So... I clicked through from a promo email to have a look at the new collection of blouses at Esprit (one of my favourite clothing lines) and ended up browsing the lifestyle description blurb at the bottom of the page and couldn't quite believe what I was reading...
www.esprit.co.uk/womenswear/clothes/blouses
The blouse is to us what the shirt is to men. Yeah, define us in terms of men, won't you? 
The time has come. In a few days time you'll be launching your own little company. The basic idea of offering modern flower arrangements, confectionery and pastries for weddings and parties has been with you forever – now you've finally taken the plunge! Does it have to be a 'little' company?!
This morning you have an important meeting with a supplier, who wants to show you some particularly exclusive roses. Dressed in a black, cotton mix stretch blouse and skinny jeans you meet the gentleman in your shop and go through his product range.
And the next day... In a crinkle blouse with stylish print you stand in the dealer forecourt admiring your new van.
And so it goes on...
Who writes this crap?
I haven't dared read the copy on the other pages yet 