Please or to access all these features

Feminism: Sex and gender discussions

Audi drops not to subtle paedophile car advert!

367 replies

Knoxinbox · 05/08/2020 10:38

There is no way this was just badly thought through.... Hmm

I think this comment sums it up

“Let's add it up: Red=eroticism, sports car=substitute for potency, animal print mini-skirt=sex appeal, banana=phallic symbol. But sure this is all just accidental...”

Do you think this was someone testing the waters so to speak about how society might respond to something like this? I’ve read quite a few things on here about how the MRA has as its core aim to normalise paedophilia as just another sexual preference (eg minor attracted person) and this was what immediately jumped to my mind with this ad.

What do you think??

OP posts:
Thread gallery
9
Lelophants · 06/08/2020 14:45

@Sunrise234
I envy your naivety.

I implore you to ask any male over the age of 12 what he thinks. I rest my case.

I didnt realise for years the monkey racism reference. Of course I didnt think of it that way as I'm not horribly racist. However it's important to know these connotations so you can fight against it. Ignorance isnt always bliss.

Gurufloof · 06/08/2020 14:26

Sunrise234

Ok so you dont get it, fine. But a lot of people do get it.
They are all saying the same thing. Are we all wrong or in fact are you naive? Being unaware is not itself a bad thing, but surely to God when children at least are involved you would look more into it and see we are right or accept we know more. Flaunting the fact you cannot see the bad in this advert is not a great look.

Lelophants · 06/08/2020 14:24

Honestly this stuff depresses me so much! Another reason women never to be heading up companies. It's all from the top.

Datun · 06/08/2020 14:22

@Lelophants

Again - what was the reasoning for that doll?
Apparently it's meant to make those noises when it sits down. God knows why. People don't tend to gasp or giggle when they sit down. It was just their waffly lame get out, that makes it worse, in my opinion. The doll talks, like a normal doll if you press its stomach. Unlike the crotch button, which apparently, was not advertised anywhere on the packaging.
Lelophants · 06/08/2020 14:02

@Sunrise234 yes. An apple or chocolate would be very different. A banana or hot dog so creepy. Anyone would know that!

The slogan even creepier.

Lelophants · 06/08/2020 13:59

Those who dont get the banana- I was a pretty sheltered kid but I still wouldn't eat bananas in front of boys because of the sexual undertones. I have a few friends who still cringe when they see them.

When you create something, the first thing you would do is look up all associations with bananas. It comes up very quickly.

If you see nothing, ask any man you know. See what they say.

Lelophants · 06/08/2020 13:56

Again - what was the reasoning for that doll?

Lelophants · 06/08/2020 13:54

I just didnt understand it. Like there is so much thought into these adverts. Who sits around a room and thinks of that? Maybe if it wasnt for the banana. The cute little girl being sassy with a cool car (something about how it makes you feel like something you're not, I dont know) but the banana? Also upsets me to think of a parent letting their kid do that. Unless the banana was photoshopped in.

Datun · 06/08/2020 13:51

*do people expect it

Datun · 06/08/2020 13:50

I seriously doubt that there is any ignorance behind the image.

These people have had decades of advertising experience, refinement, power, effectiveness.

Including subliminal advertising and product placement. Not consciously registering a Coke can in the background of a fight scene will still make you go and get one from the fridge.

It's laughable that advertising executives wouldn't know the connotations of a banana that is promoting anything at all, other than actual bananas.

And that's all I need to know really. On that premise, the rest speaks for itself.

This advert is being released at the same time as the production of a children's doll which, when you put a finger on its genitals, gasps and giggles.

If that's not the blatant normalisation of paedophilia, and a paedophile's dream come true, then I don't know what is. How far people expect it to actually go, before it's flagged.

Soubriquet · 06/08/2020 12:59

What. The. Fuck

That Poppy doll is so disturbing. Bad enough it has a crotch button but why does she giggle and gasp?!

How did no one in the production team pick that up?!

Sunrise234 · 06/08/2020 10:14

When children are involved, literally anything could be sexualisation. Even adverts for nappies have been changed over the years, because MAPs got all hot and bothered by them.

I don’t understand this though.
Surely an advert showing a baby eating porridge or a young child playing football could be seen as ‘attractive’ by a peado.
So should we just not have children on tv?

I 100% agree that they will be more attracted to a nappy advert than when they are fully clothed but with the internet all you have to do is type it in any image you want comes up so why would they only care so much about adverts.
When my DD was little if she got a rash or something I would google image the symptoms and thousands of images would come up.

ptumbi · 06/08/2020 09:27

For those who have never made the connection between banana and fellatio and are blaming their youth/our age, in the 90s/2000s and episode of Will and Grace featured her wanting a child and them sitting wondering what to do.... He (gay) is eating a ring doughnut, she (straight) is eating a banana. They are fingering them in a suggestive, obvious way . No one can claim this is innocent and they are 'just eating'. Hmm

That's not even an old one - it was an ages-old way of suggesting sex even then, and has not gone away. Putting it in the context of a small girl is IN NO WAY accidental. No way is it a brain-fart in the dozens of people involved in the conception, execution and release of this advert.
As with that fucking awful Troll Doll. Enough people will be faux-innocent, ok-it's-ok look at the lovely colours, to normalise all this sexualising of children.

Wondersense · 06/08/2020 09:10

@TehBewilderness You've reminded me of something. Go on Youtube and search ASMR banana. Jesus Christ.........I've done it now and it's worse than I thought.

They're all young women dressed up, and a lot of them doing it with yogurt, and there's obviously huge focus on the mouth, seductive gazes and boobs usually. Just seen one with a banana AND cucumber lol.

This is why people think ASMR is a fetish or something sexual, when for most people it isn't and was never meant to be - ASMR is sophomoric and relaxing, not arousing! A few years ago (about 5-7 years I'd say), women from Easter Europe started popping up with ASMR channels with content that was clearly sexual. Those videos are a cover for the sex industry. I'm sure it's tame compared to what some kids have seen these days though :(

Wondersense · 06/08/2020 08:56

I think there are reasons why it caused people to think that.

a) It's not unusual for products, men's products too, to be sold by selling women + sex
b) The motor industry has a history of using model showgirls, eyecandy, at events. The most famous is Formula 1.

Given that information, people saw this advert and saw that the child is
d) female
e)at penis level
f) holding a banana next to her face at that level

PearPickingPorky · 06/08/2020 08:22

For all the "there is no higher power" and "pedophiles aren't trying to normalise sexualisation and children",

I present to you the Hasbro Poppy Troll Doll, which -despite mentioning nothing about this on the box - has an extra button where the genitals would be which makes her giggle and gasp.

twitter.com/SamParkerSenate/status/1290986237315039232?s=19

Oh, and her dress is the colours of the Minor-Attracted Persons community flag.

Nothing to see here either, move along everyone.

Gurufloof · 06/08/2020 06:58

Because if it’s just the image - you’re reaching so hard. Honestly you’re doing a disservice to actual victims of paedophiles by claiming
anything and everything is a sexualisation of children

I like your naivety, so here's my thoughts and I'm an actual victim of CSA and grooming gangs.
You've evidently never been on reddit where the most disgusting and disturbing ideas get posted.

When children are involved, literally anything could be sexualisation. Even adverts for nappies have been changed over the years, because MAPs got all hot and bothered by them.
If you think about adult sexuality and the many ways adults get their kicks, why can you not see that MAPs also will get kicks the same way. Do you think it's the child part that motivates them? No they have paraphileas and kinks just involving children instead of adults.

So as a long term survivor, this advert raises all the hackles on the back of my neck. And its definitely trying to normalise pedophilia. Something we should all be aware of or one day it will happen, and its girls as ever that will lose out.

TehBewilderness · 06/08/2020 01:40

@Coriandersucks

And kids eat bananas - are you suggesting they wanted to portray a phallic symbol? That says more about you than it does about the advert makers I’m afraid.
If you are one of the rare people in the world that has not been exposed to the thousands of woman or girl eating banana as fellatio "jokes" more power to you for living a sheltered life. The rest of us have seen and heard it too many effing times to count.
Mintjulia · 06/08/2020 01:31

The little girl’s stance and the banana made me very uneasy. God knows what the marketing director at Audi was thinking, especially given that they sell family cars.

They do seem to be struggling for corporate values at the moment. You’d think after the whole lying about emissions thing, they’d try to rebuild a bit of credibility. demonstrate some ethics.

Abitofalark · 06/08/2020 01:20

The BBC article refers to a 'girl' in the advert. 'Girl' could be a 16-year-old. I didn't expect it to be a small child and was shocked when I saw the photo. To me it's obviously deliberately provocative, intended to get attention by stirring up controversy or at the least, discussion and questioning. Yes, intentional and knowing.

Kantastic · 06/08/2020 01:14

(if you don't see it at first, centre, third row.)

Kantastic · 06/08/2020 01:11

I just did a google of ‘woman red car’ to check I was not over-reacting.

Good idea, I copied you! "Girl red car" was a very instructive google, I've attached a picture, hope it shows up.

Audi drops not to subtle paedophile car advert!
powershowerforanhour · 05/08/2020 22:01

www.google.com/amp/s/www.yahoo.com/amphtml/lifestyle/pop-culture-lolita-apos-lollipop-170309442.html

I also think it's a deliberate cultural reference to the famous Lolita cover.

KatySun · 05/08/2020 21:27

I read the advert as a small child in an inappropriately adult pose - an adult pose which is associated with using the female form to sell cars and I wonder where the marketing teams boundaries went. I just did a google of ‘woman red car’ to check I was not over-reacting and yes, attractive women posing next to cars are definitely a thing. I mean, the connection with the pose would be there even without the banana.

I would not think anything of it, if I saw a child in everyday life looking similar - except that it was dangerous as the driver would not be able to see her - but a photography team has arranged this and a marketing team have signed it off and the image is intended to be circulated.

Knoxinbox · 05/08/2020 21:05

They weren’t what? Sorry having a dim moment

OP posts: