...periods. Yep. They want to "embolden people who menstruate regardless of gender to embrace this natural bodily function" or something like that.
At least the article itself and the person quotes from ActionAid seem to be aware that only women and girls menstruate.
amp.theguardian.com/society/2020/sep/29/pantone-launches-new-shade-of-red-to-end-menstruation-stigma