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Feminism: Sex and gender discussions

Audi drops not to subtle paedophile car advert!

367 replies

Knoxinbox · 05/08/2020 10:38

There is no way this was just badly thought through.... Hmm

I think this comment sums it up

“Let's add it up: Red=eroticism, sports car=substitute for potency, animal print mini-skirt=sex appeal, banana=phallic symbol. But sure this is all just accidental...”

Do you think this was someone testing the waters so to speak about how society might respond to something like this? I’ve read quite a few things on here about how the MRA has as its core aim to normalise paedophilia as just another sexual preference (eg minor attracted person) and this was what immediately jumped to my mind with this ad.

What do you think??

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Sunrise234 · 06/08/2020 23:01

Datun

But this was just one picture out of many that someone took and complained about. The advert as a whole shows the family together but someone picked out this picture and then added a slogan to it which isn’t the proper Audi slogan.

This particular girl doesn’t have the banana near her mouth but if you google adverts with children eating bananas there’s hundreds of them.

Sunrise234 · 06/08/2020 22:57

there are hundreds of other ways to make an advert more feminine and appealing to women including using women who are not wearing skirts, leaning provocatively or holding a phallic shaped item.

So would the same girl wearing trousers, sitting on the bonnet, eating an apple be ok?

Datun · 06/08/2020 22:56

Okay. So it's a high-performance car, but it's supposed to appeal to families. You think it could be feminised by putting a female there, but not an adult female because that's too sexy, so a child feminises it? And the banana is just somebody being ridiculously tone deaf about what advertising agencies have used to sexualise women for decades. And the heart beating faster was either irrelevant, or a mistake. (Although, I'm still not sure why a family friendly car makes your heart beat faster - or what on earth the 'all aspects' was meant to mean.)

Of course, we will never know. Audi have listened and pulled it. Because enough people see it as dodgy, and you can bet your life that so will paedophiles.

For me, the banana is the giveaway. There is not an ad agency on the planet that doesn't know that a banana is a phallic symbol in advertising.

Mainly I'm just very glad that there are people, largely women it has to be said, who are prepared to second-guess paedophiles and the relentless push to normalise the sexualisation of children.

thefourgp · 06/08/2020 22:52

“I think they are trying to feminise it without it being portrayed as ‘sexy’ which is why they used a girl and not an adult.” there are hundreds of other ways to make an advert more feminine and appealing to women including using women who are not wearing skirts, leaning provocatively or holding a phallic shaped item. If you don’t see it, it’s because you don’t want to.

Sunrise234 · 06/08/2020 22:36

If you can't see anything wrong with that ad, what is it that you are actually seeing?

I see Audi trying to make the car appeal to young ‘cool‘ families, hence the other photos and I see a young girl who is cool and the ‘new’ generation (short hair, denim jacket). I think they are trying to feminise it without it being portrayed as ‘sexy’ which is why they used a girl and not an adult.
If the other pictures were sexy and then there was the one with the little girl I would think it might be weird but none of the others are sexy in any way (in my mind).

The slogan is stupid (most are) but it doesn’t jump out as sexual. It is like saying something like “sleek and sexy”. They’re not going to say something that may affect their sales in any way.

But I thought the slogan was not part of the Audi advert anyway?
As Audi has a slogan they use for all their cars (I think all car brands do) and the slogan was put on afterwards by someone from twitter.

tilder · 06/08/2020 22:36

That photo is seriously dodgy. Even without the tag line.

Datun · 06/08/2020 22:26

Sunrise234

If you can't see anything wrong with that ad, what is it that you are actually seeing?

How does a little girl holding a banana mean a car buyer's heart would beat faster?

thefourgp · 06/08/2020 22:15

Audi's slogan in English above the image reads: "Lets your heart beat faster - in every aspect." - anyone who doesn’t see the sexual suggestiveness of this advert is incredibly naive and dangerously ill informed.

@Totickleamockingbird that is a shocking and disturbing additional to a popular toy - if people don’t see what is wrong with these things it’s because they don’t want to. A lot of people are still in denial about the sexualisation of children through imagery.

Sunrise234 · 06/08/2020 22:12

TehBewilderness

And what is it that you do?

Winesalot · 06/08/2020 22:02

Again. It is not about you personally. If enough people see a connection, it is an ad that fails in delivering its original meaning and has been poorly executed.

That you and your friends don’t see it, really doesn’t matter at the end of the day.

Again, I and others on this thread, have seen enough women in sexual poses selling cars that the connection is there. People are not making something out of nothing as it seems that you are continuing to imply. The fact that many other people have the same thought is not insignificant or unexpected.

TehBewilderness · 06/08/2020 22:00

For the record I am a teacher and the people I asked were friends and colleagues all of which have children and/or work with children.

I am very sorry to hear that.

Sunrise234 · 06/08/2020 21:46

Gurufloof

There are adverts every single day with children in. There are ones that have children eating bananas and also breast feeding but a peado will find a child sexually attractive doing other things too, so what are you suggesting that we ban all kids from tv?

The other photos show a little girl on her dads shoulders and flying a kite with her mum but the red car is still there so is this still unacceptable?

Please don’t assume that I have not had issues with these types of people in the past. I would not be commenting and asking so many questions if I did not care.
I have my own DD and own issues which means I am unable to have a relationship as I cannot have her around men, she has never been hurt but I have an unhealthy paranoia about this issue. I have not once said I will complain that the advert has been taken down as a few people find it offence so therefore it should be removed. But don’t make out like we are supporters of peados because we don’t see a sexual element to it.

For the record I am a teacher and the people I asked were friends and colleagues all of which have children and/or work with children. We all take this issue very seriously.

Totickleamockingbird · 06/08/2020 21:12

I hope Audi lose customers today.

Totickleamockingbird · 06/08/2020 21:08

@PearPickingPorky

For all the "there is no higher power" and "pedophiles aren't trying to normalise sexualisation and children",

I present to you the Hasbro Poppy Troll Doll, which -despite mentioning nothing about this on the box - has an extra button where the genitals would be which makes her giggle and gasp.

twitter.com/SamParkerSenate/status/1290986237315039232?s=19

Oh, and her dress is the colours of the Minor-Attracted Persons community flag.

Nothing to see here either, move along everyone.

Oh god! Sad
Gurufloof · 06/08/2020 21:06

If men want to sexualise you or see you as an object he will and what you eat or wear doesn’t change that
It’s like when men rape women and blame what she was wearing

But this advert has a child in it. Not an adult so the above isnt relevant.
You and your friends don't see the issue, I think that you are all naive and all need to do some reading around pedophilia and how it's being pushed to be mainstream. We comment on these things to attempt to save children from awful abuse, you apparently are happy to stick your fingers in your ears and cover your eyes and say nothing when obvious and insidious child grooming goes on.
Again I will tell you I am a survivor of childhood sexual abuse and grooming gangs. I am not the only one who sees the very blatant problems with this advert, but you try to keep telling me I'm wrong.
Fine, but I'm not wrong and I for one will do my bit in my life to keep children from going through what I did. What will you do?

TehBewilderness · 06/08/2020 21:06

@Sunrise234

But she is just leaning against the car though? She’s not sprawled across it with ‘bedroom’ eyes staring at the camera.
OK
Sunrise234 · 06/08/2020 21:04

But she is just leaning against the car though? She’s not sprawled across it with ‘bedroom’ eyes staring at the camera.

TehBewilderness · 06/08/2020 21:04

I have asked many male and female friends and none can see any sexual aspect to it.

OK

Totickleamockingbird · 06/08/2020 21:03

They just want a lot more people to click on the ad. That’s all this is about really. They know what the image looks like.

KatySun · 06/08/2020 20:55

Your DD taking bananas in her packed lunch is a world away from your DD or any other child being arranged next to a car with said banana in a pose which has traditionally been an adult female pose next to car for the purpose of using sexual allure to sell cars.

No-one is blaming the child, as that would be absurd. But it is wholly reasonable to question why the child was posed like this by the adults around her.

Sunrise234 · 06/08/2020 20:42

Ok so you dont get it, fine. But a lot of people do get it.
They are all saying the same thing. Are we all wrong or in fact are you naive?

But they’re not all saying the same thing.

Some people think it should be banned because it’s sexually provocative.
But just as many think it should be banned because it’s dangerous that she’s standing in front of the car.
But a huge amount think that neither is an issue. I have asked many male and female friends and none can see any sexual aspect to it.

I will eat bananas, lollies, cucumbers and everything else in front of men because I know I could be sneezing and coughing and they would still find a sexual element to it.
My DD takes bananas in her packed lunch.

If men want to sexualise you or see you as an object he will and what you eat or wear doesn’t change that.
It’s like when men rape women and blame what she was wearing.

SatanicDesk · 06/08/2020 20:33

The banana is wholly unnecessary to the advert and has zero to with a car. It’s not a clever pun somehow tied in via the (questionable and also crap) strapline. It’s well-known as a visual prop to denote a phallus/fellatio.

I don’t see it and immediately think of sex, but undoubtedly the banana makes it sexual - for all the reasons pp state & not least the reaction “banana-eating” gets in real life(!) we all know it’s true. So to those who have a sick predilection or from an academic perspective, whilst not outright “sexy”, the banana makes this is a sexually charged image.

To those shrugging and saying they can’t see anything wrong, it’s not you (presumably) whose heart would be “beating faster - in every respect” re sexualised images of children but to assume that because this doesn’t apply to you & therefore there’s no problem, is woefully naive at best and displays a lack of critical thinking skills.

So it’s probably good that the vast majority can pick up on the parts you miss.

Pikachubaby · 06/08/2020 17:47

It does not look sexual to me

But the image makes me feel uncomfortable (big car, small kid, what if the driver does not see her there)

Then on second thought: why the banana?

I rarely eaten a banana in public since I was 13 (35 years ago) due to male comments and sniggering

If I eat one now, at a sports match, I always break a piece off and eat it like that.

I can’t be the only woman who does this Grin

WhatAWonderfulDay · 06/08/2020 17:40

I think I heard a 'banana' 'joke' first when I was about 14.
Different continent, different culture, more years ago than I like to say... Of course it's a thing. People claiming not to know are excessively naive at best, lying at worst.

All these men (and a few women) at Audi will have known what they were doing. That's the most depressing thing.

Likewise the guys (and couple a gals) at the Troll doll place - Hasbro.

Coffeeandbeans · 06/08/2020 17:17

Try sitting in an office full of men and eat a banana. I’ll bet my months salary that they start nudging each other immediately and look at each other with stupid grins. Ask a teenage boy what he thinks. Of course bananas have sexual connotations. It’s not right but they do. Same as a Cadbury’s flake.

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