Have you seen the new Bodyform advert?

Great advert and loved the music too!

Bloody hell, I don't think I've ever seen anything so brutally honest before. It kinda shocked me.

But then I realised it shocked me because you just never see any honest representations of these experiences. It's all hidden under euphemisms and metaphors.

Good one. They’d better not back pedal by calling us people who menstruate. Stupid journalist in that article.

Wow - blubbing!

Body form definitely know what a woman is, don't they. Absolutely fabulous.

Wow! I was scared to open this thread as my 11 yr old is navigating her periods with Bodyform. I shall keep buying them!
I really identified with the sneeze & the blood on the floor (although it usually runs down my ample thighs first ) - I had chats with my daughter about the tricks to getting from shower to dressed without blood staining something on the way.

❤️❤️❤️ I will buy all my sanitary products from Bodyform, from now on. I boycott with a vengeance but I also make a real effort to buy with my principles in mind. This issue is hugely important to me and I will 100% support any brand that is up front and real about female biology.

Only women menstruate, only women suffer with endometriosis, only women need gynaecological care.

to all those women who have suffered from any of all the very varied, sometimes hugely meaningful and often extremely difficult levels of being female.

Those who say they can’t relate as your periods are easy, that is what a lot of men think

We can just get on as it’s a bit of blood

This advert is showing that no, not all periods are easy and happy for lucky

I showed my dh it. He liked it...apart from the part where the couple were having sex. Couldn’t see the point in it even when I tried to explain that it’s showing the “sperm boat” going up, turning to the do no have children stream and then coming out.

to those who wanted to be a mother and can't.

That's wonderful, thank you for sharing.

I've never had a pregnancy but I've had a lot of dildo cams. And the blue womb made me sob, although I've largely made my peace with never being a mother.

OK I see IABU and accept that my experiences are far from universal.

What a great ad. Tears here too (but peri-menopausal so doesn't take much to set me off at the moment)

to you all who really suffer as a result of your biology. Quite why anyone thinks being a woman is all lippy and court shoes is quite beyond me.

That’s actually really good. I like that it showed all the sides to having a womb, brilliant. I’ve always used bodyform and haven’t had any issues with them.

Wow I wasn't expecting that! I related to so many parts of it! Especially the period pain, the fire and the monster actually do sum up what it is like for me! I also relate to the bare womb too. Had a cry over that. But yes, periods and fertility are issues that need honesty and this really does do that! Well done body form!

Finally an advert that depicts an accurate picture of womanhood! I had tears in my eyes. Well done Bodyform.

I love it. I really really love it

It’s about time periods are normalised

Jess if I don't have my ovaries removed they will continue to pump out oestrogen which will continue to stimulate the endometrial tissue that exists outside of my uterus (that's how the disease works) so I will continue to experience crippling pain. Believe me and my multiple consultants, we've considered all options.

Yep I cried. Thought it was because I'm pregnant and hormonal but see lots of other comments saying the same thing.

Great to see women and women specific issues at the heart of it. Great advert.

Honeysuckle: If I have it out now, I may be on HRT for 30 years with all it's side effects.
.....
Not if your ovaries aren't removed, Honeysuckle.

Love love love it!! I knew I'd made the right call years ago switching to Bodyform!

Woman are amazing.

Definitely a thank you email on its way Bodyform. So many women in tears on this thread. I think it’s not only that Bodyform have made an amazing Ad but also that we all have been so fucking ground down by a lot of woman-hating shit lately that watching an ad like this has literally opened the floodgates. I need to know what ad agency and which Director created that Ad. Off to Google (and email).

I think the "people" reference in endometriosis bit in the press release may be to include trans men - I am ok with that as women and trans men both have wombs