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Feminism: Sex and gender discussions

Audi ad - girl eating banana

33 replies

Lettera · 04/08/2020 13:18

www.bbc.co.uk/news/world-europe-53648638

When I saw this my first thought was it feels like 1974 again. Then I thought no - in 1974 it would have been a woman wearing a bikini draped over the bonnet, rather than a sexualised female child. I despair.

OP posts:
beargrass · 04/08/2020 14:18

@Thelnebriati oh really? I didn't clock that. Aside from the content, it was also the reply from Audi with its big list of features of the car that made me wonder.

Thelnebriati · 04/08/2020 14:03

beargrass Interesting you should say that, because one of the links that came up on that page was about a racist car ad.

FFSFFSFFS · 04/08/2020 13:32

Oh god that is BAD. That made me gasp.

beargrass · 04/08/2020 13:30

I had a theory that the fashion industry purposely courted controversy with racist imagery. Just to get publicity. I have to wonder if this isn't dissimilar. In which case, good grief is this what we've come to?!

Thelnebriati · 04/08/2020 13:27

I thought your title was a bit odd calling an adult woman a girl...sorry OP. You were just reporting the facts.

risefromyourgrave · 04/08/2020 13:23

Oof, that’s pretty bad. Oftentimes I think people complaining about ads are making a mountain out of a molehill, but there’s really no other way to interpret that ad, especially with the ‘makes your heart beat faster’ tagline.

Winesalot · 04/08/2020 13:23

I am not sure what they thought they were communicating there anyway. Such a weird image.

PlanDeRaccordement · 04/08/2020 13:21

I’d almost think their marketing department has been infested with trolls.