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Feminism: Sex and gender discussions

Johnny Depp Dior Sauvage

38 replies

Doyoumind · 22/11/2020 22:52

The ad isn't new but I'm surprised to have just seen it on Channel 4. Dior have obviously made a decision to stand by him. I know he's not been found guilty of anything but I feel very uncomfortable with him being used as a role model for men and to target women who buy aftershave for their men. I know it's the time of year for fragrance ads but why have they made the decision to go with this campaign again after recent events?

OP posts:
yourhairiswinterfire · 23/11/2020 00:56

The general public seems to be siding with Depp,

Yes, #boycottwarnerbros was trending on Twatter earlier because WB apparently mocked JD in a cartoon or something.

There's a lot of public support for him (I'm not one of them and I bloody adored him) so I think Dior will be taking note. Won't want to risk a boycott themselves. Follow the money.

PotholeParadies · 23/11/2020 00:40

Hmm, they think the sales they gain from running the ads will outweigh the sales they lose?

Without taking a moral stance on it myself, I agree with their prediction.

The general public seems to be siding with Depp, so running the ad may even get sales from people wanting to signal support of Depp, in the same way many of us bought JK Rowling books.

HearMeSnore · 23/11/2020 00:20

Not that this is in any way relevant but the first time I saw a poster from that campaign I misread "sauvage" as "sausage". Now I can't see it without quietly sniggering.

Pickette · 23/11/2020 00:20

@Anordinarymum

Oh leave him the fuck alone now. Sick of the Johnny Depp bashers. Find something else to moan about
"Women need to shut up and let men do whatever they want!"

Gosh, what an awfully familiar demand. Now where have I heard this before? Hmm

testing987654321 · 23/11/2020 00:18

I think you have your answer there OP. He looks pretty so please stop mentioning the domestic violence, we'd rather pretend we don't know about it.

june2007 · 22/11/2020 23:30

Does he look sexy? Yes, is that what they want to sell? seems to be so they are no being unreasonable.

Anordinarymum · 22/11/2020 23:28

Oh leave him the fuck alone now. Sick of the Johnny Depp bashers. Find something else to moan about

ClaireP20 · 22/11/2020 23:27

@Escapeplanning

Are advertisements using role models or just models? It's the face surely. Otherwise they would be using Nobel prize winners in advertising for perfume.
Exactly- doesn't bother me in the slightest x
Escapeplanning · 22/11/2020 23:26

And he is starting to look like a Badgers arse.

Escapeplanning · 22/11/2020 23:25

Well I doubt very much he does after 6 bottles of wine.

ErrolTheDragon · 22/11/2020 23:23

There you go, he's advertising a wild thing living in the forest.

I can't imagine many of them smell too good!

Escapeplanning · 22/11/2020 23:13

In old French and early English, “sauvage” or “savage” was sometimes written salvage, a clue to its original meaning. It derived from the Latin silva, for a forest or a woodland. In the seventeenth century “sauvage” preseved this meaning, and was used to describe wild things that lived in the forest

There you go, he's advertising a wild thing living in the forest.

Escapeplanning · 22/11/2020 23:10

Are advertisements using role models or just models? It's the face surely. Otherwise they would be using Nobel prize winners in advertising for perfume.