with someone who can't quite bring themselves to say period.

Now if Woolies start removing the words woman/lady/girls/female from packaging and replacing with "person", then the shit will proper kick off at the Pick n Mix.

As it happens I actually am a very feminine presenting woman, always have been and have no issue as being described as "feminine"

The problems that Always solves for me are hygiene problems- they has damn all to do with femininity or even being female.

Agree with PPs. Have always hated 'feminine hygiene'. For a long time I honestly thought it referred to horribly scented soap.

I also prefer “period care” as “feminine hygiene” feels othering, in the same vein as “women’s problems”.

I think period care is a better term than the dreadful euphrmisn 'feminine hygiene'

I also liked it when sanpro (the ordinary sector term for it, which never used 'feminine') moved out of haberdashery departments

Frankly I think this is a great step towards removing the stigma towards periods and continence issues. The fact that it just happens to make it more inclusive towards trans men can only be a good thing - yes we know that only women and girls can have periods but if it comforts a gender dysphoric female to no longer have to look through the 'feminine hygiene' section I really can't begrudge that. The change doesn't appear to have anything to do with trans inclusivity but rather destigmatisation of periods.

Tena isn't marketed as feminine hygiene either- it's marketed as an incontinence solution. Men suffer from incontinence too.

Pads for non menstrual use are always beside menstrual and female incontinence products. I'm sure buyers will still find them.

Ark east it’s being named as what it is ..period. Such a taboo word for too long

I saw this yesterday and I prefer period care. Better than the flowery euphemism that is feminine hygiene.

I never liked feminine hygiene either 🤢

Happy to see the back of the bloody awful “feminine hygiene”.

Period care is absolutely fine. A welcome change IMO.

And if the move is made to include trans men then it strikes me as ageist to completely disregard older women buying products for their other, non period related hygiene.

I don't mind the change but I do wonder if "period care" is accurate. It's my understanding that not all feminine hygiene products are 100% period related:

Thrush treatments
Cystitis treatments
Vagisil
Tena lady
Panty liners
Etc.

I never understood what "feminine hygiene" meant, period products makes more sense. Obviously, only women and girls have periods.

I am someone who used to get confused as a teenager when sanitary pads said they were "safe". As opposed to dangerous? How can a pad be dangerous? I think they meant the didn't leak. I prefer clear language!