The Body Shop has fallen

I received an email ad this morning(tanning gunk), so I replied @ on twitter ,saying after their message to jkr I want nothing to do with them. It wont matter to them, im only a woman-(or me, i think the business is on its last legs,anyway).

‘Yours, without regards, kind or otherwise‘ oh I do like that (must pinch it)

I’ve just requested all my personal details be removed from their system as I no longer wish to be a customer of theirs. They didn’t ask why. They complied with my request.
I thanked them politely with the sign off wishing them well with their public misogyny and harassment, bullying and shaming of women who dare to speak out in defence of their sex based rights.
They ask for my address, date of birth, etc. Now I’m paranoid about the doxxing mentioned by a PP. This is just 0.5% of the fear put on JK.

Also remember the add a shot of their ‘like’

@Seasidetrains you did well to try to inject a bit of independent thought into the discussion! It doesn't matter whether or not I agree with you, it is refreshing to see someone wanting to discuss issues without jumping on any particular bandwagon.

I like their stuff and was considering buying some in the online sale... won’t be doing so now.

I can imagine the social media team presenting the tweet as its best performing of the year in the same meeting that the execs wonder why no one buys their overpriced products any more.

Justhadathought IUVO is a small business. I've bought from them at Oxford Christmas market but they're online. Products are fab and ethical, they might be able to help

Thanks!

I've tried Faith in Nature shampoo, myself, which is why I suggested it. and you can get it on the high street.

I used to dread going in to the Body Shop with my loyalty card......because every time you went in for one thing, you ended up being bamboozled into coming out with three......with their endless persuasions to "buy three and get one free", or "buy two and get the third at half price" and so on......

And place such as Occitane always ask for your email address and postcode when you attempt to buy anything. I always refuse. Now I just don't go in at all.

I don't really like on-line shopping, and would like to support the high street and local retailers, especially...and as you suggest craft/artisan markets are always a good source for products.

Has anyone had any reply from Body Shop yet?

Ocado, M&S, John Lewis/Waitrose, Lush, Body shop, Flora (although tbf I’d never bought any of their nasty products)...there are lots more on my list, and they will stay there.

I won’t shop with any of them ever again.

There are plenty of decent moisturisers around. It's a long time since The Body Shop were all that. These days they are not a patch on the old raspberry ripple bathing bubbles and foaming peach face wash!

In 2018 Mumsnet went ballistic when this happened. Cut and paste from thread back then:

In a nutshell

• Billboard goes up saying woman are adult human females
• Men's Rights Activists complains that women are "appropriating" the word woman and demand it is removed
• Billboard company says "oh yes you are right we agree" and remove it
• Ocado see this and say "oh yes we agree too"

Please tell me you do not use Ocado. Many of us received really snotty emails from them when we complained. We, women, are their main customers and they treated us with absolute contempt.

What did Ocado do?

I've just emailed their CEO ([email protected]). I included a screenshot of the montage of abuse JKR's been getting and ended with:

As a result, you have chosen to take the side of the sort of people who tweeted responses like those in the image below, rather than that of a woman making a nuanced and fair-minded argument, at considerable personal cost to herself (she makes it clear in her blog post that talking about her past abuse is something she would much rather not have to do).

Finally, a kinder woman than I might well be prepared to wish you luck with your new customer base (from those screen grabs, I would say you will need it). I however, am not a kind woman. I hope this is your Gerald Ratner moment.

Yours, without regards, kind or otherwise,

(PS - dear peeps from The Bodyshop monitoring this. If one of you doxxes me on the basis of this post I will sue your fucking arses off under DPR legislation.)

By the way, that is what Ocado did. They just sent snotty emails back to us. I have not used them since.

I am not going to complain. They will just cut and paste a paragraph defending their woke position. For me I like to do what we British do best. Smile and say "everything is perfect" to the waiter and then never go there again and tell 20 people it is crap.

Don't shop there. That is enough. Let them spend money scratching their heads and to employ consultants as to why their sales have gone down and why women, their main demographic, stays away.

Give people you care about feedback to change their services. Why say them consulting fees by giving them feedback. We owe them nothing.

This is the CEO's email address to complain to.

Part of my post-lockdown world is about making better ethical buying decisions.

Yes, we all need to do this in future.

Part of my post-lockdown world is about making better ethical buying decisions.
I'd recently returned to Body Shop for their Chamomile range.
No more money from me. They can keep Lush company on my list of fuckers.

@SchadenfreudePersonified Yorkshire Tea stood up against a racist!

YY @SophocIestheFox

Brands must think we are stupid. Body Shop and Lush only exist because of gender. If it wasn't for gender, all they would need to sell is one soap, shampoo, moisturiser and sunscreen, all aimed at both sexes, with neutral packaging. They would be screwed if women, in particular, rejected gender stereotyping. Do they really think consumers can't see through their virtue signalling? Even consumers who might not have thought about it in feminist terms are well aware when they are being preached to, and they don't like it.

This will come back to bite brands. Most people hold far more nuanced views than you see on social media. For BLM, for example, 99.99% of the population will agree that the killing of George Floyd was wrong but there will be a whole spectrum of views on what should happen next, from complete abolition of the police, to people who feel that nothing should change apart from the officers concerned being punished. There is no way that any brand can appeal to this full spectrum of views. For every consumer who is pleased with virtue signalling, I would guess there are 10 or more irritated by it - either because they don't like it in principle, or because they disagree with the view the brand is expressing.

YY to not needing my shopping with a side order of righteousness.

There is also a tendency to dilute the message of the cause they claim to be supporting, because fundamentally they just want to sell stuff.

Don't worry about the environment! You can just buy our product with the special little green logo!

Feeling uncomfortable about racism? homophobia? Don't worry we can repackage both in a way that is inclusive of white heterosexual people. Just watch our ad and you will have done your bit!

Please also buy our 2020 upgrade - "Do better!" - it's vague enough to mean absolutely nothing!

Can I apologise re: Yorkshire tea.

I had been sure that I had seen a tweet somewhere that a TRA had sent to Yorkshire tea demanding that they openly support "trans rights" or he/she/it would never buy their tea again.

To which YT had responded something like. "Ok. Ok. Bye", but I can't find it and now wonder if I have fantasised it.

My apologies.

(Though I can't help but think that that would be their response, having more sense in t' North than to go down the 50 different genders route. Where I live, there are only two; pigeons and whippets)

Thanks schadenfreude

These are my favourite responses!