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Feminism: Sex and gender discussions

Oatly takes out ad in The Guardian to mock 'desperately out of touch' parents about pronouns in email signatures

358 replies

theskyispink · 31/01/2021 20:53

twitter.com/ripx4nutmeg/status/1355862358728597507/photo/1

Take a drink - another drinks company goes ultra-woke.

Oatly takes out ad in The Guardian to mock 'desperately out of touch' parents about pronouns in email signatures
OP posts:
Deliriumoftheendless · 31/01/2021 21:51

GCacademic seems that way, doesn’t it. I mean, no company has totally clean hands but “they who live by the cancellation die by the cancellation” seems to be the order of the day.

Motes and beams spring to mind.

MissBarbary · 31/01/2021 21:50

The quiz is part of a series of paid for content- all the same, patronising, ageist crap.

www.theguardian.com/parenting-your-parents/2021/jan/18/pride-or-guilt-10-emotions-you-experience-when-parenting-your-parents

Thatwentbadly · 31/01/2021 21:49

FFS. It’s the only oat milk I can find that is forfeited with iodine since ASDA has stopped selling their own.

Whatwouldscullydo · 31/01/2021 21:49

You're not the only one pot

I have alpro hazelnut for my coffee and the kids have koko.

I did however use oatly alot when dd2 was a baby as she was cmpi

Fromage · 31/01/2021 21:48

Okey dokey Oatly wokey. Off from my shopping trolley you shall fuck.

#IstandWithCathy,49

LucyLockdown · 31/01/2021 21:48

What absolute garbage. Can't believe that a Marketing department actually got paid for putting that offputting patronising, ageist bullshit together.

Good luck getting faux woke teens to buy oat milk ha ha.

PerseverancePays · 31/01/2021 21:46

The oats are grown in America and flown to Belgium to be processed then the product is shipped here. So not covering themselves in any green glory. And they’re not gluten free as they can’t be arsed. I will try the Oato to my doorstep option.

BrassicaRabbit · 31/01/2021 21:46

We have The Times magazine version today urging Dad to get his head round his teen eating plant based products. Ironically in this house the 15 year old drinks cow milk and his 50 year old Dad is the resident house vegan.

Ha funnily enough the oldest in this house (pensioner) is the vegan and has been for yonks. Rest of us are trying though & I love Oatly barista. I saw a recipe online recently. If it's any good I will post it here.

PotholeParadies · 31/01/2021 21:44

I'm beginning to feel a bit left out. Am I the only one here who doesn't drink oat milk? I drink soya milk* because its protein content is closer to that of cows' milk, and I'm only drinking it for the protein and added calcium.

*preferably chocolate flavour.

MissBarbary · 31/01/2021 21:43

@Lurleene

We have The Times magazine version today urging Dad to get his head round his teen eating plant based products. Ironically in this house the 15 year old drinks cow milk and his 50 year old Dad is the resident house vegan.
That ad was in the Scottish edition of the week end Guardian. I can't be bothered reading it because of the irritating typeface.
Ihatemyseleffordoingthis · 31/01/2021 21:43

Minor figures Barrista is nice btw but £££

I use cup of oats, couple of dates, maybe smidgen of salt or vanilla, depending on mood, pint of water. Soak, blend, strain through a muslin.

www.allrecipes.com/article/how-to-make-oat-milk/

I knit my own yoghurt too

risefromyourgrave · 31/01/2021 21:43

I think the author of that advert has parent issues that need sorting out, the ‘C’ answer to the last question seems quite specific....

GCAcademic · 31/01/2021 21:42

@Deliriumoftheendless

en.m.wikipedia.org/wiki/Oatly

Apparently they were cancelled in 2020- info on wiki.

More can be found if you google Oatly controversy.

Shrieking about pronouns and bigots seems to be the corporate world's new greenwashing, doesn't it? Every unpleasant company is at it, in a desperate attempt to brand themselves as ethical. There must be people in advertising agencies and PR specialising in this now.
MissBarbary · 31/01/2021 21:41

www.thegrocer.co.uk/marketing/oatlys-help-dad-ad-is-nasty-sneering-and-wrong-about-dairy/652240.article

www.veganfoodandliving.com/news/oatlys-help-dad-campaign/

This is part of a campaign of sneering at parents, including suggesting drinking milk is an addiction like alcoholism and needs to be treated as such.

SophocIestheFox · 31/01/2021 21:41

Also interested in the recipe. I stopped buying almond milk due to concerns over sustainability, moved to soya and then realised it was no better, and landed on oat as the best of the bunch. I only have it in smoothies, so don’t taste it much. Not vegan, just hate cows milk 😝

Thislittlefinger123 · 31/01/2021 21:39

Twats

lazylinguist · 31/01/2021 21:39

What a bunch of arseholes. Oat milk (of whatever brand) is utterly revolting anyway imo.

BoneAppleTeaa · 31/01/2021 21:39

Ihatemyseleffordoingthis What’s your recipe? :)

Lurleene · 31/01/2021 21:38

We have The Times magazine version today urging Dad to get his head round his teen eating plant based products. Ironically in this house the 15 year old drinks cow milk and his 50 year old Dad is the resident house vegan.

BoneAppleTeaa · 31/01/2021 21:38

:( Oatly is the brand of choice for vegan alternatives in our house.

Ihatemyseleffordoingthis · 31/01/2021 21:35

Oh yeah, great, just what the world needs more generational divisiveness. That really is quite spiteful all round. (Though I am quite happy to state my pronouns)

It is blatant woke-washing on their behalf though given that they are linked to Amazon deforestation and being bought out by Trump-financing Blackstone. I've been boycotting them (and making my own which is a piece of the proverbial and costs pennies) since then. So they can shove that up their sneery backsides.

TheHeathenOfSuburbia · 31/01/2021 21:34

Och, it's mildly amusing
And it doesn't actually say the parents are wrong Wink although that may possibly be the interpretation a teenager would take

PotholeParadies · 31/01/2021 21:34

Who is that ad targeted at, and is that an audience that buys print editions of newspapers in 2021? I think I'd have ridiculed it for ridiculous ageism as an Angry Teenager!

I have no idea what my parents would've thought of all this, except that my mother would have been horrified about prisons and hospital wards not remaining single-sex. Prisoner welfare was a cause very close to her heart.

She definitely knew what pronouns were, as did my grandparents. Hmm

Deliriumoftheendless · 31/01/2021 21:31

en.m.wikipedia.org/wiki/Oatly

Apparently they were cancelled in 2020- info on wiki.

More can be found if you google Oatly controversy.

SophocIestheFox · 31/01/2021 21:31

Oh, I like the look of Oato, stillwerise, thanks!

Anytime some company decides to lunge out of their lane and tell me that I’m too hateful to get on board with their mission, when all I want to do is buy their stuff, and it gets mentioned on here, I always find some cool new product that I want to try that actually does align with my values. And doesn’t make me want to send them to their room.