I care about women and girls.
In this instance I don't want to focus on what appears to be the male TRA agenda of erasing women. Even if that triggered the Superdrug change.
There are teenagers who would call themselves afab and queer/trans/non-binary who find it distressing to buy sanitary products in a shop. I would be fully behind changes to how sanitary products are marketed and presented to make those females feel more comfortable. I happen to think those changes would likely have wider benefits.
I would rather have a go at Superdrug for pretending to help while actually doing fuck all to help (and pissing off a load of other females). This does not have to be a TRA vs GC issue.
Let's help the girls who have body issues and being female issues. Let's not just shout at them not to be embarrassed it is perfectly natural. That kind of older woman advice never helped us when we were embarrassed as teenagers did it?
You can't expect females aged say 14-24 to give no fucks at all about what people think in the same way as females aged say 54-64. They are easily mortified. Trans or not. Let's help them out a bit.