Oatly takes out ad in The Guardian to mock 'desperately out of touch' parents about pronouns in email signatures

That packaging doesn't look like it's recyclable. Now that's not very ethical...

Oatly

what a load of ageist shite those ads are. Trying to come across as cool, but succeeding only at alienating anyone over the age of 14. No more Oatley in my trolley.

Been buying Oatly for years
Time to try out some of the alternatives mentioned here

www.tesco.com/groceries/en-GB/products/304797893

I love Alpro chocolate, especially their high protein ones.

No Oatly for me anymore either. I found Moma oat barista in Sainsbury's the other day which is much nicer. The Lidl one is pish and the Asda is not much better. They both separate into teeny greasy balls in my tea. Tis hideous 🤢

Told DH not to put the ten chocolate oatly cartons back in the online trolley when he does his final bit of our online shop

Alpro soya do a good chocolate drink.

Told DH not to put the ten chocolate oatly cartons back in the online trolley when he does his final bit of our online shop as I've replaced them with about five cows milk options to try.
He said he'd gone off the taste anyway and asked why drinks companies are getting involved in social activism and was it anything to do with the wanky packaging, like innocent have so he's been brought up to speed with that malarkey, too.
If vimto start anything we're fucked though, our kids are obsessed.

Email sent.

PMSL. My daughter messaged me this very day to say "do you still buy newspapers, it would be interesting to know for my journalism module" (she is at Uni doing an English based degree, not sure why she hasn't noticed we don't have physical newspapers in the house when she's here, but still).

My reply was "Not really darling, no. We used to read The Guardian but I don't even read it online any more. Nor The Observer. Sad, and I sort of miss them ... but they no longer speak to me".

I hope for their sakes that they’re correct either way, cos they’ve just irritated a large number of potential customers.

Oh no. We buy loads! 🤦🏻‍♀️

@Blakes77

Wasn't that in 1988 not the 90s Yup. Well 1988-1990 really. It was a long Summer

I haven't quite got through TFT but their adverts on 'do you need to talk to dad about milk' showing wives and kids discussing dad's milk habit as though it's an addiction are really tone deaf and horrible. Who is doing their marketing?

Let's me know which wokesters to avoid

Interestingly they are also getting criticised on Twitter right now for a different ad campaign that likens milk drinking to alcoholism It has a similar angle of throwing middle age people under the bus, which seems extraordinarily short sighted given who will actually be buying their products.

I trust everyone has seen this thread, if you would like to email them...

www.mumsnet.com/Talk/womens_rights/4153211-Oatley-need-our-opinions

Thanks for posting this. They have lost another customer and her family here.

I've made my own oat milk before. Loads of recipes on the web like here:

www.bbcgoodfood.com/recipes/oat-milk

You can also make these Oat Pulp Thumbprint Soft Cookies with the leftover pulp:

Ingredients (16 cookies or squares)
1 cup all-purpose flour
1 teaspoon baking powder
1/3 cup soft brown sugar
4 tablespoons coconut oil, melted (or vegetable oil)
1/4 cup desiccated coconut flakes
1 cup oat pulp* (obtained from homemade oat milk)
1 teaspoon vanilla extract
1 tablespoons coconut/vegetable oil
Jam of choice
*If you happen to not have enough oat pulp to make a full cup, then add 1-2 tablespoons non-dairy milk to the dough if it is turning out too dry)

• Preheat oven at 200 degrees Celsius or 400 degrees Fahrenheit.
• Mix flour, baking powder and sugar. Break all sugar lumps.
• Next add 4 tablespoons of oil.
• Lift and mix with the fingers until mixture resembles fine breadcrumbs.
• Add coconut flakes.
• Add oat pulp and vanilla. Mix until a dough is formed. Do not overwork or knead the dough.
• Coat the dough with 1 tablespoon of oil.
• Place dough in a square mold. Press and stretch it to the edges.
• Make dents in the dough so that you obtain 16 squares.
• Using your thumb or a round teaspoon, make a well in each square.
• Fill each well with jam.
• Bake cookies for 25 minutes.
• Do a toothpick test, if toothpick comes out clean, the cookies are done.

Ah jeesus. We buy 3-4 cartons a week, but no more, the absolute twats.
I had also completely missed the info about their buy-out, so that’s even more of a reason to find alternatives.

Another one who has been put off by this advertising, partly it's patronising ageist rubbish, but also it has highlighted it's actual green credentials are far from good.
I started buying oatly when it first became available, I'm lactose intolerant and don't like the taste of soya/other milks in my tea and coffee.
When I looked into it oat milk was the 'greenest' option. It's tiring to have to keep checking whether a small company has actually turned into a big nasty one, and the takeover news had passed me by.

All this negative campaigning and aggressive shaming has actually put me off a lot of companies, and I feel that surely on balance it loses more than it gains? For instance, how many meat eaters does Peta actually win over?
As someone who has been vegetarian previously and done the odd Veganuary, I'm now of the opinion rather invest the time and money in sourcing locally produced, ethically reared meat and dairy then pay for these over processed substitutes. It also supports UK farmers and businesses.
No idea who this advert is really targeted at but as a middle class millennial I'm definitely their target market and they've lost me.

No more Oatly for me either. Pity because I liked the Barista one.

However, what I dont like is Oatly promoting a regressive, sexist and homophobic ideology that’s like something from the 1950s. I’ll stick with more liberal and 21st century milks, thanks Oatly.

Minor Figures is better than Oatly