Have you seen the new Bodyform advert?

I don’t want my daughter to think she’ll be writhing about on the floor in agony -I know she might (in which case she’ll have my full support and I’ll try to help her cope) but it’s not a universal experience by any means, neither is dripping blood on the floor, having an enormous transvaginal ultrasound rod inserted, etc)

I would regard my periods as being barely any bother at all, my pregnancies straight forward and generally my gynaecological health is unremarkable.

However, I have had a couple of excruciating ones and a couple of absolute floods (poss early mc?), I've had an early pregnancy transvaginal ultrasound and have dripped blood.
What I mean is that while 95% of my menstrual and reproductive goings on haven't impacted my life significantly, those are things which I'd say most women have experienced (maybe not the transvaginal scan) but we just get on.

That is brilliant and I may have cried too!

Wow!

I thought it was fabulous advert and very brave, but will it actually get to be shown on TV?

Excellent

I’m really impressed that they showed blood. I don’t think I’ve ever seen bloody on any adverts/marketing campaigns for sanitary products.

We need to move society away from the idea that period blood is dirty or embarrassing.

Brilliant! Just so female, I love it.

I cried. It's so lovely, so real.
I'm switching the whole family to body form.

Also, for the crafty minded, they have instructions on how to make an origami vulva on their website: crying and laughing over a brand of sanitary towels. Who knew it was even possible!

And thank you for not patronising females, unlike those that tell us that we “gotta get em up there”. Honestly, so many companies getting it so wrong for women. I was really starting to despair!

It's beautiful.

I had goosebumps

Wonderful

Oh this is wonderful - and I say that as an ex marketeer - it really was made with love and understanding. And as someone who switched to Bodyform 100% (as opposed to when it was there) after the A fiasco centring on men, I am delighted with this ad and will share with my DD - we are at opposite ends of the menstrual life cycle here.

or others

Stupid autocorrect

It just winds me up that loads of people have said that this ad will make them buy the product as I just feel that making an ad isn’t really supporting women and they feel like their job is done

I wish we didn't have to acknowledge this and thank them yes. But we took for granted that period products would centre women and girls because the alternative was frickin bonkers. But, here we are. The parallel universe where feelings of men matter more than anything else that even period products are offensive. They wrote, they bullied and they succeeded. We can't expect to not have to do the same.

So yes sadly that involves having to swallow our pride and thank whoever throws a few scraps our way and hope the feedback creates an environment they or utters can maybe he a little bit braver next time.

I've just emailed them a thankyou, too.

Was wary when I saw a prominent Q&A on their website was with a trans boy, but it was very sensibly handled.

At a time when women are being re-spelt, redefined and replaced, it felt like a YES to me.

I haven't seen any backlash but I will be searching.

As a woman who is currently going through the (literal) pain of miscarriage I thought it was a wonderful video. The scene with the doctor's face changing is one many of us have sadly experienced. I think it was a very brave scene to include and honest to women's experiences. I'm now crying and eating chocolate cake.

I don’t find my womb or having periods traumatic. This seems to implicate everyone does
Me neither but I understand others do and there was plenty in there I could relate to - making the choice to avoid pregnancy, my period starting when I've got something planned, the floodgates opening when I sneeze

I loved the refrain in the song "who made you?" Every damn person on this planet including the misogynists, the ridiculous TWAW wokesters and the gay couples who think they have the right to buy a surrogate child owes their very existence to a woman with a womb.

I cried...well sniffed. I have a small child next to me on the sofa so I couldn't have the sound on.

I identify with every situation .....this is me

I count myself very lucky to know the people who created this ad, I shall let them know that it has gone down extremely well with Mumsnet!

How can I contact them not on Twitter? Their website just has a very generic contact is form is there a better address I can use?!

[quote Randomfires]@Fairenuff you’re right it is good that we can see ads that represent women and don’t shy away from our stories.

It just winds me up that loads of people have said that this ad will make them buy the product as I just feel that making an ad isn’t really supporting women and they feel like their job is done. I’d like to see them doing something practical to support women’s issues/ causes considering we’re the whole customer base! Saying something is a start. Doing something is better[/quote]
They have a website where they give support to women.

www.bodyform.co.uk/our-world/

They’re not being complicit in the manipulation of language, to the detriment of women and nowadays, that’s to be applauded. It’s a fucking disgrace, that it is even ‘an thing’, that women should have to consider if the word woman is used in reference to adult human females.

Georgie thank you I'm currently on mirena and the mini pill and so my periods have stopped as well as pain. It's tough to manage mentally but I've avoided antidepressants so far. Went to a very dark place when we started this combo but it smoothed out enough for me to manage it.

Airplanes I had the hormone blocking injections in my mid 20s too. Bled twice as often but pain was less. Not sure if that was a success of not but as soon as the course finished it was business as usual.