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Original poster

question about mermaids ad on youtube

62 replies

skql · 06/10/2019 13:57

is that ad targeting for uk domestic or worldwide?

OP posts:
UnWilly · 06/10/2019 16:21

Wonder how their advert sits with the ASA rules on harmful gender stereotypes...

www.asa.org.uk/news/harmful-gender-stereotypes-in-ads-to-be-banned.html

LangCleg · 06/10/2019 16:21

Does YT advertising work on an algorithm that tracks stuff it thinks you're interested in or do the channels decide what ads to accept?

I don't know but think I need to.

Ads so skewed as to be possibly regarded as recruitment tools should not be shown to children doing things that children do. Nor should the Big Lottery Fund be even tangentially associated.

TheProdigalKittensReturn · 06/10/2019 16:17

Does YT advertising work on an algorithm that tracks stuff it thinks you're interested in or do the channels decide what ads to accept?

BuffaloCauliflower · 06/10/2019 16:14

I’m horrified to hear this is out there.

UndergroundOverIt · 06/10/2019 16:12

This ad popped up on a YouTube video my 11yr old son was watching today. It was on a Minecraft video by an American YouTuber called xNestorio. My son paused it and called me over - even he thought it was out of place.

TheProdigalKittensReturn · 06/10/2019 16:09

It's like putting a professionally produced pro ana video on that Cosmo for young girls site, just weird and completely inappropriate.

Chiochan · 06/10/2019 16:06

its massively inappropriate.

its using childrens/young peoples insecurites and need to feel special and noticed against them, to further promote and inrich this 'charity' and the people behind it.

TheProdigalKittensReturn · 06/10/2019 16:05

On Minecraft videos, eh? It seems unlikely to be coincidental that the most Minecraft obsessed child in my extended social circle is autistic.

Whatisthisfuckery · 06/10/2019 16:01

Considering what Mermaids advocate for that advert is hugely inappropriate.

ItsAllGoingToBeFine · 06/10/2019 16:01

Honestly, I'd like to see more than one screenshot from a unknown source before I believe this. Additionally, if it is true we don't know what demographics the and was aimed at - it almost certainly wasn't specifically targeted at 6 year old boys watching Minecraft videos.

ahagwearsapointybonnet · 06/10/2019 16:00

Definitely. Would be keen to hear more about what can be done to block them, if anything (I'm not very knowledgeable on advertising rules).

LangCleg · 06/10/2019 15:48

I was about to start a thread about this.

Here is a quote complaining about Mermaids ads turning up in Minecraft videos on YouTube.

Here is a tweet about it:

twitter.com/genderisharmful/status/1180486359536095233

Here is what we think is the actual ad:

It looks like outright recruitment to me. What does everyone think?

question about mermaids ad on youtube
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