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Original poster

Have you seen the new Bodyform advert?

468 replies

Fairenuff · 03/07/2020 11:20

Just that really. Sorry if there's already a thread.

www.msn.com/en-gb/news/offbeat/bodyform-s-new-advert-breaks-period-advertising-taboos/vi-BB16hTmF?ocid=msedgdhp

OP posts:
lady69 · 04/07/2020 01:22

The words that go with it on their site are great to. Women. Girls. Love it!

Have you seen the new Bodyform advert?
blueberrymuffin88 · 04/07/2020 01:16

Fuck that is beautiful. Women are beautiful.

thespiderspeed · 04/07/2020 00:35

@Whatsnewpussyhat

Just a quick FYI for anyone switching brands. I swapped to bodyform years ago when always told us the scented pads never cause thrush or cystitis and women love their fadge smelling like a car air freshener Hmm. Until recently the pink or turquoise bodyform packs I used to buy said perfume free on the front of the packet. They've now changed and say fresh feel or similar and are scented, so if this is an issue look for the white packet that says allergen free.
This is strange, I changed to Bodyform when Always capitulated and I use a combination the Ultra Normal/Long Wings & Goodnight pads. All the pads I have at home are all in the new packaging and are unscented.

www.bodyform.co.uk/our-products/towels/

Just looked up the website. They do the normal unscented range, a scented range called Deo Fresh and then the Pure Sensitive range.

Voice0fReason · 03/07/2020 23:37

And who's ever been taken by surprise by dripping blood on the floor? You'd have to be standing legs-akimbo for that to happen.
I really related to that bit. My periods aren't generally that heavy but I've experienced that a number of times - without standing legs-akimbo!

Thisismytimetoshine · 03/07/2020 23:35

God, yes, they are not pretty Grin

SittingAround1 · 03/07/2020 23:31

I liked the woman holding her newborn baby at the end whilst wearing those humongous netted knickers and maternity pad mattresses

I remember buying some before giving birth and thinking WTF !

Picassosfriend · 03/07/2020 23:26

Such an amazing video - well done bodyform!

SpillTheTeaa · 03/07/2020 23:07

I love it. It shouldn't be taboo subject. So well done. Big clap for bodyform

GrouchyKiwi · 03/07/2020 22:42

It's in news media, there are plenty of men in the YouTube comments (eg a new dad). Whether these are the men who needed to see it is the question, I suppose, but men will see it.

I'd love for them to buy ad time before a film or whatever but I doubt it would happen.

Randomfires · 03/07/2020 22:36

GrouchyKiwi

I also think it's important because so many men have no fucking idea what a period actually entails. Sanitised ads contribute to that

Men won’t see this though. It won’t be shown on TV as this is 3minutes long. It’ll be digital only - and there’s no way they will pay to serve these ads to men who won’t but their product

JellySlice · 03/07/2020 22:34

Naaa, blosstree, you don't want such fat legs. I have chub rub even when I have no chub anywhere else on my body!

Evelefteden · 03/07/2020 22:03

Loved the advert, it was brilliant. I have endometriosis and I feel that dinosaur.

Bent I’m in in stitches at that second advert Grin

BentBastard · 03/07/2020 21:43

It was also Bodyform that produced this a few years ago...

CallarMorvern · 03/07/2020 21:43

I was almost afraid to watch, I've been using Bodyform for the best part of 40yrs, didn't want to start again at this stage. Relieved to see that I can carry on! Wonderful video. Bodyform you rock.

MaryRaddy · 03/07/2020 21:40

@FancyPants20 its Pumarosa Priestess Shurs Remix

BentBastard · 03/07/2020 21:38

If only the dripping on the floor were unrealistic. I've on more than one occasion done the most bizarre waddle to the bathroom in the hope of getting there safely so the drip didn't land on the bedroom carpet.

FancyPants20 · 03/07/2020 21:16

I loved this so much. So powerful!

Does anyone know anything about the music used? It's really good.

Blossom513 · 03/07/2020 21:13

Annoying, picture didn't attach.

Have you seen the new Bodyform advert?
tilder · 03/07/2020 21:13

Awesome advert. Thank you Bodyform. I will be switching to your products.

Blossom513 · 03/07/2020 21:12

Randomfires

It just winds me up that loads of people have said that this ad will make them buy the product as I just feel that making an ad isn’t really supporting women and they feel like their job is done. I’d like to see them doing something practical to support women’s issues/ causes considering we’re the whole customer base! Saying something is a start. Doing something is better

I just spent about 30 seconds scrolling back on Bodyform's twitter feed. Found this. Also in May they donated an extra 150,000 pads to the NHS for international nurses day. Given how quickly I found this I wouldn't be surprised if they are doing a lot more too. What an amazing brand.

How embarrassing for you though.

blosstree · 03/07/2020 20:15

@JellySlice you'd need to have your legs akimbo to drip on the floor?!? Jesus Christ can we swap lives please?

DrDavidBanner · 03/07/2020 20:07

I loved it, can relate to pretty much all of it. I might have shed a few tears. Thank you @NishaGanatra, wow I'm feeling so much now.

Holothane · 03/07/2020 19:54

Brilliant just brilliant and I love the music the devil biting yes I can relate to that it’s that good I’m speechless.

GrouchyKiwi · 03/07/2020 19:53

I also think it's important because so many men have no fucking idea what a period actually entails. Sanitised ads contribute to that.

And yeah, as someone whose periods have always been horrible, it's nice to feel seen by a company that makes period products. Writhing in pain, dripping on the floor, flooding: these are all very familiar to me. When I was a teenager I used to vomit with my period. I missed days of school because of the nausea and the severe pain.

sausagepastapot · 03/07/2020 19:53

That is seriously amazing. Bravo Bodyform!

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