Active discussions

Please or to access all these features

Talk
Feminism: Sex and gender discussions

Feminism: chat

Original poster

Have you seen the new Bodyform advert?

468 replies

Fairenuff · 03/07/2020 11:20

Just that really. Sorry if there's already a thread.

www.msn.com/en-gb/news/offbeat/bodyform-s-new-advert-breaks-period-advertising-taboos/vi-BB16hTmF?ocid=msedgdhp

OP posts:
whatsthatnow74 · 03/07/2020 12:03

Brilliant ad!

SarahTancredi · 03/07/2020 12:02

Wow..... so good.

Deltoids1 · 03/07/2020 12:01

How wonderful! I must write and thank Bodyform

Dhalmeup · 03/07/2020 11:59

That was fantastic!

It focused purely on female biology, I hope they are ready for the male backlash.

I felt it as more a political feminist statement than an advert.

poppym12 · 03/07/2020 11:59

Fabulous. Thanks for the link. Hell, if I hadn't finished my periods I'd be stocking up on Bodyform products!

OvaHere · 03/07/2020 11:58

@AnyFucker

I like the video

I don't like this bit in the blurb beneath though : Along with the campaign, they’re looking for people who experience periods to share their own #wombstories

People who experience periods ? That would be women then.

I believe that's Metro editorialising it rather than what Bodyform actually said.

This is the press release

www.bodyform.co.uk/our-world/uncovering-the-unknown-on-womens-bodies/

SunshineOutdoors · 03/07/2020 11:56

Is it better than the tampax one? Even my 8yr old dd shuddered at ‘get em up there, girls!’ Grin

AnyFucker · 03/07/2020 11:55

I like the video

I don't like this bit in the blurb beneath though : Along with the campaign, they’re looking for people who experience periods to share their own #wombstories

People who experience periods ? That would be women then.

kenandbarbie · 03/07/2020 11:54

Oh wow! That's amazing. I laughed and cried at it. Got the shivers, so moving.

The ups and downs of having a biological woman's body. If there was ever an answer to the question 'what is a woman?' Or 'what does it feel like to be a woman?' that was it!!!

Period pain, anxiety about leakage, using contraception, not wanting and wanting children, infertility followed by childbirth, incontinence, menopause - it's all there!!!!!

Ohnoherewego62 · 03/07/2020 11:54

Its amazing! I definitely felt a lump in my throat!

AntennaReborn · 03/07/2020 11:53

I love this! It's all so relatable and realistic

SirSamuelVimesBlackboardMonito · 03/07/2020 11:50

I cried. I love it.

PurpleHoodie · 03/07/2020 11:49

Oh that was wonderful Flowers

twoHopes · 03/07/2020 11:49

Since we're here though - if anyone hasn't tried period pants yet then I massively recommend them. I don't get very heavy periods (probably because I'm on the pill) so I just whack them on for 3 days a month (obviously putting fresh ones on every day) and forget about it. No more fiddling for tampons in public loos, no more stained sheets/underwear. They've honestly changed my life.

Natsku · 03/07/2020 11:48

Oh that was so good!

Lightsareon · 03/07/2020 11:48

I hadn't even read the other replies Shedbuilder, how funny we all said more or less the same thing Grin

risefromyourgrave · 03/07/2020 11:47

I saw this yesterday and was going to post but I forgot. Blush

The best thing for me was that in the press release for it they used the words female and women. Funnily enough though The Metro who was reporting on it said ‘people.’ Hmm

Link to their reporting: metro.co.uk/2020/07/02/bodyforms-new-womb-stories-advert-breaks-every-taboo-period-advertising-has-previously-hidden-view-12933297/

Shedbuilder · 03/07/2020 11:47

Aaaagh, of course it was roller-skating and not skate-boarding.

OvaHere · 03/07/2020 11:46

@jessstan2

metro.co.uk/2020/07/02/bodyforms-new-womb-stories-advert-breaks-every-taboo-period-advertising-has-previously-hidden-view-12933297/

That shows it in full and I've watched and listened.

It's good!

Thanks for the link. This one loaded.

Really good advert. I love the artwork.

Well done Bodyform.

Lightsareon · 03/07/2020 11:44

I love this, so much more relatable than roller skating in white shorts Grin Well done Bodyform!

KaronAVyrus · 03/07/2020 11:44

It’s a good advert.

ThePlantsitter · 03/07/2020 11:43

Brilliant. And Bodyform don't make their pads stinky by default either. Well done filmmakers.

OliveKitteridgeAgain · 03/07/2020 11:43

That was good. Glad to see a nod to the perimenopausal/ menopausal (bastard hot flushes).

However, my heart sinks now whenever I see anything centring women's biology. Will there be a pile on from the usual quarters?

twoHopes · 03/07/2020 11:43

That's a brilliant advert. It's so lovely to see menstruation put in the context of how amazing the female body is and not presented as some unfortunate bodily excretion. Well done to whoever made this.

AbsintheFriends · 03/07/2020 11:41

Beautiful! And unashamedly woman-centric.

4 women in this house currently. I do love a brand that knows its core market and isn't afraid to speak directly to them. I'll be putting bodyform in my online shop this week.