Oatly takes out ad in The Guardian to mock 'desperately out of touch' parents about pronouns in email signatures

Would rice or hemp milk have the same issue with added oil?

Has anyone tried hemp milk? It claims to have good nutritional and environmental profile.

Interesting thread.

Seen an Oatly ad inbetween YouTube videos where a young daughter refuses to buy milk for her aged father when she goes to the shop. Lovely especially when we're in a sodding lockdown, and the undertone of "talking to your parents about milk" in the same tone as the Frank campaign about drugs..... my eyes rolled hard, I can tell you.

Thanks for all the interesting info about how dubious they are as a company.

My thoughts that if we addressed factory farming and food quality over quantity and the rush to develop even more enticing / bizarre processed concoctions, a good proportion of environmental issues would be improved.

What is it with all the extremism on these social issues? There is surely a balance to be struck once pros and cons on both sides have been addressed? Oh yeah, I forgot, it's just about money really.

Makes me want to stick a straw in my four pints of cows milk and snort it like crack tbh.

I haven't rtft I'm afraid but I saw this on active- Oatly are getting A LOT of shit on twitter about some very questionable generalised statements they've made about the dairy industry (conflating global with UK) and their social media team are being very bratty in their responses when challenged. So they've got form for being a bit...bizarre.

I think pay milk tastes like liquid flapjack and not entirely unpleasant in coffee but I won't buy Oayly itself

Very interesting link @derxa, thank you.
I am not vegan but have been using Oatly instead of milk as milk gives me a phlegmy throat (sorry tmi) and nobody wants to be seen coughing at the moment. Almond milk is a no for environmental reasons but the thought of the sugar and oil makes me feel ill. Back to dairy then.

Thanks derxa, that was a really interesting article

Does anyone know if there's an alternative to their "whole " milk? It can't be soya, almond, cashew, coconut or pea due to allergies

Thanks for the link derxa.

I think I'm going to go back to good old milk tbh. Now i know about the oil i feel a bit sick drinking oat milk

Back to the farming thing. Farmers grow the stuff you eat and drink. That includes oats, rapeseed oil etc. Therefore I've probably got more in common with arable farmers than non farmers.
The thread is about nasty and untruthful marketing.

www.mumsnet.com/Talk/am_i_being_unreasonable/4150353-AIBU-to-think-that-Innocent-are-guilty-of-online-bullying
Here's another company being unpleasant.

@Derxa - thanks for your link at 13.07. Absolutely fascinating!

Thanks for that link derxa

My teenage dc are weirdly resistant to veganism, considering how wholeheartedly they've drunk the Kool-aid in other areas. It's actually me, the boring old middle-aged holder of the purse strings, who has been thinking about whether we should be reducing dairy and looking at alternatives. No Oatly for us!

I keep thinking - you are not my friend, you are not my community, you couldn't care less about what's going on in my life - you are simply trying to sell me something.

So quit the patronising 'we understand you, we're one of you' bullsh!t. Stop telling us how to live our lives.

What @Scrowy said.
I'm a sheep farmer. I've got no vested interest in promoting milk.

Pretty sure though that it's still more damaging than the reusable glass bottles provided by the milkman...

Although this particular advert has annoyed 'parents' Oatly have also been taking pot shots at the farming industry as part of this campaign using entirely false statistics to try and sell their product.

Are you suggesting that farming families shouldn't be allowed to have an opinion on companies that are openly trying to smear them?

Neither Derxa or I are dairy farmers (as far as I know?) so technically have no skin in the game. Indeed a member of my family is dairy intolerant so we do actually buy milk substitutes regularly.

There's plenty of other plant milks available, not just oat milk, for people who don't want to drink cows milk for whatever reason. I haven't read derxa's link, but I seem to remember she's some kind of livestock farmer so may have a vested interest in encouraging people to consume animal products. Apologies if this is not the case.

On their Facebook page the main photo background has lots of slogans made into a collage of sorts. One of them is "we promise to be a good company." Maybe if they just self-identified as one it would solve their problems.

Thanks for that, Derxa. Now I'm even more glad that I think it tastes horrible!

Cripes you learn something every day on here

Thanks Dexra

every.to/almanack/oatly-the-new-coke-821556

Such ageism and bad manners.

I really don't understand a company that thinks it's a smart move to insult/make fun of/belittle the people who buy your product.

My grandmother was once teased by a shopkeeper, he did something silly like pulled his hand away as she was handing him her money and laughed at her. It was a small thing but maybe he got her on a bad day, and it wasn't something she would do to someone. She'd shopped there for years but she never went back to him again (and probably found a better alternative so didn't need to).

The packaging claims to be recyclable. I still have a couple of cartons in the fridge although I won't be buying anymore.

I don't care at all about the pronoun stuff but I object strongly to the ageism.

@PixelatedLunchbox Right, the pronouns stuff doesn't even bother me really but the ageism does. And who wrote it and signed off on it anyway? A teenager? No, of course not, it was a dreaded boomer called Dave who barely knows what snapchat is.