Oatly takes out ad in The Guardian to mock 'desperately out of touch' parents about pronouns in email signatures

Currently enjoying Minor Figures oatmilk. Nicer and creamier than Oatly..
Hoping no one is about to tell me something shitty about it.

So maybe a PR stunt?

Guess what? Oatly are considering floating (stock exchange, not swimming pool). About £10 billion I believe, but this doesn't equate with their actual value.

And not all teens/youth think that their parents are hopeless has-beens with the intellect of a T-rex. Some kids actually respect their parents and don't treat them as if they are a nuisance.

This has the same energy as 'we don't want the votes of people who don't agree with our views', currently in vogue with Labour, Lib Dems, Greens etc.

I can tell you for nothing that has everything to do with explaining losing every election (appealing to the underdog in us all) while at the same time rejecting the need to change to policies that might win an election.

Let's try a simple test ... who is the Labour party (for example) run for the benefit of ?

I am too much of a dinosaur for their brand

This has the same energy as 'we don't want the votes of people who don't agree with our views', currently in vogue with Labour, Lib Dems, Greens etc.

The thing is, its an unattractive and unhelpful look... even if I agree with the stance Oatly are taking (on their side, as it were), I don't like the way they are criticising other customers.

Ditto political parties.

Totally same here re The Guardian

Oh God that's absolutely ridiculous! I'm now never buying Oatley & I'm rapidly going off the Guardian as well. My teens would never read it anyway hopefully it was a massive waste of money.

Very silly marketing to insult the very people who buy all of these vegan teenagers their milk!

I used to follow the Guardian as I can't be doing with the right wing press, but recently got sick of their TRA agenda, and some of their covid coverage put me off as well.

Serendipity

I look forward to their candidacy for the Green party or the Libdems.

There are so many things wrong with that awful advert.

It’s clearly just another arm of their campaign though, and they’re completely going for it. Align yourself with the woke teens, mock and scold your elders (the ones who actually provide for you and put a roof over your head, but who’s bothered about minor details eh).

Someone on this or another similar thread pointed out disturbing echoes of the ‘struggle sessions’ of Maoist China in which the wrongthink of elders was punished by the zealous younger generation and tbh, while I do sincerely hope we’re nowhere near that position, I’m definitely getting that faint sort of vibe. It’s so chillingly unpleasant. There’s no humour or warmth about it at all.

Another lost customer here. Thanks for tip-off. I wonder if they have some

For a second, I misread that as panettone colours. I don't think realising it was about pantone colours made it seem more reasonable.

#IStandWithThatIsNotMyUsername unless lime green was involved.

Yeah, I'm technologically challenged. I can work out word and publisher, not so much my phone or Facebook or email where it always seems to revert back.

Of course, Oatly will consider this is another proof that I am too much of a dinosaur for their brand.

There's also a matter of context. Quickly fired off internal emails (or MN posts) are one thing. However a corporate communication that goes to people who you want to buy your product are a completely different thing.

In addition to that I think anyone who responds to a four paragraph complaint letter with, 'I'm sorry you took offense' has shown they're not really fit to be in HR.

I only get annoyed if someone uses 2 or more spelling in the same piece for the same word/meaning! But then its (part of) my job, so I'm allowed to get pissy I suppose.

My Director did once put her hands around my throat in one particularly heated discussion (about pantone colours, not spelling or punctuation).

Ah, but it's not my posts getting pulled up now. I am now in the position of cultural dominance and I can say, "airplane? Surely you mean aeroplane, you colonial pleb".

And if that is too much for them to do then maybe they shouldn’t be in marketing

"flavor" not "flavour"
Agghh my head.
That's shocking anyone would favour flavor over flavour.
I think it's bad enough when I have this fight with spell check.

Just seen the advert and even though I have a dairy allergy it makes me want to run out to buy a pint of semi skimmed.
It really is a dreadful advert.

When the little bully gets old enough to buy his own fridge then he can make the choice of what goes into it. In the meantime Oatly should stop promoting elder abuse and make buying a vegan milk an uplifting experience and not one which shows people being bullied into it.

Personally, as long as it's not ambiguous I try to be relaxed over such things and attribute errors to spellcheckers rather than ignorance.

However I'm happy to make exceptions when corporate bollocks is involved.