Have you seen the new Bodyform advert?

I love this. Infertile, ttc for years, investigations found nothing, now 48 yo and starting to have the odd hot flush. I cried watching this and have a work video call in 20 minutes so need to get myself together (pre-menstrual now so easier said than done haha!)

This is so true to womanhood and so brave. The art and music is amazing and the humour spot on too. Will share on Twitter and let other women watch

Wish Bodyform made a cup and I would buy it.

For anyone on Twitter, pop on over and show them your support

twitter.com/bodyform/status/1278352065710997505

Brilliant!!

Amazing ad, and have just contacted them to say thank you for such an honest representation of women's stories relating to having a womb.

I too have flooded quite recently. At work. I had to put a wadge of loo roll in my knickers and hot foot it down to town to buy a pair of emergency pants. I was mortified.

Oh god I cried too. Amazing job Bodyform.

Wow that was amazing. I really wasn't expecting to cry at it because I almost never cry at anything but I was properly blubbing by half way through. Thank you body form for such a beautiful powerful honest advert. I use reusable towels now but always buy disposibles for the food bank and will be buying bodyform from now on.

As a teenager I flooded quite often. Usually at home, but once in my aunt's car. We had to pull in at a supermarket so I could clear up whilst Mum got me new pants and trousers. One of my colleagues flooded whilst teaching a class and had to run out the room. Luckily she had some leggings with her to change in to.

And who's ever been taken by surprise by dripping blood on the floor? You'd have to be standing legs-akimbo for that to happen.

Regularly. I think I might have quite heavy periods though.

Jelly literally the only good thing about periods is that I was able to have children. Not just "that's the positive reward". In fact, that's the only thing that's not outright negative.

I'm now on the pathway of prolonging keeping my uterus for as long as possible before hysterectomy. Because I'm in my early 30s and due to family history it's unknown when menopause may hit. If I have it out now, I may be on HRT for 30 years with all it's side effects. Instead I'm drugged and coiled and monitored regularly, trying to find the delicate balance between the risks of HRT and the pure life ruining experience that is menstruation. We're trying to keep treading that line until mid 40s at least to minimise HRT time.

What about the periods that are just a discomfort, or manageable pain, not rolling around in agony? What about the living day-to-day life in touch with the rhythms of your female body?

Tbh we have had years of that. Focus being carrying on with life rollerblading in white jeans and of course a huge push on discretion and hiding the fact you even have a period that difsgers from a nicely contained puddle of blue in the middle if a pad.

Its kinda nice to see the darker side explored and remind women who go through that they are not alone.

Cried my eyes out. So powerful, my god women are fucking incredible aren't we. Let us be heard, fuck yes let us be heard.

"And who's ever been taken by surprise by dripping blood on the floor? "

Me! In the bathroom both post partum and when I didn't realise my period was coming. I've never had endometriosis or the menopause, or been a lesbian! But I can empathise with women who have had these experiences.

Excellent x

OMG that's SO fantastic. I did a couple of lols and had a tear. Love it!

Another one who cried here!
What a wonderful, powerful advert.

I've just swapped to bodyform this month having previously not used them since I was a teen. The first time in I dont know how long that I havent had an itch fanny from the scented shit in Always.
I won't be switching back !

noble it's a vicious disease. The only diagnosis is via surgery so as you can imagine it's very hard to get one. Perversely I feel lucky that i have had a few (along with other attempted treatments) after over a decade of attempting to get a doctor to take me seriously and refer me.

Fantastic advert. I’ve not personally suffered from crippling periods that have left me on the floor but I can still absolutely relate to this. Yep made me emotional too.

Having now watched the video, I don't like it. Too much emphasis on the problems of periods, and the only joy being sex and having a baby. It's almost like that is the fulfilment, the ambition, the reward for suffering Eve's curse.

What about the periods that are just a discomfort, or manageable pain, not rolling around in agony? What about the living day-to-day life in touch with the rhythms of your female body?

And who's ever been taken by surprise by dripping blood on the floor? You'd have to be standing legs-akimbo for that to happen. Sure, I've had floor accidents, but only on super-heavy-flow days, not as a surprise 'Hello!'.

Though I appreciate that the video was diverse and non-judgemental in terms of age, sexuality, race and life-choices.

Loved it. Slight cry here. I have experienced almost all of the things they depict. Although my periods have been pain free mostly.

The TRAs will hate it because it's not about them. Womanhood was never anything to do with them.

I'm not crying, you are 😁

I don't find having a womb traumatic. I don't mind periods either way, they're ok. I found fearing pregnancy as a teenager and infertility traumatic, conversely, I found having children to be the best thing I've ever done. Isn't the point of the advert that it shows that while we all (women) have different experiences, we all have strong experiences that are as a result of our biology. That is why it's so moving.

I'm not too bothered about Bodyform using people a few times as well as woman in their wording. It doesn't feel like invalidating women's experiences in this context. Probably because it's so focussed on women's experiences throughout.

I haven't seen it, but I heaved a big sigh of relief when I opened this thread to see it was actually aimed at women.
I had a Godawful feeling they may have been reshaped to appeal to, you know, anyone who feels like wearing them 🤢
Delighted to be wrong.