... is what the clothing brand Lucy & Yak thinks people should use instead of ladies and gentlemen or guys and gals when referring to others in posts in their official Facebook group. "Folx" is also acceptable as is anything else gender-neutral. 
I'm in the group because I quite like their clothes but not sure I'll ever want to buy from them now if they are so keen to erase my identity as a woman.
Someone also suggested they do Harry Potter themed clothes the other week and you can imagine how well that went down. 
(The admins immediately posted a link about JKR being transphobic and closed the comments.)