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Original poster

EllaOne (morning-after pill brand) goes woke on twitter.

39 replies

PotholeParadies · 20/11/2020 23:36

Text of tweet:

Anyone with a uterus may find themselves seeking the morning after pill at some point in their life. We see you and we support you!

#TransAwarenessWeek

ellaOne film-coated tablet. Ulipristal acetate.
Emergency contraception. Read label.
t.co/ll6a73Tk5Z^

I wasn't particularly bothered by that, but the final blow is the accompanying animation of a wibbling flag with the words "the morning after pill isn't just for cis-women".

Fuck off, EllaOne. You don't get to categorise me as a cis-woman.

I am who I say I am, to quote Amnesty International, and I pick woman.

EllaOne (morning-after pill brand) goes woke on twitter.
OP posts:
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SusannaSpider · 22/11/2020 23:57

They want to sell their product. They know who needs it and will buy it.
It doesn't really matter to them though does it? Asfaik, the are two types of MAP, I've never been offered a choice and it's not as if you'd run the risk of turning it down on principle. Basically they have a captive audience, so they can be as woke as they like.

Newuser991 · 22/11/2020 11:27

I agree. They want to sell their product. They know who needs it and will buy it.

They choose to be woke and be inclusive of those who will never need to use it so as not to offend those who will never buy it and belittle those who will.

You couldn't make this up.

HecatesCats · 21/11/2020 19:59

I honestly don't understand how this approach to marketing works. When they sit down and ask themselves, who is the audience, how do we reach them, what message do we want to convey? Are they seriously looking at data that shows large numbers of trans people using their product, because that's the only way this makes sense. Otherwise they're making a deliberate decision to rename their audience (insulting large numbers along the way no doubt) with no external pressure to do so other than from Trans lobby groups.

Newuser991 · 21/11/2020 19:27

I'm already specifically avoiding all sanitary products who use these terms.

This tiny minority will never need to buy these products. Hope they realise that

Newuser991 · 21/11/2020 19:26

@PotholeParadies

Being erased from items and products that we pay for.

How many women are there who want to be called someone with a uterus? There are a good amount of women who will accept it in order to be kind and to be inclusive to other people. But how many are there who would actually like being referred to that way, personally?

It's never "women and other people with a uterus" is it?

Shockingly the younger generation are all over it.

I know a 23 yo American woman who refers to herself as a menstruator/ someone who menstruates

Escapeplanning · 21/11/2020 19:25

Of course it is Pothole. It's okay to be nasty to *erfs if you are inclusive.

ImaSababa · 21/11/2020 19:24

It's interesting that so many brands targeting women have leapt onto the Trans Awareness Week bandwagon. Why?

Incidentally, is anyone NOT aware of trans by now? I don't think I've ever been more aware of any minority ever...

bluebluezoo · 21/11/2020 19:14

You can get extra-uterine pregnancies. (See grey’s anatomy, the new season covers it!). And there is at least one case where a post-hysterectomy woman has had a live baby, although most extra-uterine pregnancies are terminated due to the risks, or impossibility of survival.

Anyway- what about women who’ve had a hysterectomy, or otherwise have no uterus but functioning ovaries?

(Yes i know I’m reaching, but possibly as unlikely as a transman needing emergency contraception)

Original poster
PotholeParadies · 21/11/2020 19:05

I'm finding all of this more and more sinister.

These organisations can't be unaware that so many of us hate being referred to in ways like this, and yet they continue. Which means it no longer feels like a company cluelessly trying to be inclusive of a minority, but a deliberate, knowing decision they've taken.

OP posts:
Escapeplanning · 21/11/2020 19:00

Maybe they mean you can give it to the cat?

Ereshkigalangcleg · 21/11/2020 18:46

“the morning after pill isn't just for cis-women".

The wording is rather bizarre. It slightly implies that "trans women" are FTM. Unless they're suggesting it might have a use for MTF trans people?

It's strange that they didn't put "isn't just for women" equally wrong, but perfectly in keeping with their gender identity ideology. Putting "cis" in there suggests it's relevant to "trans women". Or it's deliberately and unnecessarily reinforcing that women who don't identify as male or non binary are forced to call themselves "cis".

DrDavidBanner · 21/11/2020 18:31

Thanks @PotholeParadies in that case, yes you're right. It doesn't make much sense. The one time I had to take MAP I was shitting myself although if I remember rightly I was treated like a silly reckless slapper anyway so good to know the dismissive attitude to women hasn't changed. Hmm

DrDavidBanner · 21/11/2020 18:27

No @ButterflyBitch I think thats just the right tone Grin

ButterflyBitch · 21/11/2020 18:12

I’ve just gone on the thread and told them to fuck off. Too rude? 🤔

SmallYappyTypeDog · 21/11/2020 18:02

You can buy frozen pigs uterus in my local Chinese supermarket. Anyone who buys one can be a person with a uterus.

iguanadonna · 21/11/2020 18:02

There's something a lot of people enjoy about telling women that things aren't 'just' for them.

Original poster
PotholeParadies · 21/11/2020 18:01

@DrDavidBanner

Good point Duckwit, maybe this is for a US audience. I know access to contraceptives is different there, but thats a whole other can of worms.
EllaOne is the UK brand name. It seems to be sold as Ella in the US. (I had to google that, in case anyone wants to know. Wink)
OP posts:
DrDavidBanner · 21/11/2020 18:00

I'm not sure of the wording but transmen who aren't taking hormones can get pregnant just as easily as women. I don't see the harm in addressing that but I agree the language is clumsy at best.

Original poster
PotholeParadies · 21/11/2020 17:57

@Duckwit

Do morning after pill manufacturers even market in this way? Like, it was a long time since I went and got the morning after pill but I'm pretty sure I just took whatever the chemist gave me! Do people request a specific brand, surely the only reason you would do that is if you had had a bad experience with a previous one?
There are two brands in the UK: Levonelle and EllaOne. You might specifically request EllaOne, because its effectiveness window is longer. It might also have a higher effectiveness rate, but don't quote me on that because it's a long time since I've checked. I just remember that it's five days, as opposed to Levonelle's three days. (Levonelle's effectiveness declines over those three days, and really has to be taken sooner rather than later, like within the first 12 hours, im(risk-adverse)o.)
OP posts:
DrDavidBanner · 21/11/2020 17:57

Good point Duckwit, maybe this is for a US audience. I know access to contraceptives is different there, but thats a whole other can of worms.

Ereshkigalangcleg · 21/11/2020 17:50

Why does it matter whether you've heard of the leading morning after pill brand or not?

Duckwit · 21/11/2020 17:48

Do morning after pill manufacturers even market in this way? Like, it was a long time since I went and got the morning after pill but I'm pretty sure I just took whatever the chemist gave me! Do people request a specific brand, surely the only reason you would do that is if you had had a bad experience with a previous one?

Original poster
PotholeParadies · 21/11/2020 17:26

@Conniethesensible

OP. just a question - had you ever heard of this brand before?
That's a very odd question, but yes.
OP posts:
RealityNotEssentialism · 21/11/2020 12:54

@DryHeave

Do transmen taking testosterone remain fertile? I wonder what the effects of the MAP on a testosterone-taking female would be. Seems like a rather unsafe cocktail.
It seems that it’s possible going by the Freddy McConnell case where FMcC took testosterone to effect beard growth but then came off it to conceive a child and is now having IVF to conceive a second one.
Conniethesensible · 21/11/2020 12:22

OP. just a question - had you ever heard of this brand before?

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