Audi drops not to subtle paedophile car advert!

Exactly Emsi77 you’ve said it much better than I.

For all those saying about the fact it can't be advertised as a family car because the girl is standing in front of it lots and lots of car adverts have used this type of placement. These are two examples both kids bother standing in front of the cars one defo in a 'blind spot'
It's just being advertised as a family car

Well said.

I work in child protection. All of my colleagues would say this is deliberately fucked up. Unfortunately we see too much normalising of this type of crap. People will eventually become desensitised to this type exploitation of minors. I'm not sure if someone has said this already but it's clear from the comments that the people who see a problem with this ad are intelligent thinking people and the others are probably have already become desensitised or worse - fail to think at all.

Fortunately, it's irrelevant whether people have a different opinion, given both the doll and the advert have been pulled, because enough people recognise that there is a significant safeguarding risk to both.

I agree.

Fortunately, it's irrelevant whether people have a different opinion, given both the doll and the advert have been pulled, because enough people recognise that there is a significant safeguarding risk to both.

I think sunrise is being purposely obtuse.

Why is having a different opinion than you being purposely obtuse, a troll, a sea lion...?

There are many other people who share the same opinion as me as you can see on here and SM so you have to accept that your opinion isn’t always right.

Late to the thread and apologies if this has already been mentioned but any advertising team, particularly one creating content for a huge client such as this, will have pored over the symbolism of every minute detail. That includes what the little girl is wearing, what she’s eating, how she’s standing... how the strap line relates to all these things: how this then arouses the aspirations and ambitions of people who might then go on to buy the car. They are not selling the car, per se, but selling a lifestyle or a dream to people.

When you consider all this in earnest, it’s an extremely dicey ad, and you really do have to wonder who they think they are talking to.

What is the potential cost of saying "we see your concern and we'll keep our eyes open even though we see things differently" as opposed to the potential cost of saying "you are paranoid and, worse, your concern marks you out as a paedophile"?

If there's no problem and people are imaging things, there's little to no cost. If there really is a problem, the potential cost of the second is very high indeed.

As Lang would often tell us regarding safeguarding, it doesn't really matter what the intent of that advert is. It's irrelevant. It's the risk of harm that's the point. If it has a result of lowering boundaries, or normalising the sexualisation of children, it's a safeguarding risk.

If someone can't see that, it's a good job other people can.

That Poppy doll has been all over Facebook and the amount of people who fall over themselves with “it’s just a toy!” And “wow. Paranoid much” is really sickening

So many people are not seeing the problem, then are outraged when there is a problem.

We have to stop it and make it more obvious so any potential problems in the future are stopped earlier on!

I think sunrise is being purposely obtuse. I give up. Like datun has said, what matters is that plenty of people did see issue with it. Long may that continue. As long as some of us are willing to put our heads above the parapet and call out these issues every single time then hopefully the peodophiles will not normalise their depravity.

They designed it to try and reach their target audience which in this case is young families.

Why would a child standing in front of a car , out of view of the driver be appealing to young families?

Even if you ignore everything else, the safety aspect really bugs me and is stupid.

Whatever the reasons , there is nothing right or appealing about that picture or that screams "Buy me! I'm such an awesome family car!".

Thats without even adding the slogan.

Bewilderness indeed. And yet many people act like such men simply don’t exist.

Or a guy designed it who gets off on toddlers in barely coded sexual poses...

how can things be raised if you’re missing ALL these red flags?

Everything gets flagged up on a computer system. In my school even unbrushed hair or dirty shirt would need to be flagged up. This gets sent straight to the safeguarding team who decides if this is just a one off or other teachers have flagged things up too. So messy hair usually means nothing but pair that with no equipment, upset/angry outburst or quieter than usual, falling asleep etc then things will be looked into further. If the safeguarding team don’t pick up on it and a few things have been flagged up then it goes straight to SS and police.
So it is very unlikely that anything will get overlooked.
As I’ve said my colleagues have years more experience in safeguarding than I do and none of them have seen anything wrong with the advert.

Precisely! So why did they purposely design it?

They designed it to try and reach their target audience which in this case is young families.

But @Sunrise234 how can things be raised if you’re missing ALL these red flags?
I’m horrified that you’re a teacher, have friends in childcare and none of you can’t see these issues? Really? Despite the training you will have received? It just goes to show how much you and your friends have already been brainwashed to see this as acceptable. That worries me.

The only thing I said was that I don’t believe they would have purposely designed it with peadophiles in mind!! Precisely! So why did they purposely design it? Because dolls don’t get designed accidentally. Neither do car adverts. Lots & lots of processes involved. Neither the doll nor the car advert are accidental. I struggle to understand why you cannot get this.

The many large corporation scandals and various minor incompetences demonstrate this.

Yes I do agree actually as I remember pepsi got in trouble for their advert and they’re a huge company. And the Audi photo in question was one of many that someone picked out and then put the tag line on SM so there is even more chance that only one or a couple of people had any say in it.

Not at all. Because I took you at your word that you are a teacher.

If you think you can protect children better than me and my colleagues then feel free to make this your career.
Regardless of whether we think the advert is sexualised or not we can all agree we want to protect children so if you have the skills then seriously consider it.

There’s no way I’d let my kid into an rs4 eating fruit either.

I don’t get the paedophile thing with this advert, but I was the car mad little girl who would have thought that car and girl were incredibly cool and would want one when I had a family.

It’s not an advert it’s a post on Twitter. More controls for an advert.

I reckon it’s some reprobate (some unsavoury types in SM who are also juvenile) doing it, but not a team.