Page 14 | Oatly takes out ad in The Guardian to mock 'desperately out of touch' parents about pronouns in email signatures

theskyispink · 2021-01-31T20:53:33+00:00

[[https://twitter.com/ripx4nutmeg/status/1355862358728597507/photo/1]] Take a drink - another drinks company goes ultra-woke.

soundsystem · 31/01/2021 21:30

@Gibbonsgibbonsgibbons

Any hints for non oatly “barista” versions? The Alpro barista oat one is ok but not always in stock.

Minor Figures

Blakes77 · 31/01/2021 21:28

Wasn't that in 1988 not the 90s
Yup. Well 1988-1990 really. It was a long Summer

SophocIestheFox · 31/01/2021 21:26

Are Oatly getting their copy from discarded copies of the sixth form magazine now? Eye watering ageism never gets old for the righteous does it?

Lidl and Sainsbury’s do oat milk for 60-90p a litre cheaper, and they don’t patronise me while they’re doing it, so I’ll carry on eschewing Oatly. I assume that Oatly, like Lush, don’t want my icky boomer planet wrecking money anyway.

StillWeRise · 31/01/2021 21:24

allow me to recommend
Oato
which is made with british crops, by a british company, is packaged in reusable glass bottles and can be delivered to your doorstep by a local business. And no enragingly patronising bollocks.
I can't vouch for the taste as I haven't tried it yet but friends tell me it's great.

JellySlice · 31/01/2021 21:23

@Sandsnake

It’s achingly try hard and really not very funny - they definitely need a better copywriter. I actually think their target market would see right through it. I drink a lot of Oatly and I’ve always quite liked the blurb on the packet and general feel of the brand. I’ll still drink it though as I like it and the feature, whilst profoundly silly, doesn’t really bother me much (certainly not enough to boycott).

I drank it for years because of dairy intolerance. The blurb was always mildly amusing, but it's gone badly downhill in recent years. Patronising twaddle. Neither witty nor clever. This is a new low. I shan't miss it.

Sandsnake · 31/01/2021 21:20

It’s achingly try hard and really not very funny - they definitely need a better copywriter. I actually think their target market would see right through it. I drink a lot of Oatly and I’ve always quite liked the blurb on the packet and general feel of the brand. I’ll still drink it though as I like it and the feature, whilst profoundly silly, doesn’t really bother me much (certainly not enough to boycott).

JaninaDuszejko · 31/01/2021 21:20

We weren't drunk in the Second Summer of Love. We were high.

Wasn't that in 1988 not the 90s. Not that it mattered to me, I grew up in the back of beyond where the first summer of love hadn't had yet had any effect in 1988. My mother actually told me no-one would want to marry me because I slept with my boyfriend!

OhHolyJesus · 31/01/2021 21:20

They had a weird one about climate change too in the Observer today.

JellySlice · 31/01/2021 21:20

Sorry, Oatly done like that tastes exactly the same as chocolate Oatly. Lidloat milk does not taste exactly the same as Oatly, so made up with cocoa and sugar may not taste the same as chocolate Oatly. But it is very nice. My extremely fussy teenager, who would not accept Alpro oat milk or another oat milk that I tried, likes the Lidl version.

snowliving · 31/01/2021 21:19

FFS we buy lots of Oatly but I'm not giving my money to such a patronizing bunch of wankers.
Good luck getting my dc to care what brand of oat milk I buy.

SirSamuelVimes · 31/01/2021 21:19

@Blakes77

We weren't drunk in the Second Summer of Love. We were high. I don't know what Oatley is but it sounds disgusting.

JuniLoolaPalooza · 31/01/2021 21:19

Does the guardian just hate anyone over 25?

Pretty much.

SDTGisAnEvilWolefGenius · 31/01/2021 21:18

@CaraDuneRedux

Hmm, who do they think pays for the Oatly on the weekly Sainsbury's order, I wonder?

15 year old Jo (pronouns xie/xem) or 49 year old Cathy (pronouns when the fuck are you going to get off your arse and bring your laundry down from your bedroom?)

Not that it matters in our house, never buy the stuff anyway.

That made me laugh out loud, @CaraDuneRedux - brilliant!

MissBarbary · 31/01/2021 21:18

There's a double page spread Oatley ad on being the dad of a teenager in the weekend magazine. It's a steaming pile of patronising, ageist crap.

Fuckingcrustybread · 31/01/2021 21:18

That's the last overpriced Oatly I'm buying

Oatly takes out ad in The Guardian to mock 'desperately out of touch' parents about pronouns in email signatures

bellinisurge · 31/01/2021 21:18

Trying "Minor Figures" oat milk - ordered from Amazon (I know, I know)
We use oat milk daily for smoothies. Oatly can fuck off.
If they think pester power is going to win out they shouldn't be quite so shit to the food bill paying cohort.

JellySlice · 31/01/2021 21:16

@McDuffy

Thanks jelly, we get through 5-8 of the chocolate ones a week. Do Lidl do a choc version?

Not that I've seen.

One level-ish tablespoon of cocoa powder, one tablespoon of sugar, enough hot water to mix to a runny paste ) about 1/5 of a mug) and top up with oat milk. Tastes exactly the same as chocolate oatly.

Tastes exactly the same

Whatwouldscullydo · 31/01/2021 21:15

Whoever does their market research should really look into who it is who does the shopping.

MissBarbary · 31/01/2021 21:13

@SuperLoudPoppingAction

Asda do nice own brand oat milk.

They do. Son and I were at Asda about an hour ago and bought some.

Blakes77 · 31/01/2021 21:13

We weren't drunk in the Second Summer of Love. We were high.
I don't know what Oatley is but it sounds disgusting.

Gibbonsgibbonsgibbons · 31/01/2021 21:13

Any hints for non oatly “barista” versions? The Alpro barista oat one is ok but not always in stock.

Biscuitsanddoombar · 31/01/2021 21:12

Thank you oatly for showing me an upside to being childless 😆😆🤦🏻‍♀️🤦🏻‍♀️

God could they be any more patronising??

Does the guardian just hate anyone over 25?

MissBarbary · 31/01/2021 21:12

My son (30) for various reasons is living at home. He drinks oat milk but not Oatly- he suggests "stick to making milk"

FedUpAtHomeTroels · 31/01/2021 21:11

Glad I don't like Oat milk.
I don't care if my teen thinks I'm not woke/am woke. I work and pay the bills I'll spend my money elsewhere. Idiots.
What are they doing. Lets alienate our base customers?

SuperLoudPoppingAction · 31/01/2021 21:11

Asda do nice own brand oat milk.