The way that article is written is so dumbed down:
It's a beauty pageant that usually crowns a muscular, gay man - a stereotypical idea of what's hot in a bloke - as the most attractive in England.
I know it's a Newsbeat article, so aimed at younger readers, but this was on the British Broadcasting Corporation's front page on the app this morning.
I will be interested to see what gay men make of this. History shows us that men do not like being dictated to when it comes to what they should or should not find attractive 