Oatly takes out ad in The Guardian to mock 'desperately out of touch' parents about pronouns in email signatures

The points about the futility of oat milk in porridge and it basically being 21st century gruel are excellent. I have no answer to them and now I’m asking myself if I need oat milk at all?

It tickles me enormously if a campaign that supposed to encourage me to buy and use oat milk actually has the effect of turning a previous oat milk user away from it entirely 😂

Oh dear, Oatly. Might turn out to be a bit of a Ratners moment. Probably best to stick to the dairy replacements and sidestep the moral proclamations.

Haven't rtft. Has anyone else been getting Oatly ads on Facebook? Also massively patronising. I've blocked them.

Yep, same here, I have switched to a glass bottle oat milk delivery.

Ha ha Derxa do you mean Gareth Wynn Jones on FB? I follow him and he's had a right go at Oatly for their inaccurate propoganda in the past week. They picked the wrong man to upset there. He has a huge following and can't be fooled by their 'facts'.
We love dairy in this house,so no danger of us ever trying their slop. As another poster said,isn't it just gruel? Same as what used to be doled out in work houses? And people are paying £1.80 a litre for it? Astonishing.

As the shopper for a vegan family who previously bought Oatly by the case we will be switching thanks to what I have learned here.

Handily enough I have plenty of oatmeal and a good blender.

My eldest has also requested a different alternative to dairy so I will get on with investigating that suggestion.

Haven't rtft. Has anyone else been getting Oatly ads on Facebook? Also massively patronising. I've blocked them.
What on earth are they thinking? Ads are beyond twattish and annoying. It would make me switch to drinking milk...

Me too. I'm intrigued by the Oato, now I've found out it can be delivered in glass bottles. I'm the only vegan of the household; the rest of the family are dairy-consumers, so we have a milkman order to reduce our plastic consumption. If I could reduce my personal consumption of tetrapaks, I'd be very happy about that.

Is it an extra-thin version of gruel?

Thanks for the Oato link, and the info about Glebe Farm oat milk. I’ll give them a try.

Uh-oh another Oatly household here. Plenty of alternatives for us, thankfully

The Moma barista is just as nice.

I am not particularly bothered about pronouns (sorry!) but I found the ageism quite cruel.

Oh well, no more Oatly Barista for me then and it’s one of my weekly purchases. At least it’ll save me a few quid. Don’t these companies realise who actually buys their products? I doubt next year my then teenage DS will want to be responsible for the choice/purchase of fake milk or anything else for that matter. There’s an outside chance that if I stopped buying pizza/ice cream he might become interested, but not at a brand level, and he wouldn’t be offering to pay for it...

They have blundered into a complex debate about trans politics with no thought about how their customer base will react.
Ageist crap and as usual not a thought for the female customers /parent base who actually buy this stuff.

My 23 year old daughter buys her own oat milk (we have a milkman). She loves me and does not give a shit how "woke" I am. She will continue to buy whichever oat milk is the cheapest and situated in the most convenient location.

I have never bought any of their products. I am glad this is the case

I have been buying their barista range for over a year or so now......it seems the most popular too. The shelf is often empty of it. However, a few other companies have woken up to this and have developed their own barista ranges, including Alpro, M&S and others

Oatly seem to be using a series of terrible tumblr level articles in the Graun as advertising atm. They keep popping up on fb and the comment ratio is baaaaaaad. I’ve even reported a couple for their horrendous ageism. I’m really hoping Oatly get burned for it, they must be turning off so many potential customers in a desperate grab for woke points.

I have never bought any of their products. I am glad this is the case.

I want to be known by my name.

I'm the (mid 40s) vegan in our house. My son would much prefer cow's milk but I buy various plant milks including oatly (son lives the chocolate one).
Oatly, it's the uncool parents who do the shopping. Have a bit of respect. I won't be buying oatly again I'm afraid.

Do children and teens read The Guardian? Most people whose parents came of age in the 90s mostly won't be that old yet. I would have thought the parents themselves were more The Guardian's age demographic

Indeed! And do they buy Oatly? at £1.80 a carton it is not cheap...and it is me doing all of the buying in our household.

Sorry bit garbled but hope you get the gist.

water, oats 10%), rapeseed oil, calcium carbonate, calcium phosphates, iodised salt, vitamins (D2, riboflavin, B12)

www.oatly.com/int/products/oat-drink

3 dessert spoonfuls of oatmeal
1 pint of water
a little salt

cookit.e2bn.org/historycookbook/121-gruel.html

Sigh.

'K.

Another freshly politicised product I shan't be voting for. Have a nice life Oatly.

Idiots

That’s the first time I’ve ever seen woke used as a positive word.

Oatly has a nasty bitter aftertaste.

Now I know why.

I've been buying alternatives for a while now, and shan't be tempted back.

The profit on Oatley must be astronomical, mainly water, oats are about the cheapest food to buy —75p a kilo in the shops, then a few very minor ingredients.