The odd thing is that the branches near me are frequented by women bulk buying clothes - and these are observant Muslim and Jewish women.
Now maybe they are hoping that these are shoppers from abroad who haven't heard that their rooms are unisex (and have their fingers crossed that they don't walk in to find men and women together), or maybe they have just been sold this story by a lobby group and actually believe this (although they must have lawyers - unless they are the ones who wrote the playbook of course...)