Can you see that being frank about that would be commercially damaging?
Of course. And can you see why feminists who are fighting for the biggest roll back of their rights, in history, aren't having it? Mumsnet, or no mumsnet.
And would it, though? Seriously? People are very fond of saying that transactivists have all this power over advertisers. But the point is coming where advertisers are just going to say nah mate.
In fact, wasn't it Birdseye, who just kept tweeting the word potato, every time they got a pile on? What's the absolute worst that can happen? A zillion mums are going to go, oh hang on, I'm not gonna buy potato waffles, because of transwomen. 🙄
You have judges likening transactivists to the Stasi, the gestapo. We have cabinet ministers coming out and demanding that universities allow free speech. On pain of penalisation. We have government sources saying that the reforms to the GRA are absolutely not going to happen, and everyone just wanting it to disappear.
Never understood why people don't just locate a backbone.
I guarantee, they are starting to.