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Original poster

Lakeland

65 replies

benderinabun · 24/07/2020 19:07

Long time lurker, have had my eyes progressively opened by this board & am becoming more & more (quietly) passionate about the issues raised here.
Have just seen this on a friend's FB- she was annoyed enough to share it and it's riled me enough to post for the first time!
Her & her husband both got sent Lakeland catalogues today.
Can you guess who's is who's?!
I'm going to write to Lakeland! Not quite sure what to say, my job is vaguely marketing related so I do understand targeted advertising but are we in the 50s still? Cunts.

Lakeland
OP posts:
RenegadeMrs · 24/07/2020 19:56

My (male) other half got sent the cleaning one. Are you sure it's not just random or based on previous purchases (he never cooks but loves a good cleaning product)?

caramac04 · 24/07/2020 19:51

Cooking one here, female cardholder

Michelleoftheresistance · 24/07/2020 19:49

It's the same as the primary school reading argument isn't it? Which goes something like any book the class use as a topic must be about and of interest to boys, because girls will be interested in everything but the boys won't tolerate anything they see as girl focused or about girl stuff.

It's currently cool for blokes to be good cooks a la MasterChef. So that cover will appeal to males and females. It's not cool for males to be interested in cleaning, and as a pp said, it mostly won't be the case that males do the majority of cleaning as statistics bear out. But that is to some extent because pictures like this normalise that housework is a female thing and not something for males .

These pictures do matter. They send signals, they help to create the culture, and in those two choices, the male model gets the cool image, the female model has been left with the donkeywork. And this is supposed to be ok.

RemyHadley · 24/07/2020 19:48

I’m female but got the cooking one, I assume it was random.

Washinglinewench29 · 24/07/2020 19:46

I'm female with a very female name and I got the catalogue with the man cooking on the front yesterday so it may just be random believe it or not.

Original poster
benderinabun · 24/07/2020 19:44

Also @Elsiebeard I would argue about the cooking being against stereotype as men cooking has a lot more positive connotations, like male celebrity chefs etc? As I said I am new to this board and can't articulate myself as well as I would like but there is definitely something about the cleaning cover that doesn't sit right with me, combined with the fact there are two covers...

OP posts:
Monstermissy36 · 24/07/2020 19:41

I got the cooking one too...

Howgreenwasmyvalley · 24/07/2020 19:40

I got the cooking one.

Hoppinggreen · 24/07/2020 19:40

I got the cooking one

Atadaddicted · 24/07/2020 19:37

Just flicked through virtual Lakeland catalogue

There’s Only a handful of pictures of models throughout the entire catalogue - if that. One of which....

Lakeland
TornadoOfSouls · 24/07/2020 19:34

In the (wondrous) middle of Lidl mag I notice that the tools and jobs are always very equally divided.

Lakeland are a bit retro in general, but I do think this is very irritating. Will be interested to see which cover I get, as I buy cleaning stuff from them but not cooking stuff.

ElsieBeard · 24/07/2020 19:34

HoneysuckIejasmine
but I take your point

ElsieBeard · 24/07/2020 19:32

@HoneysuckIejasmine

Elise undoubtedly. Wouldn't it be nice if they chose to challenge stereotypes rather than reinforce them?
Are they not doing that with a man cooking?
quodvox · 24/07/2020 19:32

@alliejay81

Don't know about Lakeland but Lego used to do this. We were members of the Manchester Discovery Centre and DH and DS got the "boy version" and I got the "girl version". I was NOT happy!
Now Lego really does irritate me with its stereotyping gender bullocks.
cheeseismydownfall · 24/07/2020 19:32

Again, the issue isn't really about who got which cover. It's about the fact that we seem to be a long way away from being in the position where Lakeland would run a cover showing a man really caring about the job of cleaning.

Original poster
benderinabun · 24/07/2020 19:30

I'm less bothered by the people in the pictures themselves than the fact I (potentially incorrectly) thought Lakeland had sent all females a catalogue with cleaning products on the front and the males something different.
I'm very happy to be corrected Smile
Saves me writing a letter!

OP posts:
cheeseismydownfall · 24/07/2020 19:29

I can stand The Organised Mum Method for this reason. Fuck right off. The Tidy Minded Parent Method I could get behind.

alliejay81 · 24/07/2020 19:29

Don't know about Lakeland but Lego used to do this. We were members of the Manchester Discovery Centre and DH and DS got the "boy version" and I got the "girl version". I was NOT happy!

Saucery · 24/07/2020 19:28

Cooking one here, female cardholder.

HoneysuckIejasmine · 24/07/2020 19:28

Elise undoubtedly. Wouldn't it be nice if they chose to challenge stereotypes rather than reinforce them?

AlCalavicci · 24/07/2020 19:27

Would you prefer if the pics were the other way round or would you then say why is cooking always portrayed as a woman's job

Xanthangum · 24/07/2020 19:27

Feels a bit circumstantial, could just be a coincidence. Worth doing a poll of Mumsnetters? FWIW we got the ice cream one, addressed to a female name.

Splodgetastic · 24/07/2020 19:27

I am a woman and have received the cooking one. I probably buy more cooking things than cleaning things from them.

Musto · 24/07/2020 19:26

@TornadoOfSouls

Yes, but men get praised for cooking, especially ‘special’ cooking. What on earth is it, though? On my phone it looks like he’s pouring gravy over a cheese toastie stack with ice cream on top?
Wouldn't take 60 seconds to bin that combo.
Atadaddicted · 24/07/2020 19:26

I enjoy cleaning
Despise cooking
So I cat see anything wrong with this from my perspective. I just think “poor sod” to whomever is cooking!

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