Desmond I Amazing in marketing campaign for Claire's

133 replies

SunsetBeetch · 21/05/2020 08:28

Firstly, have to say I have nothing but sympathy for Desmond, who I believe is being exploited by his parents.

But is this appropriate for a company that sells accessories to teenage girls?

"Retailer of toys and accessories aimed at girls, Claire's, has recruited 12 year old drag act Desmond Is Amazing to do its marketing. A former chair of PIE said he was turned on when Desmond danced sexually for adults. Claire's has deleted this tweet but kept its Facebook post up t.co/tbYJxvrefM "

twitter.com/ripx4nutmeg/status/1263360087894175751?s=19

Claire's just gives the usual "We are inclusive and kind blah blah blah" response to any criticism

Desmond I Amazing in marketing campaign for Claire's

OP posts:

Quillink · 21/05/2020 08:53

Poor Desmond. He looks so unhappy

MrsEsss · 21/05/2020 08:53

I also agree that he looks unwell in this picture.

KaronAVyrus · 21/05/2020 08:53

He looks unwell and very unhappy. What were Claire’s thinking of?

MrsEsss · 21/05/2020 08:52

You know what pisses me off? Girls are so often viewed negatively for wanting to wear make-up, jewellery and do their hair. But when boys do it they're bloody fabulous. Why choose a boy in an advertising campaign for a shop whose target market is girls?

MindTheMinotaur · 21/05/2020 08:49

He looks unwell. Not a good look Claire's.

littlbrowndog · 21/05/2020 08:47

What has he got to do with toys and accessories dressed up like that

He doesn’t look well

TheProdigalKittensReturn · 21/05/2020 08:47

This is also an odd decision in that normally if you use a "celebrity" to advertise your products you pick one who the target customers would know and be fond of. Most young girls won't have a clue who Desmond is.

BadLady · 21/05/2020 08:43

He looks unwell and uncomfortable

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