It's the zealous 'look, we've done Good Thing, we've made it clear to biological women they don't exist, they're just body parts and male people, plus female people who are identifying as male people and anyone else who identifies as Not People are the only people who now matter! Aren't we good little kiddies, where's our cookie?"
They'll be all ready with the reproachful tweets about how sad it makes them when horrible females won't joyfully embrace their erasure and this brave new world of male supremacism.
And baffled, when they realise female people's response is somewhere between an eye roll and oh do fuck off, while looking for another brand that's not so bloody misogynistic and anti-woman.
Someone please tell me: for those of us who can't use mooncups but hate the environmental mess of tampons, but have biology that is stubbornly refusing to get woke and be identified out of, and so bleed through pads like a stuck pig, are there any other alternatives? Because obviously I shall now leave tampax for those who wish to pop them up their bottoms. Rather like I now leave M&S for the enjoyment of those who spunk on the clothes and the changing room floors.