Oatly takes out ad in The Guardian to mock 'desperately out of touch' parents about pronouns in email signatures

Am I the only one who thinks it is slightly funny and is aimed at adults / parents who are rolling their eyes and that this is the parents ironic take on what their woke youth think of them?

(My woke teen drinks soy milk. I drunk planet-wrecking dairy)

Way to alienate a customer base there, Oatly. I liked the stuff but am clearly surplus to requirement in their Logan’s Run vision of a dystopian future.

Thanks for the info about Oato, looks a lot more sustainable than Oatly and Alpro. And probably less likely to lecture me in a patronising manner.

It's quite funny when companies do this and the result is lots of suggestions for alternatives which are some combination of healthier, cheaper, nicer or greener.

Sanctimonious shite. Could they not make it at least a bit funny?

They will be devastated that you've posted the instructions for how to make it yourself, ihatemyself.

www.marketingweek.com/oatly-marketing-strategy-advertising/ Not that a marketing agency would cynically manipulate young people for sales, eh?

I query the second summer of love thing as well. Drunk? Erm no. Plenty of drugs, illegal raves etc before it all got mainstreamed.

I also think they've shot themselves in the foot a bit putting this in the print version of the guardian

That's a really cruel ad. It's a shame as i love Oatly barista, but the Moma barista is just as nice.

One is not amused.
No more Oatly products in to Auntie’s basket.

It's not an article. It's an advert, and adverts are supposed to be attention-grabbing and memorable. You can't complain that it's worked. I'm sure Oatly aren't.

Oatly are just bargaining that the net effect on sales will be positive. We'll have to wait and see if they're right.

P.S. if you're new to dairy alternatives and find you don't like the taste of Oatly, add a few drops of Sweet Freedom Choc Shot to it. Comes in several different flavours. I stock up on it when it's on offer at Aldi, but you can find it all-year-round at Holland & Barrett.

So they have already pissed off farmers by outright lying with fake statistics, compared drinking cows milk to alcoholism and now they have decided to take the mick out of the the family budget holders too?

Their marketing department seems like it's run by a bunch of immature 30 year old men thinking they are still down with the kids and missing the mark entirely.

bat milk you say, interesting....

Thank goodness most teenagers and student-aged young people are a darned sight more sensible than whoever wrote that ageist drivel, and know that none of the caricatured A,B or C choices apply to their parents.

So...

Oatly have hacked off the farming press with anti dairy/ageist/general bollocks ads- www.fwi.co.uk/livestock/dairy/anti-dairy-adverts-from-oatly-called-out-for-false-claims

And the environmental lobby with the Blackstone investment - www.greenqueen.com.hk/we-asked-oatly-about-the-blackstone-deal-heres-what-they-said-controversy/

And those who are anti Trump for the same reason - www.greenmatters.com/p/oatly-controversy

Now this. FFS.

Glebe Farm oat milk is much nicer, and UK grown and produced. And also happens to be naturally gluten free, which medically I don’t need but which makes it much easier to cook with as it doesn’t go glue-y at higher temps (which some other brands do) www.glebefarmfoods.co.uk/

They are cynical capitalist woke-washers to the nth degree.

www.theguardian.com/food/2020/sep/01/oatly-vegan-milk-sale-blackstone
They feed the oat husks to pigs. Very vegan.
I follow a Twitter spat between Oatly and dairy farmers. It's hilarious how juvenile the answers the Oatly people give and usually inaccurate.

Ooh, straight in with the misgendering? Tut tut. Naughty naughty, very naughty.

Most here are women not guys.

You’ve kind of proved the point about the ageism there, cleddy with that nasty post.

[quote MissBarbary]The quiz is part of a series of paid for content- all the same, patronising, ageist crap.

www.theguardian.com/parenting-your-parents/2021/jan/18/pride-or-guilt-10-emotions-you-experience-when-parenting-your-parents[/quote]
It’s not even coherent! Even the good actions get blasted.

Really, the only solution is for these poor, benighted creatures to move out to their own eco paradise and away from these planet wreckers if it’s that intolerable.

Christ alive, I hope I wasn’t that insufferable when I discovered vegetarianism in1984. I probably was (sorry mum), but at least the guardian didn’t publish my ridiculous adolescent sneering for all to see.

Fuxake. Whoever is currently running their marketing department should be fired, they’re doing a dreadful job.

I’m not a fan of their milk, I prefer hemp milk in tea, but I do order their creme fraiche every week. Well, I won’t be doing that again. Any creme fraiche/sour cream alternatives anyone can recommend?

I think it’s aimed at the parents of teenagers more than the teenagers themselves - parents who want to seem cool and with it. No teenager is going to find that amusing and not many teenagers read print newspapers either. As pointed out unthread, teenagers might drink it but it’s the parents who are paying for it.

that's a shame.

I USED to buy it regularly. Never mind, there are alternatives.

@PotholeParadies that is precisely why we drink because DD2 is allergic to both cow and soya milk because the proteins are similar.