Coca Cola advert featuring breast binding

It is rare that an ad move upset me like that one does.

I agree with every word WhatsInAName19 wrote. That is not what tolerance looks like.

I don't know if I'm imagining it but I thought the parents all looked so sad as their children went off. I'm sure Coke was assuming that look would conjure up "oh nostalgia my child is growing up" but I'm thinking "devastated at how lost my child is".

Looking at the list of Coke products I realise that they're not going to really notice my boycott as I don't drink any soft drinks anyway. But I would get some in the house at Christmas and they won't be from the Coke stable this year that's for sure.

No more coke for me then. Luckily my local shop sell Karma Cola which is much nicer anyway. Organic and fair trade too.

This isn't tolerance. That's how it's being dressed up, granted, and anyone who objects is frequently labelled a bigot/TERF/boomer blah blah blah. But tolerance it ain't. Tolerance is telling a child that they don't need to conform to gender stereotypes. It's freeing them from the constraints that society places them under regarding appropriate behaviour for their biological sex. It's letting boys who like dresses and playing with dolls, or girls who like football and short hair, do all of these things without reinforcing the purely sexist notion that rather than simply being a boy who likes dresses, they must actually be a girl who was "born in the wrong body". A huge proportion of gender non-conforming children grow up to be gay, so this incessant pigeon holing and advocating for children to be medicalised and set on a pathway towards surgery (and infertility, anorgasmia etc) is also extremely homophobic.

But sure, it's the people who question all of this who are the bigots...

This x 1,000,000. Excellent post.

I drink a lot of Diet Coke. Too much, really, and I've been feeling guilty about the single use plastics. Thanks for finally helping me quit.

I am genuinely agog at anyone who can watch this, understand what it is and think "wooo, progressive!" It's a fucking instrument of torture applied to tell your child she isn't good enough as she is. FUCK. THAT. SHIT.

ArnoldWhatshisknickers
The racism of the woke is staggering.

See also: the woke attitudes to sex-segregated vs mixed-sex versus toilet provision in developing countries compared to the West.

When discussing developing nations, single-sex toilet provision is seen as one of the keys to reducing sexual assault and rape; as well as being important in facilitating girls to participate more fully in education; and educating girls is a way to lift countries out of poverty.

But in the West, the woke regard singe-sex toilet facilities as regressive and unneeded. No man is ever going to adopt a trans identity in order to gain access to these facilities for nefarious sexual purposes (pay no attention to the fat Canadian by the tampon machine, please!). Toilets should be gender-neutral, or else everyone should just use whichever bogs fit their completely subjective gender identity on that particular day.

The implication there is brown men = savage rapists, white men = progressive and good allies to women.

Aw balls, I liked coke because they kept sugar recipe available and didn't cut it from the shelves with UK sugar tax. There aren't many drinks left for those of us allergic to artificial sweeteners.

So no more coca cola. Are they giving a bottle of smelling salts away with each can from now on to assist in this cruel return to corsetry and all associated health risks?

You can't teach the world to sing in perfect harmony if half of em can't draw breath due to constricted lungs.

Bollocks. Rose's lime cordial is on there too. C'est la vie.

Do you never drink fanta, dr pepper, sprite, lilt, oasis, smart water, powerade, appeltizer, shweppes or anything from costa coffee? Coca Cola owns all these brands and more.

Righto, Costa added to the boycott list. I already don't drink any of the others (can't tolerate artificial sweeteners). "Smart water" = marketing crap.

Actually DD might like a Dr Pepper. She won't after I tell her this though.

Do you never drink fanta, dr pepper, sprite, lilt, oasis, smart water, powerade, appeltizer, shweppes or anything from costa coffee? Coca Cola owns all these brands and more.

I'm afraid not lol. I hate anything fizzy and don't drink coffee as it makes my stomach hurt.

Peter could not agree more. The racism of the woke is staggering.

See also bacha bazi, dreadful brown people exploiting boys by having them dance for the sexual entertainment of men verses drag kids, enlightened white people exploiting boys by having them dance for the sexual entertainment of men.

There are endless examples of the kind. They frankly make me want to vomit.

There's a definite element of racism with this whole thing as well.

Like, I'm sure these people look at cultures which carry/have carried out breast ironing, or foot binding etc as so primitive, so barbaric.

Whereas in our 'enlightened' Western society, breast binding is seen as progressive. Why? Is it just because we are just better in all ways than those 'savages' who cause pain, irreversible damage and potentially life long problems to healthy young female bodies? So causing pain, irreversible damage and potentially life long problems to healthy young female bodies is only OK when we do it?

I have never been able to understand a culture where these practices are seen as a 'positive' thing, but actually getting an insight into how this sort of thing is justified in our own society is a real eye opener.

There are even posters on this thread that are in approval of it. Its scary really.

I love the fact that one brand is 'Honest Organic'

I wonder if it was a big global advertising agency that made it, googled but couldn’t see anything

Loads of pro ad which I could have done without seeing

For everyone boycotting Coca Cola, here’s a link for all their products, let’s get them where it hurts!

www.coca-cola.co.uk/drinks#ath

What next, a mum handing her little girl over to the local ‘cutter’ for a bit of genital mutilation then handing the weeping child a fizzy drink?

I wonder if some people are seeing the binder and sort of mentally glossing over it because they don't know what it is.

Foot binding that left women unable to walk with crippling injuries was seen of as "sweet" - their feet were tiny and delicate and it didn't start dying out in the early 20 century. Breast ironing is a form of physical abuse and it must be referred as a safeguarding issue in British schools.
Yet our children are told that breast binding is sweet and acceptable and 'normal'
The double standards are breathtaking when it comes to harming girls.

It was sweet. And anytime we can see real tolerance. I’ll take it.

What the fuck is wrong with you?

Just to be clear when I say men, I mean fathers.

This ad does tick the teenage male box.

This ad is irresponsible and inappropriate. Since when did harming healthy young breasts and dressing children in drag become acceptable?

Also, why is it only the mothers doing this? Where are the men? I know there are mothers who take drastic, irreversible steps (I'm looking at two women who work/ed for a certain charity and took their teenage sons abroad for surgery around GCSE age, and have made a living from this.

Self ID is heavily pushed by middle aged men and it is middle aged women like me who call this out.

This is so fucking depressing. I was a teenager before breast binding and we starved ourselves to make sure we had flat chests and boyish figures. I didn't start menstruating until I was 15 because I was so skinny. Anorexia was our version of puberty blockers. This is glorifying young girls' hatred of their own bodies. Imagine seeing an advert where a mother is lovingly throwing her daughter's bowl of pasta in the bin for her. Fuck sakes.

@AzureSkye
Sweet?? It was vomit inducing. Endorsing a boy to dress like a drag queen and a girl to mutilate herself. Message - girls you must modify your bodies. Boys - woman face in the most misogynistic style you can come up with and wing it. This is terribly damaging for both sexes.

Great post, WhatsInAName19 👏

I'm offended that they've used YNWA. Oh, and the small matter of mutilating the healthy teenage bodies of young women who wish to identify out of their female oppression.

It's sick.

Anybody who sees this as tolerance or supportiveness should consider how helpful some parents of pre-21st century girls in China were in trying to increase their daughters' chances of making a good marriage by deforming their feet.

Just because something is seen as fashionable doesn't make it right.

And anytime we can see real tolerance. I’ll take it.

This isn't tolerance. That's how it's being dressed up, granted, and anyone who objects is frequently labelled a bigot/TERF/boomer blah blah blah. But tolerance it ain't. Tolerance is telling a child that they don't need to conform to gender stereotypes. It's freeing them from the constraints that society places them under regarding appropriate behaviour for their biological sex. It's letting boys who like dresses and playing with dolls, or girls who like football and short hair, do all of these things without reinforcing the purely sexist notion that rather than simply being a boy who likes dresses, they must actually be a girl who was "born in the wrong body". A huge proportion of gender non-conforming children grow up to be gay, so this incessant pigeon holing and advocating for children to be medicalised and set on a pathway towards surgery (and infertility, anorgasmia etc) is also extremely homophobic.

But sure, it's the people who question all of this who are the bigots...