It really is a useful indicator these days that if a company suddenly takes an interest in policing their customers viewpoints on topics utterly irrelevant to their function in the world, then they’re almost certainly dropping a bollock on some more substantive aspect of their professed ethical standpoint.
Eg: innocent are hot on respect for gender identity, but will happily sell you a pouch of diabetes and are part of Coca Cola, who have an extremely flexible view of responsible tax paying.
Oatly will lecture you on how awful it is that boomers don’t understand pronouns, but are part owned by Blackstone, leading to shady links with Trump supporting and Amazonian deforestation, plus feeding their leftovers from making products for indulging vegans to farmed pigs.
Lush will profess to turn away transphobes and homophobes at the door of their shops, but have an unedifying tendency to encouraging exploitation and sexual harassment of their female employees. Bonus points to them for accidentally donating to Woman’s Place though 
Stick to companies that execute well against the relevant ethical standard for their product- fair trade, living wages, sustainability etc. The companies that do well on this don’t need to tell you anything else, and they shouldn’t.